---
title: "White Oil Paint — $488K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/white-oil-paint"
last_updated: "2026-08-09T07:10:04.699Z"
locale: en
meta:
description: "Niche score 50/100 · $488K/yr market. Brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $488K/yr market. Brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "White Oil Paint — $488K/yr Amazon US Niche (2026) - Flapen"
---
# **white oil paint**
**Worth a look**
Shows low returns (0.7%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Market size 59Growth 21Conversion 85Competition 51Returns 97Price range 51Avg price 95Brand share 12Review moat 42Quality gap 16
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$32.69**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****9.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$488K**
$488K/yr · 156K searches
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$6.01–$171.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,332.77**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-8.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, white oil paint is a $488K/yr Amazon United States market (156K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jul–Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white oil paint market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **$490K–$654K**
- units × avg price
- **Conversion rate**
- **9.6%**
- **Avg BSR**
- **#1,030**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **80 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**47**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 94%
**Open market**
**2%**
- Gamblin48% - Winsor & Newton26% - PHOENIX10% - U.S. Art Supply6% - MEEDEN5% - Mont Marte3% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -8.1% search growth over the last 90 days.
5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jul, Nov, Dec · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/white-oil-paint/trend)
## **Top white oil paint search terms**
- **gamblin oil paint**56K/yr-7.2%2.2% conv. - **white oil paint**34K/yr-3.6%14.4% conv. - **titanium white oil paint**27K/yr-19.9%16.7% conv. - **gamblin**15K/yr+18.4%0.6% conv. - **gamblin oil paint set**9K/yr-24.8%2.6% conv. - **oil paint white**6K/yr-10.1%12.0% conv. - **oil paint gamblin**4K/yr-6.3%2.7% conv. - **gamblin oil paints**3K/yr-11.5%4.6% conv. - **white oil paint large tube**3K/yr-17.4%16.9% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/white-oil-paint/search-terms)
## **Top white oil paint products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$24K10%$49K15%$73K20%$98K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Gamblin 1980 Oil Color Exclusive Set**Gamblin**$46.51**4.8★603 rev](https://www.amazon.com/dp/B00M4HVHK4) [2**Winsor & Newton Winton Oil Color 200ml (6.75-oz) Tube Titanium White**Winsor & Newton**$18.76**4.8★17,670 rev](https://www.amazon.com/dp/B0044JPSDW) [3**Gamblin Artist Oil Colors Introductory Set Multi 37 ml**Gamblin**$105.60**4.8★662 rev](https://www.amazon.com/dp/B00NMPKPG4) [4**Gamblin Artist Oil Color - Titanium White - 150 ml Tube**Gamblin**$24.77**4.8★745 rev](https://www.amazon.com/dp/B0006IKARO) [5**PHOENIX Titanium White Oil Paint - Single 170ml / 5.75 Fl oz. Large Tube - Oil Paint for Canvas Painting**PHOENIX**$10.16**4.7★235 rev](https://www.amazon.com/dp/B0DYTXRC43)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PHOENIX Titanium White Oil Paint - 200ml / 6.75 Fl oz. Single Large Tube - Artist Quality Oil Based Paint for Professionals**PHOENIX**$16.14**164 rev1y ago](https://www.amazon.com/dp/B0F1X85T3F) [**PHOENIX Titanium White Oil Paint - Single 170ml / 5.75 Fl oz. Large Tube - Oil Paint for Canvas Painting**PHOENIX**$10.16**235 rev1y ago](https://www.amazon.com/dp/B0DYTXRC43) [**MEEDEN Titanium White Oil Paint - Artist Grade 60ml/2oz Tube - Professional Art Paints for Canvas Painting**MEEDEN**$7.48**500 rev2y ago](https://www.amazon.com/dp/B0D1YCYJ3F) [**MEEDEN Titanium White Oil Paint - Artist Grade 170ml/5.7oz Tube - Professional Art Paints for Canvas Painting**MEEDEN**$12.10**500 rev2y ago](https://www.amazon.com/dp/B0D1YF48QJ) [**U.S. Art Supply Titanium White Oil Paint - 2 Extra-Large 100ml Tubes - High Opacity Strong Tinting Strength Oil Paints for Canvas Painting Wood & Media**U.S. Art Supply**$14.02**1,066 rev5y ago](https://www.amazon.com/dp/B08SWMZTPP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Winsor & Newton Winton Oil Color 37ml (1.25-oz) Tube Titanium White**Winsor & Newton**$6.01**4.8★**▲ 259%**](https://www.amazon.com/dp/B0009IOMIY) [**PHOENIX Titanium White Oil Paint - 200ml / 6.75 Fl oz. Single Large Tube - Artist Quality Oil Based Paint for Professionals**PHOENIX**$16.14**4.8★**▲ 191%**](https://www.amazon.com/dp/B0F1X85T3F) [**PHOENIX Titanium White Oil Paint - Single 170ml / 5.75 Fl oz. Large Tube - Oil Paint for Canvas Painting**PHOENIX**$10.16**4.7★**▲ 115%**](https://www.amazon.com/dp/B0DYTXRC43) [**Winsor & Newton Winton Oil Color Paint Set 20 x 12ml (0.4-oz) Tubes**Winsor & Newton**$34.39**4.8★**▲ 71%**](https://www.amazon.com/dp/B08NJZ4Z2F) [**Gamblin Artist Oil Color - Titanium White - 150 ml Tube**Gamblin**$24.77**4.8★**▲ 15%**](https://www.amazon.com/dp/B0006IKARO)
**~~View all trending →~~**
## **What buyers say about white oil paint**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**27%
*“Great price for quality”*
**Paint Quality**16%
*“Decent Paint”*
**Color**14%
*“Awesome colors”*
**Value For Money**12%
*“worth the price”*
**Thickness**3%
*“It is the thick consistency like Bob Ross though”*
**Engraving/Paint/Sublimation**3%
*“Mixes great with all paints”*
**Size-Overall**3%
*“But it's a nice size for the price”*
**Efficiency**3%
*“Works well”*
**Ease Of Use**2%
*“easy to use”*
**Coverage**2%
*“Great for opaque coverage”*
### **What buyers complain about **
**Paint Quality**18%
*“And thin paint”*
**Color**18%
*“whites look yellowish”*
**Size-Overall**17%
*“Too small”*
**Coverage**7%
*“Was hoping for more coverage”*
**Value For Money**7%
*“Just cheaper”*
**Soft Feel**7%
*“To soft”*
**Shape/Style**7%
*“not in pristine shape”*
**Quality-Overall**5%
*“As you well know they are not cheap”*
**Smell**3%
*“No scent”*
**Adhesion/Stickiness**2%
*“So upon first receiving this I noticed the screw top had some kind of glue ie”*
### **Top return reasons **
**Paint Quality**35%
**Color**14%
**Value For Money**14%
**Size-Overall**9%
**Advertised Vs Actual Product**9%
**Leak-Proof**6%
**Quality-Overall**3%
**Product Condition**2%
**Material Quality**2%
**Defective Material/Parts**1%
## **Common questions**
- **Is white oil paint profitable to sell on Amazon United States?**
- The niche generates $488K/yr across 26 tracked products. 90-day search growth is -8.1%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the white oil paint niche?**
- 7 brands and 47 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in white oil paint?**
- Top complaints mined from reviews: Paint Quality, Color, Size-Overall. The return rate is 0.7%.
- **When does demand for white oil paint peak?**
- Demand peaks in Jul–Nov–Dec; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the white oil paint niche?**
- Listings span $6.01–$171.28; the average listing price is $32.69 (sweet spot $15–$100). The average incumbent carries 2,333 reviews — the moat a new listing must climb.
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