---
title: "Trend — white gouache - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/white-gouache/trend"
last_updated: "2026-08-09T11:11:51.302Z"
locale: en
meta:
  description: "Niche score 50/100 · $654K/yr market. Brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $654K/yr market. Brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — white gouache - Flapen"
---

# **white gouache**

**Worth a look**

Shows low returns (0.8%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.

Market size 66Growth 26Conversion 77Competition 46Returns 96Price range 30Avg price 94Brand share 9Review moat 63Quality gap 16

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$47.79**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****7.6%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$654K**

$654K/yr · 180K searches

**Review moat**

**Good****994.72**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****57%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Okay****$6.20–$286.71**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+1.0%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand

## Trend