---
title: "Trend — wood wicks - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/wood-wicks/trend"
last_updated: "2026-08-09T11:59:43.798Z"
locale: en
meta:
  description: "Niche score 56/100 · $261K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · $261K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — wood wicks - Flapen"
---

# **wood wicks**

**Worth a look**

Shows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 48Growth 14Conversion 68Competition 55Returns 89Price range 30Avg price 40Brand share 72Review moat 78Quality gap 85

**Returns**

**Great****1.3%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Great****431.04**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****62%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Good****6.1%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$261K**

$261K/yr · 394K searches

**Avg price**

**Okay****$10.85**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****$6.99–$18.50**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-22.8%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend