---
title: "Wire — $1.3M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/wire"
last_updated: "2026-08-09T08:26:31.359Z"
locale: en
meta:
description: "Niche score 59/100 · $1.3M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $1.3M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Wire — $1.3M/yr Amazon US Niche (2026) - Flapen"
---
# **wire**
**Worth a look**
Shows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 83Growth 24Conversion 57Competition 63Returns 90Price range 81Avg price 65Brand share 71Review moat 46Quality gap 21
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Market size**
**Great****$1.3M**
$1.3M/yr · 2.0M searches
**Price range**
**Great****$4.20–$64.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Good****$13.82**
avg listing price — sweet spot $15–$100
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****1,869.5**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-2.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, wire is a $1.3M/yr Amazon United States market (2.0M searches/yr). The top 5 brands hold 62% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wire market data**
- **Units sold / yr**
- **80K–100K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$1.1M–$1.4M**
- units × avg price
- **Conversion rate**
- **4.8%**
- **Avg BSR**
- **#267**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**24 **▼falling
**Sellers**
**62**
**Top-5 brand share**
**62%**
Top 20: 95%
**Top-5 click share**
**47%**
Top 20: 81%
**Open market**
**33%**
- Tenn Well31% - VIABRICO11% - Hillman11% - energeaster5% - TUOFENG5% - ouwinway5%
## **Demand & seasonality**
Weekly Amazon search volume, last 109 weeks — -2.6% search growth over the last 90 days.
45K35KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/wire/trend)
## **Top wire search terms**
- **wire**735K/yr-2.6%2.4% conv. - **craft wire**190K/yr+9.4%4.6% conv. - **electrical wire**204K/yr-18.1%1.6% conv. - **automotive wire**144K/yr-10.3%2.4% conv. - **electric wire**90K/yr-4.2%1.1% conv. - **metal wire**76K/yr+10.0%4.0% conv. - **wires**74K/yr-9.2%1.7% conv. - **steel wire**61K/yr+9.8%2.3% conv. - **aluminum wire**57K/yr+13.5%3.6% conv. - **wire for crafts**52K/yr+11.1%3.9% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/wire/search-terms)
## **Top wire products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$67K10%$133K15%$200K20%$266K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tenn Well 18 Gauge Aluminum Craft Wire 165 Feet 1mm Bendable Metal(Silver)**Tenn Well**$7.96**4.7★1,082 rev](https://www.amazon.com/dp/B09TSLYX33) [2**Hillman Hobby Steel Wire 20 Gauge x 175ft 1 Roll Silver**Hillman**$7.42**4.6★3,977 rev](https://www.amazon.com/dp/B000BPEQAE) [3**Tenn Well 9 Gauge Aluminum Craft Wire 50 Feet 3mm Bendable Armature Wire**Tenn Well**$10.49**4.7★1,222 rev](https://www.amazon.com/dp/B095Y8N92C) [4**VIABRICO 16 Gauge Wire 16AWG Automotive Wire Electrical Wire 100FT 2 Conductor Red Black 12V/24V DC Cable LED Strips Extension for Light RC Car Speaker**VIABRICO**$14.09**4.7★2,835 rev](https://www.amazon.com/dp/B0B49TQZHV) [5**SciWil 20 Gauge Craft Wire 164FT Galvanized Steel Wire Roll**SciWil**$4.82**4.8★240 rev](https://www.amazon.com/dp/B0FQ486PP4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FIVEIZERO 14 Gauge Wire Aluminum Craft Wire 164ft Sliver Jewelry Wire**FIVEIZERO**$10.04**104 rev5mo ago](https://www.amazon.com/dp/B0GHNVXCHR) [**26 Gauge Tarnish Resistant Copper Wire 328ft for Jewelry WireSilvery**GAQWOK**$5.94**155 rev9mo ago](https://www.amazon.com/dp/B0FRS35RX4) [**SciWil 20 Gauge Craft Wire 164FT Galvanized Steel Wire Roll**SciWil**$4.82**240 rev10mo ago](https://www.amazon.com/dp/B0FQ486PP4) [**Energeaster 100FT 16AWG 16 Gauge Red Black Hookup Electrical Wire**energeaster**$11.62**170 rev10mo ago](https://www.amazon.com/dp/B0FPFXLMHT) [**LUSTEMBER Fishing Wire 1640 ft Clear Fishing Line Strong Invisible String for Hanging Decorations Balloons Crafts Jewelry Making Beading Bracelets and Necklaces**LUSTEMBER**$7.91**635 rev1y ago](https://www.amazon.com/dp/B0F5B2BMKW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FIVEIZERO 14 Gauge Wire Aluminum Craft Wire 164ft Sliver Jewelry Wire**FIVEIZERO**$10.04**4.5★**▲ 284%**](https://www.amazon.com/dp/B0GHNVXCHR) [**LUSTEMBER Fishing Wire 1640 ft Clear Fishing Line Strong Invisible String for Hanging Decorations Balloons Crafts Jewelry Making Beading Bracelets and Necklaces**LUSTEMBER**$7.91**4.8★**▲ 271%**](https://www.amazon.com/dp/B0F5B2BMKW) [**26 Gauge Tarnish Resistant Copper Wire 328ft for Jewelry WireSilvery**GAQWOK**$5.94**4.6★**▲ 255%**](https://www.amazon.com/dp/B0FRS35RX4) [**Aluminum Craft Wire 33 Feet Bendable for Jewelry Making Sculpting Floral Wreath Crafting Wire Wrapping Beading Wire Christmas Ornaments (Silver 18 Gauge)**krastmon**$4.20**4.6★**▲ 137%**](https://www.amazon.com/dp/B0F473NHRN) [**Energeaster 100FT 16AWG 16 Gauge Red Black Hookup Electrical Wire**energeaster**$11.62**4.7★**▲ 120%**](https://www.amazon.com/dp/B0FPFXLMHT)
**~~View all trending →~~**
## **What buyers say about wire**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Amazing quality”*
**Advertised Vs Actual Product**19%
*“Exactly what I needed”*
**Value For Money**16%
*“Definitely affordable”*
**Ease Of Use**6%
*“Easy To Use”*
**Efficiency**5%
*“Works great for my project”*
**Color**4%
*“vibrant colors”*
**Strength**4%
*“The wire is strong”*
**Durability**3%
*“The insulation feels durable”*
**Thickness**2%
*“Perfect thickness for wire wrapping jewelry”*
**Size-Overall**2%
*“Perfect size”*
### **What buyers complain about **
**Strength**14%
*“Very weak”*
**Thickness**10%
*“thicker than i expected”*
**Size-Overall**9%
*“Way too small”*
**Quality-Overall**8%
*“Inferior quality”*
**Advertised Vs Actual Product**8%
*“not as advertised”*
**Durability**7%
*“breaks too easily”*
**Ease Of Use**4%
*“hard to use”*
**Color**3%
*“I wish there was more red and black wires”*
**Flexibility**2%
*“I wish the jacket was just a little more flexible”*
**Material Quality**2%
*“Upon stripping more of the cable it would just break apart, really terrible materials and durability”*
### **Top return reasons **
**Size-Overall**21%
**Thin**18%
**Advertised Vs Actual Product**12%
**Value For Money**9%
**Thickness**8%
**Functionality-Overall**4%
**Strength**3%
**Weight Heavy**3%
**Material Quality**3%
**Quality-Overall**3%
## **Common questions**
- **Is wire profitable to sell on Amazon United States?**
- The niche generates $1.3M/yr across 36 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -2.6%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the wire niche?**
- 24 brands and 62 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in wire?**
- Top complaints mined from reviews: Strength, Thickness, Size-Overall. The return rate is 1.3%.
- **When does demand for wire peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the wire niche?**
- Listings span $4.20–$64.81; the average listing price is $13.82 (sweet spot $15–$100). The average incumbent carries 1,870 reviews — the moat a new listing must climb.
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