---
title: "White Mask — $169K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/white-mask"
last_updated: "2026-08-09T08:50:13.240Z"
locale: en
meta:
description: "Niche score 54/100 · $169K/yr market · 468K searches/yr. A deep review moat (17,333 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $169K/yr market · 468K searches/yr. A deep review moat (17,333 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "White Mask — $169K/yr Amazon US Niche (2026) - Flapen"
---
# **white mask**
**Worth a look**
Shows low returns (0.8%), but a deep review moat (17,333 avg reviews) keeps it on the watch list.
Market size 35Growth 23Conversion 35Competition 73Returns 96Price range 71Avg price 56Brand share 87Review moat 18Quality gap 57
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****48%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$5.25–$39.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$12.77**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$169K**
$169K/yr · 468K searches
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-3.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****17,332.66**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, white mask is a $169K/yr Amazon United States market (468K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 54/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white mask market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **$192K–$255K**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#177**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **11.6%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**30 **▼falling
**Sellers**
**100**
**Top-5 brand share**
**48%**
Top 20: 92%
**Top-5 click share**
**41%**
Top 20: 85%
**Open market**
**47%**
- 3M14% - CALPALMY11% - COSWHO10% - WWDOLL7% - Liatunou6% - ROXUN6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.7% search growth over the last 90 days.
35K25KSpike '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 5.2×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/white-mask/trend)
## **Top white mask search terms**
- **white mask**148K/yr+0.4%2.2% conv. - **white face mask**43K/yr-10.9%2.7% conv. - **blank mask**36K/yr+4.2%1.2% conv. - **plastic mask**32K/yr-1.8%1.1% conv. - **paper mache mask**28K/yr-20.2%2.7% conv. - **plastic face mask**19K/yr-7.4%2.2% conv. - **blank masks**15K/yr-7.9%2.1% conv. - **paper mask**21K/yr-22.1%1.6% conv. - **white masks**13K/yr-12.4%4.5% conv. - **craft mask**9K/yr+1.1%1.5% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/white-mask/search-terms)
## **Top white mask products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$5K6%$10K9%$15K12%$20K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**3M 8210 Particulate Respirator N95 Pack of 20 Disposable Respirators NIOSH APPROVED Two-Strap Cup Style Design Lightweight with Cushioning Nose Foam**3M**$15.76**4.4★19,397 rev](https://www.amazon.com/dp/B008MCUZZS) [2**5&10 Packs DIY Cosplay Mask Blank White Plastic Full Face Mask Paintable Anime Craft Costume Mask (5)**COSWHO**$17.51**4.5★35 rev](https://www.amazon.com/dp/B0FLTZPLJ5) [3**CALPALMY 14 Pack Paper Mache Masks - 2 Sizes for Artistic Projects Theater Halloween Masquerade Parties Classroom Art**CALPALMY**$15.12**4.6★1,710 rev](https://www.amazon.com/dp/B09C7YJ37M) [4**WWDOLL KN95 Face Mask 25 Pack 5-Layers Breathable KN95 Masks White**WWDOLL**$14.92**4.5★83,936 rev](https://www.amazon.com/dp/B08JQMPGWN) [5**Liatunou 3 Pack Paper Mache Masks White DIY Full Face Masks Paintable Paper Mask for Halloween Masquerade Parties Mardi Gras Artistic Projects**Liatunou**$9.79**4.6★159 rev](https://www.amazon.com/dp/B0D9FCR8Q1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ROXUN Balaclava Cycling Face Mask Summer Cooling Ice Silk Mesh Moto Sun Protection Ski for Men Women White**ROXUN**$9.78**93 rev4mo ago](https://www.amazon.com/dp/B0GKF5X448) [**Disposable Face Masks White 100 PCS 3 Ply Safety Respirator Breathable Comfortable Protection for Home Office Outdoor**POQCCT**$9.99**40 rev9mo ago](https://www.amazon.com/dp/B0FSY2X4K2) [**NNPCBT White Disposable Face Masks 125 Pack 3-Ply Breathable Mask For Adults Great For Outdoors Home Office School**NNPCBT**$9.13**154,168 rev10mo ago](https://www.amazon.com/dp/B0FF336K4X) [**5&10 Packs DIY Cosplay Mask Blank White Plastic Full Face Mask Paintable Anime Craft Costume Mask (5)**COSWHO**$17.51**35 rev11mo ago](https://www.amazon.com/dp/B0FLTZPLJ5) [**ALVOGIMOR Blank White Paintable Paper Mache Mask DIY Full Face Masks for Artistic Projects Halloween Masquerade Parties Classroom Art (2)**ALVOGIMOR**$9.32**62 rev1y ago](https://www.amazon.com/dp/B0FDGTRVTM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ROXUN Balaclava Cycling Face Mask Summer Cooling Ice Silk Mesh Moto Sun Protection Ski for Men Women White**ROXUN**$9.78**4.5★**▲ 258%**](https://www.amazon.com/dp/B0GKF5X448) [**3M Paint Project Reusable Respirator 6211P1-DC OV/P95 Medium 1-Fcpc 1-pr of 6001 Ctdgs 2-pr 5P71 Fltrs 1-pr of 501 Rtnrs**3M**$33.39**4.6★**▲ 257%**](https://www.amazon.com/dp/B00004Z4EB) [**YESLIFE Off-White Balaclava Ski Mask for Men and Women Summer Face Mask for Motorcycle Helmets Dirt Bike Accessories Neck Gaiter Bandanas**YESLIFE**$6.83**4.4★**▲ 250%**](https://www.amazon.com/dp/B09ZTY5MSW) [**Achiou Ski Mask for Men Women Summer Balaclava Face Mask Shiesty Mask UV Protector Lightweight for Motorcycle Snowboard White**Achiou**$13.50**4.5★**▲ 247%**](https://www.amazon.com/dp/B0855LN9RC) [**Disposable Face Masks White 100 PCS 3 Ply Safety Respirator Breathable Comfortable Protection for Home Office Outdoor**POQCCT**$9.99**4.5★**▲ 189%**](https://www.amazon.com/dp/B0FSY2X4K2)
**~~View all trending →~~**
## **What buyers say about white mask**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Great Quality Masks”*
**Size-Overall**14%
*“Fits great”*
**Advertised Vs Actual Product**10%
*“As advertised”*
**Comfort-Overall**9%
*“It's comfortable”*
**Value For Money**7%
*“Good price”*
**Breathability**6%
*“It has great breathability”*
**Durability**3%
*“Very think to they hold up well”*
**Ease Of Use**3%
*“Easy to use”*
**Efficiency**2%
*“Masks worked great as you would expect”*
**Material Quality**2%
*“Great craft material”*
### **What buyers complain about **
**Size-Overall**17%
*“Terrible fit”*
**Quality-Overall**10%
*“Extreme decrease in quality”*
**Thickness**6%
*“Very thin material”*
**Comfort-Overall**6%
*“Very uncomfortable”*
**Smell**6%
*“This very last time the white mask has an odor”*
**Durability**5%
*“These will undoubtedly break”*
**Stretchability/Expandability/Elasticity**4%
*“Not super stretchy”*
**Strength**4%
*“very flimsy”*
**Thin**3%
*“the masks have gotten much thinner over time”*
**Breathability**2%
*“I need to return this because I cannot breathe through a smelly mask”*
### **Top return reasons **
**Size-Overall**50%
**Thin**9%
**Material Quality**7%
**Advertised Vs Actual Product**4%
**Quality-Overall**4%
**Value For Money**3%
**Color**2%
**Smell**2%
**Thickness**2%
**Neck Fit**2%
## **Common questions**
- **Is white mask profitable to sell on Amazon United States?**
- The niche generates $169K/yr across 38 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is -3.7%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the white mask niche?**
- 30 brands and 100 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 48% of demand.
- **What do buyers complain about in white mask?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 0.8%.
- **When does demand for white mask peak?**
- Demand peaks in Oct–Nov; the busiest month runs 5.2× the quietest.
- **What does it cost to enter the white mask niche?**
- Listings span $5.25–$39.37; the average listing price is $12.77 (sweet spot $15–$100). The average incumbent carries 17,333 reviews — the moat a new listing must climb.
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