---
title: "Trend — white wrapping paper - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/white-wrapping-paper/trend"
last_updated: "2026-08-09T18:40:44.643Z"
locale: en
meta:
  description: "Niche score 43/100 · $202K/yr market · 272K searches/yr · $9.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 43/100 · $202K/yr market · 272K searches/yr · $9.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — white wrapping paper - Flapen"
---

# **white wrapping paper**

**Skip it**

Soft demand (-4.4% this quarter) — this niche doesn't clear our bar today.

Market size 40Growth 23Conversion 78Competition 34Returns 62Price range 45Avg price 30Brand share 60Review moat 40Quality gap 30

**Conversion**

**Great****7.7%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Good****2.5%**

return rate — above 5% kills the launch gate

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Price range**

**Okay****$6.22–$22.24**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****$202K**

$202K/yr · 272K searches

**Review moat**

**Okay****2,457.4**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****64%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Okay****$9.65**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-4.4%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")

## Trend