---
title: "White Mask Halloween — $37K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/white-mask-halloween"
last_updated: "2026-08-09T12:57:22.170Z"
locale: en
meta:
description: "Niche score 47/100 · $37K/yr market · 153K searches/yr · $15.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $37K/yr market · 153K searches/yr · $15.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "White Mask Halloween — $37K/yr Amazon US Niche (2026) - Flapen"
---
# **white mask halloween**
**Skip it**
A small market ($37K/yr) — this niche doesn't clear our bar today.
Market size 9Growth 25Conversion 19Competition 43Returns 81Price range 68Avg price 76Brand share 72Review moat 68Quality gap 73
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$15.51**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****785.17**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$5.00–$36.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-0.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$37K**
$37K/yr · 153K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, white mask halloween is a $37K/yr Amazon United States market (153K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 47/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white mask halloween market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$47K–$62K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#224**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **7.8%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**23 **▼falling
**Sellers**
**56**
**Top-5 brand share**
**62%**
Top 20: 96%
**Top-5 click share**
**59%**
Top 20: 95%
**Open market**
**34%**
- COSWHO22% - CALPALMY13% - 3M12% - Creativity Street9% - Liatunou7% - Nicky Bigs Novelties4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.5% search growth over the last 90 days.
18K13KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 5.7×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/white-mask-halloween/trend)
## **Top white mask halloween search terms**
- **blank mask**36K/yr+4.2%1.1% conv. - **plastic mask**32K/yr-1.8%1.2% conv. - **plastic face mask**19K/yr-7.4%3.2% conv. - **theater mask**14K/yr+29.0%1.0% conv. - **blank face mask**10K/yr+4.4%1.5% conv. - **plastic masks**10K/yr-24.7%1.1% conv. - **plain mask**11K/yr+6.3%1.5% conv. - **plastic halloween mask**12K/yr+3.0%0.3% conv. - **face mask plastic**4K/yr-4.3%1.8% conv. - **plastic masks for face**4K/yr-41.3%2.4% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/white-mask-halloween/search-terms)
## **Top white mask halloween products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$7K30%$11K40%$15K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**5&10 Packs DIY Cosplay Mask Blank White Plastic Full Face Mask Paintable Anime Craft Costume Mask (5)**COSWHO**$17.51**4.5★35 rev](https://www.amazon.com/dp/B0FLTZPLJ5) [2**3M Paint Project Reusable Respirator 6211P1-DC OV/P95 Medium 1-Fcpc 1-pr of 6001 Ctdgs 2-pr 5P71 Fltrs 1-pr of 501 Rtnrs**3M**$33.39**4.6★2,436 rev](https://www.amazon.com/dp/B00004Z4EB) [3**CALPALMY 14 Pack Paper Mache Masks - 2 Sizes for Artistic Projects Theater Halloween Masquerade Parties Classroom Art**CALPALMY**$15.12**4.6★1,710 rev](https://www.amazon.com/dp/B09C7YJ37M) [4**Creativity Street Female Plastic Mask**Creativity Street**$10.29**4.0★886 rev](https://www.amazon.com/dp/B0044SB54O) [5**Liatunou 3 Pack Paper Mache Masks White DIY Full Face Masks Paintable Paper Mask for Halloween Masquerade Parties Mardi Gras Artistic Projects**Liatunou**$9.79**4.6★159 rev](https://www.amazon.com/dp/B0D9FCR8Q1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**400-Pack Disposable Face Mask Sheets DIY Transparent Plastic Facial Wrap for Enhanced Skincare & At-Home Spa Skincare Preservative DIY Clear Spa Facial Sheet Mask Thin Plastic Wrap Moisture Retention**Borsicge**$5.00**31 rev8mo ago](https://www.amazon.com/dp/B0FWZY61BC) [**VEVOX N95 Masks for Adults NIOSH Approved 10 Pack Valved Particulate Respirator with Comfort-Plus Seal Dust Masks for Construction Work Sanding Woodworking Mold Drywall & Pollen**VEVOX**$20.87**3,837 rev8mo ago](https://www.amazon.com/dp/B0FW74TJHP) [**5&10 Packs DIY Cosplay Mask Blank White Plastic Full Face Mask Paintable Anime Craft Costume Mask (5)**COSWHO**$17.51**35 rev11mo ago](https://www.amazon.com/dp/B0FLTZPLJ5) [**Seglorwy 4 Pcs Plastic Blank Paintable Full Face Masquerade Mask White Diy Mask for Halloween Masquerade Parties Artistic Projects (White2)**Seglorwy**$12.96**8 rev11mo ago](https://www.amazon.com/dp/B0FLDWW521) [**ALVOGIMOR Blank White Paintable Paper Mache Mask DIY Full Face Masks for Artistic Projects Halloween Masquerade Parties Classroom Art (2)**ALVOGIMOR**$9.32**62 rev1y ago](https://www.amazon.com/dp/B0FDGTRVTM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**VEVOX N95 Masks for Adults NIOSH Approved 10 Pack Valved Particulate Respirator with Comfort-Plus Seal Dust Masks for Construction Work Sanding Woodworking Mold Drywall & Pollen**VEVOX**$20.87**4.6★**▲ 298%**](https://www.amazon.com/dp/B0FW74TJHP) [**3M Paint Project Reusable Respirator 6211P1-DC OV/P95 Medium 1-Fcpc 1-pr of 6001 Ctdgs 2-pr 5P71 Fltrs 1-pr of 501 Rtnrs**3M**$33.39**4.6★**▲ 295%**](https://www.amazon.com/dp/B00004Z4EB) [**400-Pack Disposable Face Mask Sheets DIY Transparent Plastic Facial Wrap for Enhanced Skincare & At-Home Spa Skincare Preservative DIY Clear Spa Facial Sheet Mask Thin Plastic Wrap Moisture Retention**Borsicge**$5.00**4.5★**▲ 132%**](https://www.amazon.com/dp/B0FWZY61BC) [**5&10 Packs DIY Cosplay Mask Blank White Plastic Full Face Mask Paintable Anime Craft Costume Mask (5)**COSWHO**$17.51**4.5★**▲ 84%**](https://www.amazon.com/dp/B0FLTZPLJ5) [**Nicky Bigs Novelties Morph Adult Blank White Male Full Mask Plain Thick Plastic Masquerade Face Masks Cosplay Halloween Costume**Nicky Bigs Novelties**$11.36**4.3★**▲ 29%**](https://www.amazon.com/dp/B01J4LH07G)
**~~View all trending →~~**
## **What buyers say about white mask halloween**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Great Quality Masks”*
**Size-Overall**12%
*“Good fit”*
**Advertised Vs Actual Product**12%
*“They're just like the picture”*
**Comfort-Overall**11%
*“It's comfortable”*
**Value For Money**6%
*“Good value”*
**Durability**5%
*“Very think to they hold up well”*
**Ease Of Use**3%
*“Easy to use”*
**Efficiency**3%
*“Works great”*
**Breathability**3%
*“It has great breathability”*
**Engraving/Paint/Sublimation**2%
*“Really easy to add things to and paint”*
### **What buyers complain about **
**Size-Overall**22%
*“bigger than what I thought”*
**Strength**5%
*“very flimsy”*
**Comfort-Overall**4%
*“they were also uncomfortable”*
**Material Quality**4%
*“Plastic is thin”*
**Advertised Vs Actual Product**4%
*“Advertised as clear plastic. It is not clear”*
**Durability**4%
*“Broke before I even had it for a few weeks of use”*
**Filtration**3%
*“It did not come with a filter”*
**Thickness**3%
*“Plastic is thin”*
**Assembly/Installation**3%
*“You have to put the parts together”*
**Quality-Overall**2%
*“Trash”*
### **Top return reasons **
**Size-Overall**48%
**Advertised Vs Actual Product**8%
**Functionality-Overall**5%
**Material Quality**4%
**Thin**3%
**Comfort-Overall**3%
**Quality-Overall**3%
**Strength**3%
**Value For Money**2%
**Breathability**2%
## **Common questions**
- **Is white mask halloween profitable to sell on Amazon United States?**
- The niche generates $37K/yr across 24 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -0.5%. Flapen's verdict: Skip it (47/100).
- **How competitive is the white mask halloween niche?**
- 23 brands and 56 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in white mask halloween?**
- Top complaints mined from reviews: Size-Overall, Strength, Comfort-Overall. The return rate is 1.7%.
- **When does demand for white mask halloween peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 5.7× the quietest.
- **What does it cost to enter the white mask halloween niche?**
- Listings span $5.00–$36.59; the average listing price is $15.51 (sweet spot $15–$100). The average incumbent carries 785 reviews — the moat a new listing must climb.
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