---
title: "Search terms — wood - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/wood/search-terms"
last_updated: "2026-07-21T07:33:39.039Z"
locale: en
meta:
  description: "wood shows no brand lock-in (top 5 brands take 42% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "wood shows no brand lock-in (top 5 brands take 42% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — wood - Flapen"
---

# **wood**

**Worth a look**

Shows no brand lock-in (top 5 brands take 42% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 68Growth 20Conversion 16Competition 85Returns 92Price range 79Avg price 90Brand share 93Review moat 60Quality gap 45

**Brand share**

**Great****42%**

top-5 brand share — no brand owns this niche

**Returns**

**Great****1.1%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$20.97**

avg listing price — sweet spot $15–$100

**Competition**

**Great****30%**

top-5 click share — an open shelf

**Price range**

**Great****$4.44–$57.62**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$690K**

$690K/yr · 2.6M searches

**Review moat**

**Good****1,086.22**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-11.0%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.3%**

search→purchase rate — share of searches ending in a sale