---
title: "White Gouache — $654K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/white-gouache"
last_updated: "2026-08-09T08:48:17.318Z"
locale: en
meta:
description: "Niche score 50/100 · $654K/yr market. Brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $654K/yr market. Brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "White Gouache — $654K/yr Amazon US Niche (2026) - Flapen"
---
# **white gouache**
**Worth a look**
Shows low returns (0.8%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Market size 66Growth 26Conversion 77Competition 46Returns 96Price range 30Avg price 94Brand share 9Review moat 63Quality gap 16
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$47.79**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****7.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$654K**
$654K/yr · 180K searches
**Review moat**
**Good****994.72**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$6.20–$286.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+1.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, white gouache is a $654K/yr Amazon United States market (180K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Oct. Verdict: Worth a look — 50/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white gouache market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **$597K–$717K**
- units × avg price
- **Conversion rate**
- **7.6%**
- **Avg BSR**
- **#1,489**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **48%**
- **Out of stock**
- **2.9%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **—flat
**Sellers**
**42**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 92%
**Open market**
**3%**
- Holbein68% - Winsor & Newton16% - HIMI7% - M. Graham & Co.3% - Turner Colour Works1% - DANIEL SMITH1% - Open — no brand owns it (3 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.0% search growth over the last 90 days.
8K6KPrime Day '24Spike '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/white-gouache/trend)
## **Top white gouache search terms**
- **holbein gouache**81K/yr+8.3%1.7% conv. - **white gouache**26K/yr-8.1%12.0% conv. - **white gouache paint**19K/yr-14.2%13.3% conv. - **holbein gouache set**11K/yr+32.4%2.3% conv. - **white gouache paint watercolor**7K/yr+6.4%14.9% conv. - **white gouache paint tube**9K/yr-21.9%16.2% conv. - **holbein artists gouache**5K/yr+10.8%2.3% conv. - **gouache paint white**7K/yr-18.9%14.3% conv. - **gouache white**5K/yr-4.3%10.9% conv. - **gouache holbein**4K/yr+1.8%1.4% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/white-gouache/search-terms)
## **Top white gouache products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$26K8%$52K12%$78K16%$105K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Holbein Artists Gouache 15 ml Tube - Permanent White**Holbein**$7.98**4.8★685 rev](https://www.amazon.com/dp/B004ZUES9U) [2**Holbein Artist Gouache Set G703 : 18 x 5ml tubes**Holbein**$72.67**4.8★433 rev](https://www.amazon.com/dp/B075YJBSM7) [3**Winsor & Newton Designers Gouache 14 ml (0.47oz) tube Permanent White**Winsor & Newton**$11.36**4.8★9,123 rev](https://www.amazon.com/dp/B004ZHS5ZQ) [4**5 primary colors set Holbein gouache gouache (japan import)**Holbein**$41.38**4.9★340 rev](https://www.amazon.com/dp/B001GQ37TI) [5**HIMI Gouache Refill Paints White Color(200 ml Bottles) Non Toxic Paint for Canvas and Paper Art Supplies for Professionals Students(White)**HIMI**$12.24**4.7★280 rev](https://www.amazon.com/dp/B0B92WSBT3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**DANIEL SMITH Extra Fine Gouache 15ml Tubes Titanium White 15 ml 0.50 fl oz**DANIEL SMITH**$13.72**34 rev2y ago](https://www.amazon.com/dp/B0BWTC312X) [**Gouache Paint White Color 100 ml Non-Toxic Gouache for Canvas and Paper Gouache Opaque Watercolor Painting Perfect Art Supplies for Artists Students and Kids**Henyiewl**$9.62**117 rev3y ago](https://www.amazon.com/dp/B09S2ZTDYS) [**Holbein Irodori Artist Gouache 4 Seasons (Spring Summer Autumn and Winter) Set of 12 15 milliliters Tubes with Palette Paper**Holbein**$286.71**26 rev3y ago](https://www.amazon.com/dp/B0BTL24YPB) [**HIMI Gouache Refill Paints White Color(200 ml Bottles) Non Toxic Paint for Canvas and Paper Art Supplies for Professionals Students(White)**HIMI**$12.24**280 rev3y ago](https://www.amazon.com/dp/B0B92WSBT3) [**Winsor & Newton Gouache Paint Set 10 Count 12ml (0.4-oz) Tubes**Winsor & Newton**$18.67**956 rev4y ago](https://www.amazon.com/dp/B09795272Q)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Holbein Artists Gouache Moss Green 15ml (A)**Holbein**$9.51**4.9★**▲ 71%**](https://www.amazon.com/dp/B005SBH9FK) [**Winsor & Newton Gouache Paint Set 10 Count 12ml (0.4-oz) Tubes**Winsor & Newton**$18.67**4.5★**▲ 65%**](https://www.amazon.com/dp/B09795272Q) [**Winsor & Newton Designers Gouache 37 ml (1.25oz) tube Permanent White**Winsor & Newton**$19.64**4.8★**▲ 51%**](https://www.amazon.com/dp/B000OL5KQE) [**Holbein Acryla Gouache Colors School Set Of 12**Holbein**$33.30**4.7★**▲ 38%**](https://www.amazon.com/dp/B01BDCUN14) [**5 primary colors set Holbein gouache gouache (japan import)**Holbein**$41.38**4.9★**▲ 30%**](https://www.amazon.com/dp/B001GQ37TI)
**~~View all trending →~~**
## **What buyers say about white gouache**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**27%
*“Vibrant Colors”*
**Quality-Overall**22%
*“Fine student quality”*
**Advertised Vs Actual Product**12%
*“As shown”*
**Paint Quality**12%
*“HIGHLY RECOMMEND DA VINCI -EXCELLENT PROFESSIONAL GRADE PAINT”*
**Value For Money**6%
*“The price was just right for me”*
**Size-Overall**2%
*“I like the big size”*
**Engraving/Paint/Sublimation**2%
*“Love these paints use these almost daily”*
**Creativity**2%
*“Artist loves it”*
**Gifting Purpose**2%
*“A Great Gift item”*
**Soft Feel**1%
*“Its bold, vibrant, and blends beautifully”*
### **What buyers complain about **
**Quality-Overall**19%
*“Poor performance as a professional name brand”*
**Value For Money**19%
*“The price is a little hefty”*
**Color**8%
*“I was disappointed at some important basic colors like Payne's gray”*
**Quick Drying**8%
*“I let some dry out”*
**Size-Overall**8%
*“rather than reading the size”*
**Paint Quality**7%
*“paint tubes not accurate color”*
**Creativity**3%
*“This makes it difficult for working folks to tap into the creative process”*
**Advertised Vs Actual Product**2%
*“Of course, the photo fooled me”*
### **Top return reasons **
**Paint Quality**26%
**Color**19%
**Size-Overall**18%
**Advertised Vs Actual Product**7%
**Value For Money**7%
**Product Condition**4%
**Leak-Proof**4%
**Quality-Overall**2%
**Moist/Dry**2%
**Thickness**2%
## **Common questions**
- **Is white gouache profitable to sell on Amazon United States?**
- The niche generates $654K/yr across 29 tracked products. 90-day search growth is +1.0%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the white gouache niche?**
- 9 brands and 42 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in white gouache?**
- Top complaints mined from reviews: Quality-Overall, Value For Money, Color. The return rate is 0.8%.
- **When does demand for white gouache peak?**
- Demand peaks in Oct; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the white gouache niche?**
- Listings span $6.20–$286.71; the average listing price is $47.79 (sweet spot $15–$100). The average incumbent carries 995 reviews — the moat a new listing must climb.
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