---
title: "Search terms — white thread - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/white-thread/search-terms"
last_updated: "2026-08-06T20:13:15.174Z"
locale: en
meta:
  description: "Niche score 50/100 · $339K/yr market · 256K searches/yr. Prices mostly outside the sweet spot ($3.85–$14.77) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $339K/yr market · 256K searches/yr. Prices mostly outside the sweet spot ($3.85–$14.77) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — white thread - Flapen"
---

# **white thread**

**Worth a look**

Shows searches that convert (17.7% search→purchase), but prices mostly outside the sweet spot ($3.85–$14.77) keeps it on the watch list.

Market size 53Growth 38Conversion 99Competition 33Returns 96Price range 0Avg price 21Brand share 48Review moat 41Quality gap 37

**Conversion**

**Incredible****17.7%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Market size**

**Good****$339K**

$339K/yr · 256K searches

**Brand share**

**Okay****76%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****2,409.53**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+10.6%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****65%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Bad****$7.47**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****$3.85–$14.77**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Search terms