---
title: "Wink of Stella — $47K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/wink-of-stella"
last_updated: "2026-08-09T10:04:04.741Z"
locale: en
meta:
description: "Niche score 40/100 · $47K/yr market · 36K searches/yr · $14.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $47K/yr market · 36K searches/yr · $14.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Wink of Stella — $47K/yr Amazon US Niche (2026) - Flapen"
---
# **wink of stella**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 12Growth 17Conversion 84Competition 22Returns 96Price range 75Avg price 67Brand share 0Review moat 69Quality gap 38
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.2%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$6.68–$40.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****743.8**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$14.05**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-15.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$47K**
$47K/yr · 36K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, wink of stella is a $47K/yr Amazon United States market (36K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 40/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wink of stella market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **$56K–$70K**
- units × avg price
- **Conversion rate**
- **9.2%**
- **Avg BSR**
- **#718**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **6.6%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▲rising
**Sellers**
**33**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**0%**
- Kuretake59% - Zig30% - Bluenido9% - BEMLP2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.6% search growth over the last 90 days.
1K800Spike '24Black Friday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/wink-of-stella/trend)
## **Top wink of stella search terms**
- **wink of stella glitter brush pens**17K/yr-22.3%9.8% conv. - **wink of stella**16K/yr-18.0%7.5% conv. - **wink of stella clear glitter pen**3K/yr+37.4%16.9% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/wink-of-stella/search-terms)
## **Top wink of stella products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$5K20%$9K30%$14K40%$19K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Zig Wink of Stella Glitter Brush Marker Pen 999 Clear**Zig**$7.01**4.2★1,091 rev](https://www.amazon.com/dp/B00BI0B8RU) [2**Kuretake ZIG Wink of Stella Brush II Glitter Clear & 2 Refills Shimmer and Sparkle pens for Card Making Craft Made in Japan**Kuretake**$13.44**4.6★1,265 rev](https://www.amazon.com/dp/B08LYLC74G) [3**Kuretake ZIG WINK OF STELLA BRUSH II Glitter Clear 3 pcs set Flexible Brush Tip Archival Quality No mess Photo-Safe Acid Free Lightfast Odourless Xylene Free Made in Japan**Kuretake**$14.96**4.6★1,265 rev](https://www.amazon.com/dp/B089LK4KRH) [4**Girls Pajamas Unicorn Pegasus Lips 2 Piece 100% Super Soft Cotton Pink 6 Years**Bluenido**$24.95**4.7★1,347 rev](https://www.amazon.com/dp/B071X8DXPY) [5**Zig Wink of Stella Brush (No010 Glitter Black) & (No101 Glitter Gold) & (No999 Glitter Clear) Color 3pcs -Value Set**Kuretake**$17.13**4.6★470 rev](https://www.amazon.com/dp/B075FS9DJG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kuretake Wink of Stella Blush II GL.Pink**Kuretake**$7.13**21 rev2y ago](https://www.amazon.com/dp/B08N5T93WV) [**Kuretake Wink of Stella Blush II GL.Gold**Kuretake**$6.68**35 rev2y ago](https://www.amazon.com/dp/B08N5WTGY7) [**Kuretake Wink of Stella Blush II GL.Violet**Kuretake**$6.89**7 rev2y ago](https://www.amazon.com/dp/B08N5T3DW9) [**Kuretake ZIG Wink of Stella Brush II Glitter Clear & 2 Refills Shimmer and Sparkle pens for Card Making Craft Made in Japan**Kuretake**$13.44**1,265 rev5y ago](https://www.amazon.com/dp/B08LYLC74G) [**ZIG Wink of Stella Glitter Brush Marker Pen 999 Clear**Kuretake**$7.87**86 rev5y ago](https://www.amazon.com/dp/B08N5VCBTD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Girls Pajamas Unicorn Pegasus Lips 2 Piece 100% Super Soft Cotton Pink 6 Years**Bluenido**$24.95**4.7★**▲ 409%**](https://www.amazon.com/dp/B071X8DXPY) [**Girls Pajamas Unicorn Pegasus Lips 2 Piece 100% Super Soft Cotton Pink 4 Years**Bluenido**$24.95**4.7★**▲ 404%**](https://www.amazon.com/dp/B072N4MT6W) [**Kuretake Zig Wink of Stella Brush II Glitter Clear Shimmer and Sparkle color brush tip pen for Card Making Craft Drawing Made in Japan**Kuretake**$7.80**4.6★**▲ 43%**](https://www.amazon.com/dp/B089LZQGD6) [**Kuretake Wink of Stella Blush II GL.Violet**Kuretake**$6.89**4.8★**▲ 39%**](https://www.amazon.com/dp/B08N5T3DW9) [**Kuretake Wink of Stella Blush II GL.Pink**Kuretake**$7.13**4.8★**▲ 28%**](https://www.amazon.com/dp/B08N5T93WV)
**~~View all trending →~~**
## **What buyers say about wink of stella**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**32%
*“Sparkles”*
**Ease Of Use**15%
*“Easy to use”*
**Value For Money**15%
*“Awesome set at an amazing price”*
**Quality-Overall**10%
*“Excellent product have been purchasing for several years”*
**Color**10%
*“Beautiful color”*
**Collectibles**4%
*“Just what I needed for card making”*
**Paper Compatibility**2%
*“Perfect for adding some juugghh to my paper crafting projects”*
**Touch/Button Controls**2%
*“Just adds a special touch”*
**Quick Drying**2%
*“Dried quickly lasts over two months so far”*
**Spray/Flow**1%
*“Once going it just flows so nicely”*
### **What buyers complain about **
**Quality-Overall**18%
*“Garbage item”*
**Functionality-Overall**16%
*“Did not work”*
**Brightness/Shine/Glow**11%
*“No glitter coming out”*
**Leak-Proof**8%
*“This leaks everywhere”*
**Instructions/User Manual/Troubleshooting**8%
*“did not come with instructions”*
**Ease Of Use**7%
*“Unusable”*
**Color**5%
*“The ink came out black not clear”*
**Durability**5%
*“doesn't last long”*
**Value For Money**5%
*“The price was more expensive when I purchased that original one”*
**Paint Quality**3%
*“the gold paint is actually a mustard color”*
### **Top return reasons **
**Leak-Proof**18%
**Color**17%
**Functionality-Overall**14%
**Ink Refill**8%
**Defective Material/Parts**7%
**Ink Leakage**7%
**Add-Ons/Attachments**6%
**Spray/Flow**4%
**Advertised Vs Actual Product**3%
**Dry/Empty Ink**3%
## **Common questions**
- **Is wink of stella profitable to sell on Amazon United States?**
- The niche generates $47K/yr across 15 tracked products. 90-day search growth is -15.6%. Flapen's verdict: Skip it (40/100).
- **How competitive is the wink of stella niche?**
- 4 brands and 33 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in wink of stella?**
- Top complaints mined from reviews: Quality-Overall, Functionality-Overall, Brightness/Shine/Glow. The return rate is 0.9%.
- **When does demand for wink of stella peak?**
- Demand peaks in Nov; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the wink of stella niche?**
- Listings span $6.68–$40.70; the average listing price is $14.05 (sweet spot $15–$100). The average incumbent carries 744 reviews — the moat a new listing must climb.
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