---
title: "Search terms — wood coasters for crafts - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/wood-coasters-for-crafts/search-terms"
last_updated: "2026-08-09T19:06:32.793Z"
locale: en
meta:
  description: "Niche score 59/100 · $127K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · $127K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — wood coasters for crafts - Flapen"
---

# **wood coasters for crafts**

**Worth a look**

Shows a fragmented shelf (top 5 take 24% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 29Growth 31Conversion 48Competition 91Returns 68Price range 85Avg price 89Brand share 91Review moat 72Quality gap 33

**Competition**

**Great****24%**

top-5 click share — an open shelf

**Brand share**

**Great****44%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****$20.48**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$5.77–$77.80**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****622.42**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Good****2.3%**

return rate — above 5% kills the launch gate

**Conversion**

**Okay****3.8%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+5.1%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$127K**

$127K/yr · 163K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms