---
title: "White Pencil — $97K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/white-pencil"
last_updated: "2026-08-09T07:04:41.145Z"
locale: en
meta:
description: "Niche score 55/100 · $97K/yr market · 68K searches/yr · $14.40 avg price. A small market ($97K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $97K/yr market · 68K searches/yr · $14.40 avg price. A small market ($97K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "White Pencil — $97K/yr Amazon US Niche (2026) - Flapen"
---
# **white pencil**
**Worth a look**
Shows low returns (0.6%), but a small market ($97K/yr) keeps it on the watch list.
Market size 24Growth 43Conversion 87Competition 55Returns 97Price range 40Avg price 70Brand share 78Review moat 24Quality gap 43
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Great****57%**
top-5 brand share — no brand owns this niche
**Avg price**
**Good****$14.40**
avg listing price — sweet spot $15–$100
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+14.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$1.34–$212.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$97K**
$97K/yr · 68K searches
**Review moat**
**Bad****5,481.68**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, white pencil is a $97K/yr Amazon United States market (68K searches/yr). The top 5 brands hold 57% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white pencil market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$86K–$115K**
- units × avg price
- **Conversion rate**
- **10.0%**
- **Avg BSR**
- **#141**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**28 **▲rising
**Sellers**
**121**
**Top-5 brand share**
**57%**
Top 20: 94%
**Top-5 click share**
**52%**
Top 20: 91%
**Open market**
**35%**
- Brusarth18% - wet n wild11% - Dyvicl10% - GETHPEN9% - KALOUR8% - MARKART8%
## **Demand**
Weekly Amazon search volume, last 44 weeks — +14.2% search growth over the last 90 days.
2K1KSep '25Oct '25Dec '25Feb '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/white-pencil/trend)
## **Top white pencil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$4K8%$8K12%$12K16%$16K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Brusarth Professional White Charcoal Pencils Set - 3 Pieces Sketch Highlight White Pencils for Drawing Sketching Shading Blending Adding Highlights**Brusarth**$4.98**4.4★1,925 rev](https://www.amazon.com/dp/B08HRVZ4M5) [2**wet n wild Color Icon Kohl Eyeliner Pencil - Rich Hyper-Pigmented Color Smooth Creamy Application Long-Wearing Matte Finish Versatility Cruelty-Free - Youre Always White!**wet n wild**$1.34**4.5★17,787 rev](https://www.amazon.com/dp/B00UZJQ2SK) [3**Dyvicl White Charcoal Pencils Drawing Set 6 Pcs Sketch Highlight Pencil Hard Charcoal White Pencils for Drawing Sketching Shading Blending**Dyvicl**$5.00**4.2★1,205 rev](https://www.amazon.com/dp/B0991GXB8R) [4**GETHPEN Professional White Charcoal Pencils Set - 6 Pieces Sketch Highlight White Pencils for Drawing Sketching Shading Blending - Beginners & Artists**GETHPEN**$5.84**4.5★1,141 rev](https://www.amazon.com/dp/B09XGZ5FGY) [5**KALOUR White Charcoal Pencils Drawing Set Professional 6 Pieces White Sketch Pencils for Drawing Sketching Shading Blending Chalk for Beginners & Artists**KALOUR**$5.97**4.5★789 rev](https://www.amazon.com/dp/B0CHF9D742)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**sqzrmdcg 12 Pack White Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom**sqzrmdcg**$7.05**115 rev3mo ago](https://www.amazon.com/dp/B0GVLQP3K9) [**Adhere White Colored pencils 12pcs Erasable Pencils Pre-Sharpened #2 HB for Checking Tests Grading Map Coloring editing Office Favors including a Free sharpener**Adhere**$5.97**16 rev6mo ago](https://www.amazon.com/dp/B0G7DZY22S) [**White Color Pencils Professional 6 Pack Draw Pencil for Sketching White Sketch Pencils for Sketching Shading Blending Chalk for Beginners & Artists Art Supplies for Drawing and Highlighting**Daerthotk**$5.06**204 rev1y ago](https://www.amazon.com/dp/B0F5B9TCDK) [**Adhere 25pcs Woodcase Pencils with Eraser Premium Pre-Sharpened Hexagon Graphite 2B pencils ideal for home office writing including a Free Sharpener(White25pcs)**Adhere**$8.01**41 rev1y ago](https://www.amazon.com/dp/B0DRYH54HH) [**Pepy Professional White Charcoal Pencil Set Set of 6 Pre-Sharpened White Charcoal Pencils; Perfect for Drawing Sketching Blending and Shading**Pepy**$6.86**54 rev1y ago](https://www.amazon.com/dp/B0DC1M7H4L)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**sqzrmdcg 12 Pack White Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom**sqzrmdcg**$7.05**4.0★**▲ 268%**](https://www.amazon.com/dp/B0GVLQP3K9) [**Adhere White Colored pencils 12pcs Erasable Pencils Pre-Sharpened #2 HB for Checking Tests Grading Map Coloring editing Office Favors including a Free sharpener**Adhere**$5.97**4.4★**▲ 267%**](https://www.amazon.com/dp/B0G7DZY22S) [**Dyvicl White Charcoal Pencils Drawing Set 6 Pcs Sketch Highlight Pencil Hard Charcoal White Pencils for Drawing Sketching Shading Blending**Dyvicl**$5.00**4.2★**▲ 201%**](https://www.amazon.com/dp/B0991GXB8R) [**Adhere 25pcs Woodcase Pencils with Eraser Premium Pre-Sharpened Hexagon Graphite 2B pencils ideal for home office writing including a Free Sharpener(White25pcs)**Adhere**$8.01**4.8★**▲ 94%**](https://www.amazon.com/dp/B0DRYH54HH) [**PANDAFLY Drawing Sketching Pencil Set 22 Piece Pro Art Pencil Kit - Graphite Pencils (12B-2H) Black and White Charcoal Pencils Charcoal Sticks Stumps Eraser Sharpeners**PANDAFLY**$8.81**4.8★**▲ 27%**](https://www.amazon.com/dp/B0CJB8LPDH)
**~~View all trending →~~**
## **What buyers say about white pencil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Good quality”*
**Value For Money**14%
*“Excellent price”*
**Color**11%
*“Nice color”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Drawing Experience**6%
*“Many lovely drawings”*
**Ease Of Use**5%
*“Ease of use”*
**Durability**5%
*“Fairly durable,”*
**Pen/Pencil Quality**4%
*“Perfect pencil”*
**Soft Feel**4%
*“So creamy”*
**Eyeliner Quality**4%
*“Nice eyeliner”*
### **What buyers complain about **
**Sharpness**17%
*“Cannot sharpen”*
**Durability**13%
*“Breakable”*
**Quality-Overall**8%
*“Not as good as other brands”*
**Functionality-Overall**8%
*“Wouldnt roll up”*
**Nib/Tip Quality**5%
*“The tip breaks easily with our so much pressure”*
**Advertised Vs Actual Product**5%
*“Like it but, deceiving”*
**Color**4%
*“Okay not quite what expected doesnt seem to color or blend as well as others”*
**Writing Experience**3%
*“They break within seconds of writing with them”*
**Smudge Resistance**3%
*“Easily smudged”*
**Brightness/Shine/Glow**2%
*“Nice pencils just not as bright as I like”*
### **Top return reasons **
**Color**15%
**Functionality-Overall**12%
**Advertised Vs Actual Product**9%
**Value For Money**8%
**Eyeliner Quality**7%
**Size-Overall**6%
**Sharpness**6%
**Defective Material/Parts**5%
**Quality-Overall**4%
**Paper Compatibility**2%
## **Common questions**
- **Is white pencil profitable to sell on Amazon United States?**
- The niche generates $97K/yr across 31 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +14.2%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the white pencil niche?**
- 28 brands and 121 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 57% of demand.
- **What do buyers complain about in white pencil?**
- Top complaints mined from reviews: Sharpness, Durability, Quality-Overall. The return rate is 0.6%.
- **What does it cost to enter the white pencil niche?**
- Listings span $1.34–$212.74; the average listing price is $14.40 (sweet spot $15–$100). The average incumbent carries 5,482 reviews — the moat a new listing must climb.
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