---
title: "Trend — wood coasters - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/wood-coasters/trend"
last_updated: "2026-08-09T15:19:08.894Z"
locale: en
meta:
  description: "Niche score 58/100 · $320K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · $320K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — wood coasters - Flapen"
---

# **wood coasters**

**Worth a look**

Shows no brand lock-in (top 5 brands take 55% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 52Growth 27Conversion 46Competition 78Returns 77Price range 78Avg price 78Brand share 80Review moat 66Quality gap 32

**Brand share**

**Great****55%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Avg price**

**Great****$16.37**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$7.76–$41.37**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.9%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****873.89**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****$320K**

$320K/yr · 526K searches

**Conversion**

**Okay****3.7%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+1.2%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend