[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-arts-crafts-sewing-white-playdoh":3,"research-sidebar-rollups":818},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":50,"baselines":88,"demand":93,"seasonality":403,"brandShare":416,"products":437,"feedback":575,"searchTerms":735,"related":784,"lastUpdated":36},"7b68c0e5421e399cc20fbed3480a8412","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":21,"avgRating":22,"avgReviewCount":23,"avgPrice":24,"priceMin":25,"priceMax":26,"productCount":27,"unitsSoldMax":28,"sponsoredPct":29,"returnRate":30,"successfulLaunches360":31,"newProducts360":31,"amazonNicheId":4,"title":32,"slug":33,"href":34,"leafCategoryName":35,"scrapedAt":36,"brandCount":37,"brandCountYearAgo":38,"sellerCount":39,"signals":40,"avgBsr":41,"pageQuality":42,"unitsSoldMin":43,"unitsSoldAvgMin":44,"unitsSoldAvgMax":45,"revenueMin":46,"revenueMax":47,"avgBrandAgeMonths":48,"avgSellerAgeDays":49,"top20ClickShare":31,"top20BrandShare":31,"primePct":31,"oosRate":42},121397,198136,1.4427,-0.1139,0.0391,0.7139,0.9605,4.44,3683,15.67,5.46,36.74,14,20000,0.7857,0.0129,1,"white playdoh","white-playdoh","\u002Fresearch\u002Fus\u002Farts-crafts-sewing\u002Fwhite-playdoh","Ceramics & Pottery","2026-07-08T14:52:07.751541+00:00",6,7,52,[],140,0,15000,1000,1250,235050,313400,57,147,{"score":51,"verdict":52,"components":53},39,"skip",[54,59,62,66,69,72,74,78,81,84],{"key":55,"score":56,"weight":57,"raw":58},"marketSize",28,0.15,121397.33,{"key":60,"score":61,"weight":57,"raw":18},"growth",19,{"key":63,"score":64,"weight":65,"raw":19},"conversion",49,0.1,{"key":67,"score":68,"weight":57,"raw":20},"competition",24,{"key":70,"score":71,"weight":65,"raw":21},"brandShare",10,{"key":73,"score":39,"weight":65,"raw":22},"qualityGap",{"key":75,"score":56,"weight":76,"raw":77},"reviewMoat",0.05,3683.29,{"key":79,"score":80,"weight":65,"raw":30},"returns",89,{"key":82,"score":83,"weight":76,"raw":24},"avgPrice",77,{"key":85,"score":86,"weight":76,"raw":87},"priceRange",70,0.6950127877237852,{"avgRating":89,"medianPrice":90,"medianReturnRate":91,"nichesTracked":92},4.42,24.38,0.0215,115062,{"points":94,"droppedPartialWeek":402},[95,98,101,104,107,110,113,116,119,122,125,128,131,134,137,140,143,146,149,152,155,158,161,164,167,170,173,176,179,182,185,188,191,194,197,200,203,206,209,212,215,218,221,224,227,230,233,236,239,242,245,248,251,254,257,260,263,266,269,272,275,278,281,284,287,289,292,295,297,300,303,306,309,312,315,318,321,324,327,330,332,335,338,341,344,346,349,352,355,358,360,363,366,369,372,375,378,381,384,387,390,393,396,399],{"week":96,"volume":97},"2024-07-14",1026,{"week":99,"volume":100},"2024-07-21",1478,{"week":102,"volume":103},"2024-07-28",1419,{"week":105,"volume":106},"2024-08-04",1999,{"week":108,"volume":109},"2024-08-11",3755,{"week":111,"volume":112},"2024-08-18",2533,{"week":114,"volume":115},"2024-08-25",2092,{"week":117,"volume":118},"2024-09-01",1852,{"week":120,"volume":121},"2024-09-08",1308,{"week":123,"volume":124},"2024-09-15",1061,{"week":126,"volume":127},"2024-09-22",985,{"week":129,"volume":130},"2024-09-29",1020,{"week":132,"volume":133},"2024-10-06",1070,{"week":135,"volume":136},"2024-10-13",1215,{"week":138,"volume":139},"2024-10-20",1004,{"week":141,"volume":142},"2024-10-27",1134,{"week":144,"volume":145},"2024-11-03",1366,{"week":147,"volume":148},"2024-11-10",1902,{"week":150,"volume":151},"2024-11-17",2629,{"week":153,"volume":154},"2024-11-24",2972,{"week":156,"volume":157},"2024-12-01",2943,{"week":159,"volume":160},"2024-12-08",5259,{"week":162,"volume":163},"2024-12-15",5942,{"week":165,"volume":166},"2024-12-22",3410,{"week":168,"volume":169},"2024-12-29",1340,{"week":171,"volume":172},"2025-01-05",4316,{"week":174,"volume":175},"2025-01-12",5398,{"week":177,"volume":178},"2025-01-19",4544,{"week":180,"volume":181},"2025-01-26",3625,{"week":183,"volume":184},"2025-02-02",3386,{"week":186,"volume":187},"2025-02-09",1600,{"week":189,"volume":190},"2025-02-16",1330,{"week":192,"volume":193},"2025-02-23",1427,{"week":195,"volume":196},"2025-03-02",1331,{"week":198,"volume":199},"2025-03-09",1407,{"week":201,"volume":202},"2025-03-16",1187,{"week":204,"volume":205},"2025-03-23",1119,{"week":207,"volume":208},"2025-03-30",1182,{"week":210,"volume":211},"2025-04-06",1253,{"week":213,"volume":214},"2025-04-13",1304,{"week":216,"volume":217},"2025-04-20",1239,{"week":219,"volume":220},"2025-04-27",1007,{"week":222,"volume":223},"2025-05-04",1271,{"week":225,"volume":226},"2025-05-11",1159,{"week":228,"volume":229},"2025-05-18",1264,{"week":231,"volume":232},"2025-05-25",1218,{"week":234,"volume":235},"2025-06-01",1313,{"week":237,"volume":238},"2025-06-08",1612,{"week":240,"volume":241},"2025-06-15",1758,{"week":243,"volume":244},"2025-06-22",2196,{"week":246,"volume":247},"2025-06-29",2793,{"week":249,"volume":250},"2025-07-06",3780,{"week":252,"volume":253},"2025-07-13",14289,{"week":255,"volume":256},"2025-07-20",12953,{"week":258,"volume":259},"2025-07-27",17682,{"week":261,"volume":262},"2025-08-03",29353,{"week":264,"volume":265},"2025-08-10",42455,{"week":267,"volume":268},"2025-08-17",33282,{"week":270,"volume":271},"2025-08-24",20157,{"week":273,"volume":274},"2025-08-31",15307,{"week":276,"volume":277},"2025-09-07",3054,{"week":279,"volume":280},"2025-09-14",1201,{"week":282,"volume":283},"2025-09-21",1068,{"week":285,"volume":286},"2025-09-28",1028,{"week":288,"volume":202},"2025-10-05",{"week":290,"volume":291},"2025-10-12",1122,{"week":293,"volume":294},"2025-10-19",1118,{"week":296,"volume":190},"2025-10-26",{"week":298,"volume":299},"2025-11-02",1343,{"week":301,"volume":302},"2025-11-09",2103,{"week":304,"volume":305},"2025-11-16",2761,{"week":307,"volume":308},"2025-11-23",3202,{"week":310,"volume":311},"2025-11-30",2986,{"week":313,"volume":314},"2025-12-07",5105,{"week":316,"volume":317},"2025-12-14",6215,{"week":319,"volume":320},"2025-12-21",4751,{"week":322,"volume":323},"2025-12-28",2112,{"week":325,"volume":326},"2026-01-04",3998,{"week":328,"volume":329},"2026-01-11",4581,{"week":331,"volume":154},"2026-01-18",{"week":333,"volume":334},"2026-01-25",2017,{"week":336,"volume":337},"2026-02-01",1725,{"week":339,"volume":340},"2026-02-08",1686,{"week":342,"volume":343},"2026-02-15",1357,{"week":345,"volume":145},"2026-02-22",{"week":347,"volume":348},"2026-03-01",1691,{"week":350,"volume":351},"2026-03-08",1825,{"week":353,"volume":354},"2026-03-15",1619,{"week":356,"volume":357},"2026-03-22",1503,{"week":359,"volume":121},"2026-03-29",{"week":361,"volume":362},"2026-04-05",1211,{"week":364,"volume":365},"2026-04-12",1109,{"week":367,"volume":368},"2026-04-19",1269,{"week":370,"volume":371},"2026-04-26",1318,{"week":373,"volume":374},"2026-05-03",2820,{"week":376,"volume":377},"2026-05-10",3132,{"week":379,"volume":380},"2026-05-17",3002,{"week":382,"volume":383},"2026-05-24",2895,{"week":385,"volume":386},"2026-05-31",2770,{"week":388,"volume":389},"2026-06-07",2735,{"week":391,"volume":392},"2026-06-14",2404,{"week":394,"volume":395},"2026-06-21",2384,{"week":397,"volume":398},"2026-06-28",2856,{"week":400,"volume":401},"2026-07-05",5761,false,[404,405,406,407,408,409,410,411,412,413,414,415],1.0267496377548586,0.4530286707298392,0.37012739477312284,0.3169927500747092,0.5667637397147632,0.5818534506692292,1.9061351896356455,4.379875660558515,0.3649678743736919,0.29969036515816994,0.6170531033380126,1.0759254097283435,{"top":417,"otherBrandCount":42,"otherClickShare":436},[418,421,424,427,430,433],{"brand":419,"clickShare":420},"Crayola",0.5712,{"brand":422,"clickShare":423},"Play-Doh",0.1451,{"brand":425,"clickShare":426},"ifergoo",0.129,{"brand":428,"clickShare":429},"Artsity",0.0625,{"brand":431,"clickShare":432},"OJYUDD",0.0526,{"brand":434,"clickShare":435},"CALPALMY",0.0395,0.00009999999999998899,[438,448,459,470,480,489,498,508,519,529,538,547,558,567],{"asin":439,"title":440,"brand":419,"imageUrl":441,"price":26,"rating":442,"reviews":443,"clickShare90":444,"clickShare360":445,"launchDate":446,"amazonUrl":447},"B00027C7KC","Crayola Model Magic - White (75ct) 1oz Modeling Air Dry Clay Alternative Teacher Classroom Must Haves Bulk School Supplies for Kids 3+","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41Vuz0oHgNL.jpg",4.8,4175,0.3321,0.2744,"2004-05-07","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00027C7KC",{"asin":449,"title":450,"brand":419,"imageUrl":451,"price":452,"rating":453,"reviews":454,"clickShare90":455,"clickShare360":456,"launchDate":457,"amazonUrl":458},"B089T7PX27","Crayola Air Dry Clay (5lbs) Teacher Supplies Natural White Modeling Clay for Kids Sculpting Material Bulk Craft Supplies for Art Classrooms","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41aDJyks7kL.jpg",11.16,4.6,24537,0.1488,0.2028,"2020-06-08","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB089T7PX27",{"asin":460,"title":461,"brand":419,"imageUrl":462,"price":463,"rating":464,"reviews":465,"clickShare90":466,"clickShare360":467,"launchDate":468,"amazonUrl":469},"B004LC1M0A","Crayola Model Magic 2lb-White","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41Fzo0vOoYL.jpg",29.5,4.5,25,0.0903,0.0644,"2010-11-03","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB004LC1M0A",{"asin":471,"title":472,"brand":425,"imageUrl":473,"price":474,"rating":464,"reviews":475,"clickShare90":476,"clickShare360":477,"launchDate":478,"amazonUrl":479},"B0C6MM41SC","ifergoo Foam Modeling Clay White Air Dry Clay Super Light Magic Clay for School Art & Craft Project Soft No-Sticky & Non-Toxic Best Gift for Age 3-12 Kids","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51zR5OFX0JL.jpg",6.97,5593,0.0901,0.1075,"2021-05-25","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0C6MM41SC",{"asin":481,"title":482,"brand":431,"imageUrl":483,"price":484,"rating":464,"reviews":485,"clickShare90":432,"clickShare360":486,"launchDate":487,"amazonUrl":488},"B0DCFPSSTB","36 Pack White Air Dry Foam Clay 12.6oz Modeling Foam Clay White Soft Modeling Clay for Arts & Crafts Birthday Gift Family & Classroom Rewards","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F3187gK76bZL.jpg",9.08,5756,0.0642,"2024-08-07","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DCFPSSTB",{"asin":490,"title":491,"brand":434,"imageUrl":492,"price":493,"rating":464,"reviews":494,"clickShare90":435,"clickShare360":495,"launchDate":496,"amazonUrl":497},"B0D73PJYD7","CALPALMY Air Dry Foam Clay (36 Pack) 360g White Moldable Soft Clay for Kids Gifts Partty and School Project Supplies Perfect for Crafting Cosplay and Artistic Projects","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41JcDyjnx9L.jpg",12.22,6121,0.0227,"2024-06-14","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0D73PJYD7",{"asin":499,"title":500,"brand":425,"imageUrl":501,"price":502,"rating":464,"reviews":503,"clickShare90":504,"clickShare360":505,"launchDate":506,"amazonUrl":507},"B0BDM5WLQX","ifergoo White Air Dry Clay Foam Magic Modeling Clay for School Art & Craft Project Refill White Clay for Kids Slime Supplies Super Light & Soft Non-Sticky Non-Toxic Age 3-12 Boys and Girls Gift","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41oBPm5+PkL.jpg",6.88,4429,0.0389,0.0321,"2022-09-08","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0BDM5WLQX",{"asin":509,"title":510,"brand":422,"imageUrl":511,"price":512,"rating":513,"reviews":514,"clickShare90":515,"clickShare360":516,"launchDate":517,"amazonUrl":518},"B0DNNKJ62R","Play-Doh Air Dry Clay Bucket 2.5 lb. of Paintable White Modeling Clay Arts & Crafts Gift Craft Supplies Sculpting and Molding Clay for Kids","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41Jxv2V9xSL.jpg",20.55,4.1,78,0.0388,0.0564,"2024-09-19","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DNNKJ62R",{"asin":520,"title":521,"brand":428,"imageUrl":522,"price":523,"rating":453,"reviews":524,"clickShare90":525,"clickShare360":526,"launchDate":527,"amazonUrl":528},"B0CHXWGB2M","White Air Dry Foam Clay Total 8oz - Super Soft Modeling Clay for Kids Age 3-12 Ultra Light Safe & Non-Toxic Molding Clay Perfect for Arts & Crafts Gift for Boys and Girls 24-Set of 0.33oz Bags","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31Lkjys7vZL.jpg",12.01,400,0.0348,0.0525,"2020-03-10","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CHXWGB2M",{"asin":530,"title":531,"brand":422,"imageUrl":532,"price":533,"rating":464,"reviews":48,"clickShare90":534,"clickShare360":535,"launchDate":536,"amazonUrl":537},"B0FN9C251Z","Play-Doh Air Dry Clay Case Scented Variety Pack 13 Air-Dry Clays Fun Molds Wiggly Eyes and Sculpting Tool Arts and Crafts Supplies Modeling Clay Fun Kids Activities Pottery","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51wdYvsqTGL.jpg",18.52,0.0303,0.0373,"2025-08-21","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FN9C251Z",{"asin":539,"title":540,"brand":422,"imageUrl":541,"price":542,"rating":453,"reviews":543,"clickShare90":544,"clickShare360":545,"launchDate":517,"amazonUrl":546},"B0DNNH9PY8","Play-Doh Air Dry Clay Variety Pack Scented Air Dry Clay for Kids Modeling Clay for Kids Arts & Crafts Gift Craft Supplies Molding & Sculpting Clay","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51vxsMuD4BL.jpg",13.33,81,0.0285,0.0313,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DNNH9PY8",{"asin":548,"title":549,"brand":428,"imageUrl":550,"price":551,"rating":552,"reviews":553,"clickShare90":554,"clickShare360":555,"launchDate":556,"amazonUrl":557},"B0D2RSPD4L","White Air Dry Clay for Kids - 36 Individually Bagged Airdry Clays for Arts & Crafts - Soft Squishy Cosplay Foam Slim Clay for Home & School - Moldable No-Mess Air Dry Modeling Clay - 12 Ounces","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41A6n6wF4oL.jpg",15.15,4.2,185,0.0277,0.0185,"2024-04-26","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0D2RSPD4L",{"asin":559,"title":560,"brand":422,"imageUrl":561,"price":25,"rating":552,"reviews":562,"clickShare90":563,"clickShare360":564,"launchDate":565,"amazonUrl":566},"B0DWNNQWK2","Play-Doh Brand Air-Dry Clay 5 oz. Air and Modeling Clay Bag Arts and Crafts Supplies for Adults and Kids Tools & Kit","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51j96e4IIXL.jpg",51,0.0248,0.0163,"2025-02-10","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DWNNQWK2",{"asin":568,"title":569,"brand":422,"imageUrl":570,"price":571,"rating":513,"reviews":514,"clickShare90":495,"clickShare360":572,"launchDate":573,"amazonUrl":574},"B0F2JLC66F","Play-Doh Brand Multicolor Air Dry Clay Bucket 40 oz 5 Colors Paintable Clay Lightweight & Crumble-Free Sculpting Clay Arts and Crafts Supplies Kids Craft Material","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51KQ+WahuKL.jpg",21.82,0.0198,"2025-03-26","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0F2JLC66F",{"love":576,"hate":647,"returnReasons":712},[577,584,591,598,605,612,619,626,633,640],{"topic":578,"percentOfMentions":579,"verbatims":580},"Fun\u002FEntertainment Experience",0.1754,[581,582,583],"Fun for kids and adults","Great fun","most importantly it keeps the kids entertained",{"topic":585,"percentOfMentions":586,"verbatims":587},"Ease Of Use",0.13119999999999998,[588,589,590],"Ease of use","Easy to handle","easy it is to shape",{"topic":592,"percentOfMentions":593,"verbatims":594},"Value For Money",0.106,[595,596,597],"Worth it","Cost effective","Good value for money",{"topic":599,"percentOfMentions":600,"verbatims":601},"Quality-Overall",0.0993,[602,603,604],"Excellent product, complies with the advertising","Great quality for price point","Good quality",{"topic":606,"percentOfMentions":607,"verbatims":608},"Creativity",0.04,[609,610,611],"Great for family fun and creativity","So fun for crafting","Creative adventures ahead",{"topic":613,"percentOfMentions":614,"verbatims":615},"Gifting Purpose",0.0351,[616,617,618],"Very good value for a gift","Great gift","We make them to keep as well as to give as great gifts to grandparents",{"topic":620,"percentOfMentions":621,"verbatims":622},"Color",0.031,[623,624,625],"there are so many colors for such a good price","This set offers a wide range of colors","Easy to color with markers",{"topic":627,"percentOfMentions":628,"verbatims":629},"Material Quality",0.0282,[630,631,632],"Overall, this is a fun, versatile, and reliable sculpting material thats perfect for creative projects","Very good molding material","Good material",{"topic":634,"percentOfMentions":635,"verbatims":636},"Advertised Vs Actual Product",0.0259,[637,638,639],"As advertised","does what its supposed to do","As expected",{"topic":641,"percentOfMentions":642,"verbatims":643},"Ease Of Cleaning",0.025,[644,645,646],"quick clean up","Easy to clean up","easy clean up",[648,655,662,667,674,681,687,693,699,706],{"topic":649,"percentOfMentions":650,"verbatims":651},"Moist\u002FDry",0.1183,[652,653,654],"Trash its to dry","A little slow to dry","That it dry fast",{"topic":656,"percentOfMentions":657,"verbatims":658},"Durability",0.10439999999999999,[659,660,661],"breakable","breaks easily","cracks easily",{"topic":620,"percentOfMentions":663,"verbatims":664},0.0733,[665,666,665],"Not White","Its an off white",{"topic":668,"percentOfMentions":669,"verbatims":670},"Hard Feel",0.0634,[671,672,673],"it doesn't soften up","hard to get smooth","Was expecting something closer to the soft",{"topic":675,"percentOfMentions":676,"verbatims":677},"Adhesion\u002FStickiness",0.061200000000000004,[678,679,680],"It is somewhat rather sticky","Kids didn't like it to sticky","Sticky mess",{"topic":585,"percentOfMentions":682,"verbatims":683},0.0444,[684,685,686],"Not easy to use","How, I find it quite hard to use","Not as easy",{"topic":599,"percentOfMentions":688,"verbatims":689},0.037599999999999995,[690,691,692],"Awful quality","Garbage","not good for making a long-term quality piece",{"topic":627,"percentOfMentions":694,"verbatims":695},0.0323,[696,697,698],"Its very much plasticy and foamy","this hardened into a rubber silicone material","the material never hardened",{"topic":700,"percentOfMentions":701,"verbatims":702},"Smell",0.030899999999999997,[703,704,705],"It smells bad","with a strong chemical smell","It even smells like toxic waste",{"topic":707,"percentOfMentions":628,"verbatims":708},"Product Condition",[709,710,711],"used when it arrived","It seemed old","Product used",[713,715,717,719,722,724,726,728,731,733],{"reason":627,"pct":714},0.1703,{"reason":649,"pct":716},0.14880000000000002,{"reason":592,"pct":718},0.12560000000000002,{"reason":720,"pct":721},"Size-Overall",0.08839999999999999,{"reason":620,"pct":723},0.07339999999999999,{"reason":634,"pct":725},0.0552,{"reason":668,"pct":727},0.0506,{"reason":729,"pct":730},"Functionality-Overall",0.0441,{"reason":675,"pct":732},0.0278,{"reason":734,"pct":554},"Texture\u002FConsistency-Overall",[736,740,744,749,754,759,764,769,774,779],{"term":737,"volume":738,"growthQoq":739,"conversionRate":486},"model magic white",39962,0.0827,{"term":32,"volume":741,"growthQoq":742,"conversionRate":743},49482,-0.2119,0.0151,{"term":745,"volume":746,"growthQoq":747,"conversionRate":748},"crayola model magic white",17732,0.1409,0.0556,{"term":750,"volume":751,"growthQoq":752,"conversionRate":753},"white model magic",14795,0.032,0.079,{"term":755,"volume":756,"growthQoq":757,"conversionRate":758},"model magic clay white",9807,0.0972,0.0453,{"term":760,"volume":761,"growthQoq":762,"conversionRate":763},"white playdough",17632,-0.5427,0.0098,{"term":765,"volume":766,"growthQoq":767,"conversionRate":768},"white play doh",12765,-0.2015,0.0069,{"term":770,"volume":771,"growthQoq":772,"conversionRate":773},"playdoh air dry clay",6500,0.0102,0.0398,{"term":775,"volume":776,"growthQoq":777,"conversionRate":778},"play doh air dry clay",7060,-0.1179,0.0515,{"term":780,"volume":781,"growthQoq":782,"conversionRate":783},"white playdoh bulk",6106,0.0194,0.01,[785,792,797,804,809,813],{"title":786,"href":787,"score":788,"verdict":789,"marketSize":790,"growth90":791},"halloween fabric","\u002Fresearch\u002Fus\u002Farts-crafts-sewing\u002Fhalloween-fabric",67,"watch",79898.16,2.0439,{"title":793,"href":794,"score":788,"verdict":789,"marketSize":795,"growth90":796},"cyanotype kit","\u002Fresearch\u002Fus\u002Farts-crafts-sewing\u002Fcyanotype-kit",504556.63,1.2975,{"title":798,"href":799,"score":800,"verdict":801,"marketSize":802,"growth90":803},"bracelet making kit","\u002Fresearch\u002Fus\u002Farts-crafts-sewing\u002Fbracelet-making-kit",68,"launch",8112041.36,0.2241,{"title":805,"href":806,"score":800,"verdict":789,"marketSize":807,"growth90":808},"graduation cap decorations","\u002Fresearch\u002Fus\u002Farts-crafts-sewing\u002Fgraduation-cap-decorations",229491.04,4.2595,{"title":810,"href":811,"score":800,"verdict":801,"marketSize":812,"growth90":535},"foam cutter","\u002Fresearch\u002Fus\u002Farts-crafts-sewing\u002Ffoam-cutter",2102715.08,{"title":814,"href":815,"score":800,"verdict":801,"marketSize":816,"growth90":817},"window markers","\u002Fresearch\u002Fus\u002Farts-crafts-sewing\u002Fwindow-markers",1294535.91,1.3277,[819,826,833,840,847,854,861,868,875,882,889,896,903,910,913,920,927,934,941,948],{"nodeId":820,"label":821,"slug":822,"href":823,"nichesTracked":824,"marketSizeTotal":825},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":827,"label":828,"slug":829,"href":830,"nichesTracked":831,"marketSizeTotal":832},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":834,"label":835,"slug":836,"href":837,"nichesTracked":838,"marketSizeTotal":839},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":841,"label":842,"slug":843,"href":844,"nichesTracked":845,"marketSizeTotal":846},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":848,"label":849,"slug":850,"href":851,"nichesTracked":852,"marketSizeTotal":853},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":855,"label":856,"slug":857,"href":858,"nichesTracked":859,"marketSizeTotal":860},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":862,"label":863,"slug":864,"href":865,"nichesTracked":866,"marketSizeTotal":867},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":869,"label":870,"slug":871,"href":872,"nichesTracked":873,"marketSizeTotal":874},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":876,"label":877,"slug":878,"href":879,"nichesTracked":880,"marketSizeTotal":881},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":883,"label":884,"slug":885,"href":886,"nichesTracked":887,"marketSizeTotal":888},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":890,"label":891,"slug":892,"href":893,"nichesTracked":894,"marketSizeTotal":895},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":897,"label":898,"slug":899,"href":900,"nichesTracked":901,"marketSizeTotal":902},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":904,"label":905,"slug":906,"href":907,"nichesTracked":908,"marketSizeTotal":909},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":911,"marketSizeTotal":912},4656,1471576936,{"nodeId":914,"label":915,"slug":916,"href":917,"nichesTracked":918,"marketSizeTotal":919},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":921,"label":922,"slug":923,"href":924,"nichesTracked":925,"marketSizeTotal":926},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":928,"label":929,"slug":930,"href":931,"nichesTracked":932,"marketSizeTotal":933},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":935,"label":936,"slug":937,"href":938,"nichesTracked":939,"marketSizeTotal":940},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":942,"label":943,"slug":944,"href":945,"nichesTracked":946,"marketSizeTotal":947},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":949,"label":950,"slug":951,"href":952,"nichesTracked":953,"marketSizeTotal":954},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675]