---
title: "White Wrapping Paper — $202K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/white-wrapping-paper"
last_updated: "2026-08-09T14:09:40.069Z"
locale: en
meta:
description: "Niche score 43/100 · $202K/yr market · 272K searches/yr · $9.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $202K/yr market · 272K searches/yr · $9.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "White Wrapping Paper — $202K/yr Amazon US Niche (2026) - Flapen"
---
# **white wrapping paper**
**Skip it**
Soft demand (-4.4% this quarter) — this niche doesn't clear our bar today.
Market size 40Growth 23Conversion 78Competition 34Returns 62Price range 45Avg price 30Brand share 60Review moat 40Quality gap 30
**Conversion**
**Great****7.7%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****$6.22–$22.24**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$202K**
$202K/yr · 272K searches
**Review moat**
**Okay****2,457.4**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$9.65**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-4.4%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, white wrapping paper is a $202K/yr Amazon United States market (272K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white wrapping paper market data**
- **Units sold / yr**
- **25K–30K**
- avg 750–1,000/product
- **Revenue / yr**
- **$241K–$290K**
- units × avg price
- **Conversion rate**
- **7.7%**
- **Avg BSR**
- **#152**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **206 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**14**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**23%**
- woric20% - Donyang18% - Winjeto13% - Vanhench9% - RUSPEPA9% - NESCCI8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.4% search growth over the last 90 days.
25K15KBlack Friday '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 7.1×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/white-wrapping-paper/trend)
## **Top white wrapping paper search terms**
- **white wrapping paper**189K/yr-6.5%8.6% conv. - **white gift wrapping paper**20K/yr+9.7%5.7% conv. - **white wrapping paper roll**32K/yr-31.7%6.6% conv. - **white wrapping paper for gifts**8K/yr+55.0%9.1% conv. - **wrapping paper white**11K/yr+23.7%5.3% conv. - **white gift wrap**6K/yr+8.9%7.3% conv. - **white wedding wrapping paper**3K/yr+7.4%4.2% conv. - **matte white wrapping paper**3K/yr+3.2%7.0% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/white-wrapping-paper/search-terms)
## **Top white wrapping paper products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$10K10%$20K15%$30K20%$40K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**woric White Wrapping Paper Roll -Mini Roll- 17 Inch X 33 Feet Wedding Wrapping Paper with Pearly Lustre for Graduation Bridal Shower Birthday Baby Shower Bouquet Wrap**woric**$9.16**4.5★409 rev](https://www.amazon.com/dp/B0DM94WNSJ) [2**White Wrapping Paper Craft Paper Kraft Paper Roll 15 x 450 Bulletin Board Paper Arts & Crafts Gift Wrapping Packing Painting Drawing Paint Easel Poster Chart Decorative Paper Kids Art Supplies**Donyang**$7.33**4.6★2,039 rev](https://www.amazon.com/dp/B0C743LQ3M) [3**All Occasion Gift Wrapping Paper White Solid Color Pearly Lustre Paper Perfect Gifts for Women Wedding Valentines Day Mothers Day Birthday Christmas DIY Bouquet Supplies- 17 inch X 120 inch**Winjeto**$7.52**4.3★208 rev](https://www.amazon.com/dp/B0F8NR8NK2) [4**Vanhench White Wrapping Paper 17.5x1200(100) Bulletin Board Easel Painting Drawing Banner Craft Kraft Paper Roll Kids Art Supplies Chart Poster Floor Covering Wedding Gift Wrap 80GSM 55LB**Vanhench**$9.20**4.7★5,921 rev](https://www.amazon.com/dp/B0CDL6KKD9) [5**ZINTBIAL Matte White Wrapping Paper Roll with Cut Lines - Solid White Holiday Gift Wrap for Mothers Day Wedding Birthdays Bridal Shower Engagement - 17.5 in x 33 ft (48 sq. ft) Easy to Cut**ZINTBIAL**$9.74**4.6★313 rev](https://www.amazon.com/dp/B0DP4L1YPH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LaRibbons White Wrapping Paper Solid Color Matte Gift Paper Roll with Cut Lines - Perfect for Wedding Baby Shower Birthday Christmas Holiday 17 Inch x 33 Feet**LaRibbons**$11.81**323 rev5mo ago](https://www.amazon.com/dp/B0GK6ND8GL) [**Off White Wrapping Paper 17inch x 33ft Solid Color Matte Pearly Paper Art Craft Paper Roll White Gift Flower Bouquet Wrapping Paper for Wedding Baby Shower Birthday Christmas Bridal Shower**Donyang**$7.37**260 rev10mo ago](https://www.amazon.com/dp/B0FNM7JR1X) [**All Occasion Gift Wrapping Paper White Solid Color Pearly Lustre Paper Perfect Gifts for Women Wedding Valentines Day Mothers Day Birthday Christmas DIY Bouquet Supplies- 17 inch X 120 inch**Winjeto**$7.52**208 rev1y ago](https://www.amazon.com/dp/B0F8NR8NK2) [**ZINTBIAL Matte White Wrapping Paper Roll with Cut Lines - Solid White Holiday Gift Wrap for Mothers Day Wedding Birthdays Bridal Shower Engagement - 17.5 in x 33 ft (48 sq. ft) Easy to Cut**ZINTBIAL**$9.74**313 rev1y ago](https://www.amazon.com/dp/B0DP4L1YPH) [**woric White Wrapping Paper Roll -Mini Roll- 17 Inch X 33 Feet Wedding Wrapping Paper with Pearly Lustre for Graduation Bridal Shower Birthday Baby Shower Bouquet Wrap**woric**$9.16**409 rev1y ago](https://www.amazon.com/dp/B0DM94WNSJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LaRibbons White Wrapping Paper Solid Color Matte Gift Paper Roll with Cut Lines - Perfect for Wedding Baby Shower Birthday Christmas Holiday 17 Inch x 33 Feet**LaRibbons**$11.81**4.7★**▲ 487%**](https://www.amazon.com/dp/B0GK6ND8GL) [**SMART&CASUAL Craft Paper Roll 17.8 x 760 Kraft Paper White Easel Paper Roll for Kids Gift Wrapping Art Bulletin Board Paper Bouquet Flower Packing Painting Drawing Floor Covering Poster Chart Paper**SMART&CASUAL**$8.33**4.6★**▲ 193%**](https://www.amazon.com/dp/B0CX5BLT95) [**FUHITIM 20 Sheets Flower Wrapping Paper -Waterproof Floral Bouquet Wrapping Paper Used for DIY Crafts Gift Packaging Florist Supplies Packaging Paper for Wedding Birthday Gift (White)**FUHITIM**$6.97**4.7★**▲ 132%**](https://www.amazon.com/dp/B0CSCN7TK4) [**NESCCI White Matte Wrapping Paper Solid Color Pearly-Lustre Paper Gift Wrapping Paper Perfect for Wedding Valentines Day Birthday Christmas Baby Shower DIY Bouquet (17 Inches X 32.8 Feet)**NESCCI**$10.13**4.4★**▲ 87%**](https://www.amazon.com/dp/B0CTY4J291) [**Vanhench White Wrapping Paper 17.5x1200(100) Bulletin Board Easel Painting Drawing Banner Craft Kraft Paper Roll Kids Art Supplies Chart Poster Floor Covering Wedding Gift Wrap 80GSM 55LB**Vanhench**$9.20**4.7★**▲ 62%**](https://www.amazon.com/dp/B0CDL6KKD9)
**~~View all trending →~~**
## **What buyers say about white wrapping paper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**32%
*“Good quality”*
**Thickness**9%
*“Great length thickness and quality”*
**Value For Money**7%
*“def worth it”*
**Size-Overall**5%
*“Perfect fit”*
**Color**5%
*“The colors are vibrant”*
**Durability**4%
*“It held up really well”*
**Advertised Vs Actual Product**4%
*“As described”*
**Ease Of Use**3%
*“Wide Versatility in Uses”*
**Brightness/Shine/Glow**3%
*“Very bright”*
**Drawing Experience**3%
*“They love to draw”*
### **What buyers complain about **
**Thickness**26%
*“Thick paper”*
**Size-Overall**24%
*“It is an awkward size. I should have paid attention”*
**Quality-Overall**7%
*“Garbage”*
**Color**4%
*“color is off”*
**Strength**4%
*“flimsy”*
**Value For Money**4%
*“Honestly its not worth the money I paid for”*
**Material Quality**3%
*“Cheap material”*
**Brightness/Shine/Glow**3%
*“Not as shimmery as I would have liked”*
**Durability**2%
*“I wish the paper were more durable”*
**Gifting Purpose**1%
*“which pretty much defeats the purpose of gift wrapping a present”*
### **Top return reasons **
**Size-Overall**53%
**Advertised Vs Actual Product**10%
**Color**9%
**Value For Money**9%
**Thin**6%
**Quality-Overall**3%
**Material Quality**2%
**Thickness**2%
**Functionality-Overall**1%
**Adhesion/Stickiness**1%
## **Common questions**
- **Is white wrapping paper profitable to sell on Amazon United States?**
- The niche generates $202K/yr across 20 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.4%. Flapen's verdict: Skip it (43/100).
- **How competitive is the white wrapping paper niche?**
- 12 brands and 14 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in white wrapping paper?**
- Top complaints mined from reviews: Thickness, Size-Overall, Quality-Overall. The return rate is 2.5%.
- **When does demand for white wrapping paper peak?**
- Demand peaks in Nov–Dec; the busiest month runs 7.1× the quietest.
- **What does it cost to enter the white wrapping paper niche?**
- Listings span $6.22–$22.24; the average listing price is $9.65 (sweet spot $15–$100). The average incumbent carries 2,457 reviews — the moat a new listing must climb.
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