---
title: "White Oil Pastels — $28K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/white-oil-pastels"
last_updated: "2026-08-09T14:16:36.889Z"
locale: en
meta:
description: "Niche score 48/100 · $28K/yr market · 25K searches/yr · $11.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $28K/yr market · 25K searches/yr · $11.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "White Oil Pastels — $28K/yr Amazon US Niche (2026) - Flapen"
---
# **white oil pastels**
**Skip it**
A small market ($28K/yr) — this niche doesn't clear our bar today.
Market size 7Growth 13Conversion 86Competition 40Returns 96Price range 63Avg price 46Brand share 48Review moat 74Quality gap 68
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****557.8**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$6.17–$29.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****$11.57**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-24.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$28K**
$28K/yr · 25K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, white oil pastels is a $28K/yr Amazon United States market (25K searches/yr). The top 5 brands hold 76% of demand. Verdict: Skip it — 48/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white oil pastels market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$35K–$46K**
- units × avg price
- **Conversion rate**
- **9.7%**
- **Avg BSR**
- **#125**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **85%**
- **Out of stock**
- **4.3%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **—flat
**Sellers**
**18**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**15%**
- MEEDEN19% - Paul Rubens17% - Artecho16% - Geyoga15% - ForraFun10% - Mont Marte9% - Open — no brand owns it (7 brands, 15%)
## **Demand**
Weekly Amazon search volume, last 32 weeks — -24.6% search growth over the last 90 days.
1K750Holiday '25Nov '25Jan '26Feb '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/white-oil-pastels/trend)
## **Top white oil pastels search terms**
- **white oil pastels**17K/yr-20.1%10.3% conv. - **white oil pastel**5K/yr-23.0%10.6% conv. - **white oil pastels bulk**3K/yr-54.9%12.0% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/white-oil-pastels/search-terms)
## **Top white oil pastels products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$1K10%$3K15%$4K20%$6K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MEEDEN Soft White Oil Pastels: 6 Pcs Oil Pastels for Artists Beginners Adults - Smooth Oil Pastel Crayons for Art Supplies Painting Drawing Blending Layering Shading**MEEDEN**$6.97**4.8★641 rev](https://www.amazon.com/dp/B0F9PH868K) [2**Paul Rubens White Oil Pastels (8 Pack) - Ultra-Creamy & Blendable Bullet Tip for Precision - Premium Art Supplies for Drawing Sketching & Painting - Ideal for Artists Students & Beginners**Paul Rubens**$9.46**4.7★127 rev](https://www.amazon.com/dp/B0D91R1CVL) [3**Geyoga 36 Pcs White Oil Pastels Bulk for Artists Soft Oil Crayons Single Color Creamy Pastels for Art Painting Drawing Blending for Artist**Geyoga**$14.37**3.9★61 rev](https://www.amazon.com/dp/B0DHX43N4X) [4**Artecho Oil Pastels Set of 12 PCS 6 White and 6 Black Crayons for Art Painting Drawing Blending (10 x 70 mm)**Artecho**$8.14**4.7★5,604 rev](https://www.amazon.com/dp/B0CQ7L31SH) [5**ForraFun 48 Pcs White Soft Oil Pastels Bulk Artists Oil Crayons Single Color Hexagonal Creamy Pastel for Artists Beginners Painting Drawing Relaxing Blending**ForraFun**$14.71**3.5★2 rev](https://www.amazon.com/dp/B0G3NXDTQ9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ForraFun 144 Pcs White Oil Pastels Bulk Soft Oil Crayons Precision Bullet Tip Artists Pastel Crayons 2.8 x 0.4 Inch Single Color Creamy Pastels Blending Graffiti for Painting Drawing Sketching**ForraFun**$29.91**2 rev2mo ago](https://www.amazon.com/dp/B0GXKSGMHG) [**ForraFun 96 Pcs White Soft Oil Pastels Bulk Artists White Oil Crayons Single Color Hexagonal Creamy Pastel for Artists Beginners Painting Drawing Relaxing Blending Graffiti Gallery**ForraFun**$23.17**2 rev5mo ago](https://www.amazon.com/dp/B0GKMR1YVB) [**ForraFun 48 Pcs White Soft Oil Pastels Bulk Artists Oil Crayons Single Color Hexagonal Creamy Pastel for Artists Beginners Painting Drawing Relaxing Blending**ForraFun**$14.71**2 rev7mo ago](https://www.amazon.com/dp/B0G3NXDTQ9) [**Nezyo 48 Pcs White Oil Pastels Bulk Soft Oil Crayons Single Color Creamy Pastels Stick Refill Set Art Supplies for Artists Beginners Art Painting Drawing Blending Graffiti**Nezyo**$15.61**5 rev9mo ago](https://www.amazon.com/dp/B0FT3CXK8N) [**MEEDEN Soft White Oil Pastels: 6 Pcs Oil Pastels for Artists Beginners Adults - Smooth Oil Pastel Crayons for Art Supplies Painting Drawing Blending Layering Shading**MEEDEN**$6.97**641 rev1y ago](https://www.amazon.com/dp/B0F9PH868K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ForraFun 144 Pcs White Oil Pastels Bulk Soft Oil Crayons Precision Bullet Tip Artists Pastel Crayons 2.8 x 0.4 Inch Single Color Creamy Pastels Blending Graffiti for Painting Drawing Sketching**ForraFun**$29.91**4.5★**▲ 367%**](https://www.amazon.com/dp/B0GXKSGMHG) [**ForraFun 96 Pcs White Soft Oil Pastels Bulk Artists White Oil Crayons Single Color Hexagonal Creamy Pastel for Artists Beginners Painting Drawing Relaxing Blending Graffiti Gallery**ForraFun**$23.17**5.0★**▲ 363%**](https://www.amazon.com/dp/B0GKMR1YVB) [**ForraFun 48 Pcs White Soft Oil Pastels Bulk Artists Oil Crayons Single Color Hexagonal Creamy Pastel for Artists Beginners Painting Drawing Relaxing Blending**ForraFun**$14.71**3.5★**▲ 107%**](https://www.amazon.com/dp/B0G3NXDTQ9) [**Mont Marte Extra Soft Oil Pastels White Premium 6pc Assorted Natural Oil Pastel Colors Vibrant Buttery Versatile Art Pastels for Blending layering & Shading Coloring and Sketching**Mont Marte**$6.93**4.7★**▲ 68%**](https://www.amazon.com/dp/B0D2VXZ9BX) [**Paul Rubens White Oil Pastels (8 Pack) - Ultra-Creamy & Blendable Bullet Tip for Precision - Premium Art Supplies for Drawing Sketching & Painting - Ideal for Artists Students & Beginners**Paul Rubens**$9.46**4.7★**▲ 26%**](https://www.amazon.com/dp/B0D91R1CVL)
**~~View all trending →~~**
## **What buyers say about white oil pastels**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**36%
*“Nice and soft”*
**Color**19%
*“rich colour”*
**Quality-Overall**14%
*“Good quality for class”*
**Value For Money**7%
*“Good value for the cost”*
**Size-Overall**6%
*“The crayons are a good size”*
**Ease Of Use**6%
*“Easy to use”*
**Texture/Consistency-Overall**6%
*“Creamy texture, opaque white”*
### **What buyers complain about **
**Adhesion/Stickiness**20%
*“sticky”*
**Color**15%
*“Color wasnt as great other brands”*
**Paper Quality**10%
*“lift the previous color from the paper”*
**Paint Quality**10%
*“The paint doesn't flow properly”*
**Product Condition**10%
*“This item was used”*
**Soft Feel**10%
*“Too soft”*
**Strength**5%
*“Broke easy”*
**Drying Time**3%
*“Dos not dry”*
**Residue**3%
*“still leaving residue on finger”*
**Shape/Style**3%
*“they lost their shape pretty much immediately”*
### **Top return reasons **
**Size-Overall**16%
**Value For Money**13%
**Color**11%
**Hard Feel**9%
**Quality-Overall**8%
**Defective Material/Parts**8%
**Functionality-Overall**5%
**Advertised Vs Actual Product**5%
**Compatibility-Overall**4%
**Shape/Style**3%
## **Common questions**
- **Is white oil pastels profitable to sell on Amazon United States?**
- The niche generates $28K/yr across 20 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -24.6%. Flapen's verdict: Skip it (48/100).
- **How competitive is the white oil pastels niche?**
- 13 brands and 18 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in white oil pastels?**
- Top complaints mined from reviews: Adhesion/Stickiness, Color, Paper Quality. The return rate is 0.9%.
- **What does it cost to enter the white oil pastels niche?**
- Listings span $6.17–$29.91; the average listing price is $11.57 (sweet spot $15–$100). The average incumbent carries 558 reviews — the moat a new listing must climb.
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