---
title: "Search terms — wood burning stencils - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/wood-burning-stencils/search-terms"
last_updated: "2026-08-09T14:15:16.795Z"
locale: en
meta:
  description: "Niche score 53/100 · $100K/yr market · 281K searches/yr · $15.15 avg price. Soft demand (-27.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $100K/yr market · 281K searches/yr · $15.15 avg price. Soft demand (-27.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — wood burning stencils - Flapen"
---

# **wood burning stencils**

**Worth a look**

Shows no brand lock-in (top 5 brands take 45% of clicks), but soft demand (-27.9% this quarter) keeps it on the watch list.

Market size 25Growth 11Conversion 30Competition 77Returns 89Price range 80Avg price 75Brand share 90Review moat 65Quality gap 43

**Brand share**

**Great****45%**

top-5 brand share — no brand owns this niche

**Returns**

**Great****1.3%**

return rate — above 5% kills the launch gate

**Price range**

**Great****$7.23–$47.62**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****39%**

top-5 click share — an open shelf

**Avg price**

**Great****$15.15**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****899.6**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.4%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$100K**

$100K/yr · 281K searches

**Growth**

**Bad****-27.9%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms