---
title: "White Felt — $259K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/white-felt"
last_updated: "2026-08-10T15:33:56.102Z"
locale: en
meta:
description: "Niche score 43/100 · $259K/yr market · 260K searches/yr · $8.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $259K/yr market · 260K searches/yr · $8.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "White Felt — $259K/yr Amazon US Niche (2026) - Flapen"
---
# **white felt**
**Skip it**
Soft demand (-12.8% this quarter) — this niche doesn't clear our bar today.
Market size 48Growth 19Conversion 95Competition 33Returns 45Price range 20Avg price 23Brand share 39Review moat 83Quality gap 40
**Conversion**
**Incredible****12.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****341.11**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$259K**
$259K/yr · 260K searches
**Returns**
**Okay****3.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Bad****$8.29**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$3.95–$17.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-12.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, white felt is a $259K/yr Amazon United States market (260K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white felt market data**
- **Units sold / yr**
- **30K–40K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$249K–$332K**
- units × avg price
- **Conversion rate**
- **12.0%**
- **Avg BSR**
- **#409**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **198 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**14**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**14%**
- HaoFeiJH42% - XSEINO14% - FANOMMI12% - Jtnohx10% - HARSKIYER4% - Ice Fabrics4% - Open — no brand owns it (6 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.8% search growth over the last 90 days.
13K8KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/white-felt/trend)
## **Top white felt search terms**
- **white felt**145K/yr-13.6%10.1% conv. - **white felt sheets**45K/yr-4.0%9.9% conv. - **felt white**18K/yr-8.6%5.0% conv. - **white felt fabric**26K/yr-25.2%7.7% conv. - **felt sheets white**8K/yr+2.5%7.4% conv. - **white felt roll**8K/yr-39.8%3.9% conv. - **white felt by the yard**3K/yr-20.6%5.8% conv. - **white felt sheet**3K/yr-17.3%11.4% conv. - **white felt sheets for crafts**3K/yr-39.5%9.0% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/white-felt/search-terms)
## **Top white felt products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$26K20%$52K30%$78K40%$104K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HaoFeiJH White Felt Sheets - 6PCS Soft Felt Squares (8x12 A4) 1.5mm Thick Ideal for Sewing Patchwork Decoration Embroidering DIY Craft**HaoFeiJH**$4.96**4.7★1,003 rev](https://www.amazon.com/dp/B0CNS1XH61) [2**Jtnohx Felt for Crafts 16 Pcs Felt Fabric 711.3 Stiff Felt Sheets Craft Felt Square for Sewing (White)**Jtnohx**$5.93**4.6★617 rev](https://www.amazon.com/dp/B0CNW78B4Y) [3**White Felt Fabric 36 X 36(1 Square Yard) 1.6mm Thick Soft and Durable Flexible Craft Felt by The Yard for Sewing DIY Art Craft Project Decorations**FANOMMI**$8.83**4.4★976 rev](https://www.amazon.com/dp/B0CPJ3B19P) [4**XSEINO Ice White Large Felt Fabric 72 X 36 (2 Square Yards) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts White Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts**XSEINO**$12.89**4.6★203 rev](https://www.amazon.com/dp/B0FX2Q98FY) [5**XSEINO Ice White Large Felt Fabric 36 X 36 (1 Square Yard) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts White Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts**XSEINO**$8.87**4.4★102 rev](https://www.amazon.com/dp/B0GBWCMXH2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Soft White Felt Fabric Sheets for Crafts 8 x 12 Inch Felt Squares 20 Pcs 1.6mm Thick Nonwoven Fabric for DIY Projects Sewing Patchwork and Decoration**FANOMMI**$9.56**14 rev4mo ago](https://www.amazon.com/dp/B0GQ9JH5PS) [**HARSKIYER White Felt Fabric Sheets 12 Pcs 7 x 11 Inch Stiff Felt Squares for Sewing Crafts DIY Projects Patchwork Embroidery (1mm Thick)**HARSKIYER**$4.97**10 rev5mo ago](https://www.amazon.com/dp/B0GKP1W6P5) [**Biaungdo 6 Pcs Felt Fabric Sheets White Square Felt Sheets 8 x 12 Inch Wide 1mm Thick Felts Sheet Soft Acrylic Craft Felts Liners for DIY Sewing Arts Crafts Drawer Jewelry Box**Biaungdo**$3.97**10 rev5mo ago](https://www.amazon.com/dp/B0GJ3BB7GW) [**XSEINO Ice White Large Felt Fabric 36 X 36 (1 Square Yard) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts White Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts**XSEINO**$8.87**102 rev6mo ago](https://www.amazon.com/dp/B0GBWCMXH2) [**JOSNAAN 8x12 White Felt Fabric Sheets - 3PCS Felt Squares -1 Colors Soft Felt Squares 1.5mm Thick for Sewing Patchwork Decoration Embroidering Book DIY Craft**JOSNAAN**$3.95**13 rev7mo ago](https://www.amazon.com/dp/B0G8J86KM5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Soft White Felt Fabric Sheets for Crafts 8 x 12 Inch Felt Squares 20 Pcs 1.6mm Thick Nonwoven Fabric for DIY Projects Sewing Patchwork and Decoration**FANOMMI**$9.56**4.3★**▲ 425%**](https://www.amazon.com/dp/B0GQ9JH5PS) [**HARSKIYER White Felt Fabric Sheets 12 Pcs 7 x 11 Inch Stiff Felt Squares for Sewing Crafts DIY Projects Patchwork Embroidery (1mm Thick)**HARSKIYER**$4.97**4.4★**▲ 359%**](https://www.amazon.com/dp/B0GKP1W6P5) [**XSEINO Ice White Large Felt Fabric 36 X 36 (1 Square Yard) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts White Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts**XSEINO**$8.87**4.4★**▲ 327%**](https://www.amazon.com/dp/B0GBWCMXH2) [**Biaungdo 6 Pcs Felt Fabric Sheets White Square Felt Sheets 8 x 12 Inch Wide 1mm Thick Felts Sheet Soft Acrylic Craft Felts Liners for DIY Sewing Arts Crafts Drawer Jewelry Box**Biaungdo**$3.97**3.8★**▲ 308%**](https://www.amazon.com/dp/B0GJ3BB7GW) [**JOSNAAN 8x12 White Felt Fabric Sheets - 3PCS Felt Squares -1 Colors Soft Felt Squares 1.5mm Thick for Sewing Patchwork Decoration Embroidering Book DIY Craft**JOSNAAN**$3.95**4.5★**▲ 278%**](https://www.amazon.com/dp/B0G8J86KM5)
**~~View all trending →~~**
## **What buyers say about white felt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“Good quality”*
**Value For Money**13%
*“Good value”*
**Soft Feel**12%
*“Soft and easy to handle”*
**Thickness**12%
*“Its thick enough to handle stitching without tearing”*
**Material Quality**8%
*“This is really good felt”*
**Color**7%
*“Color and size will work great”*
**Strength**5%
*“It was firm not flimsy”*
**Advertised Vs Actual Product**4%
*“As described good quality”*
**Upholstery/Fabric Quality**3%
*“Nice fabric felt”*
**Efficiency**3%
*“Worked well Gor my task”*
### **What buyers complain about **
**Color**32%
*“off color”*
**Thickness**14%
*“It is thicker than other felt”*
**Thin**7%
*“Thin”*
**Material Quality**5%
*“It's definitely stiffer than fabric-grade felt”*
**Stretchability/Expandability/Elasticity**3%
*“it was not stretchy or soft >:(”*
**Soft Feel**3%
*“It's okay it was a little bit too soft”*
**Hard Feel**3%
*“Its kind of hard”*
**Quality-Overall**2%
*“Poor quality”*
**Value For Money**2%
*“It's a little more expensive than the same size of sheets. 83 cents here vs. 69 cents at the store.”*
**Stain Resistance**2%
*“However, one of the sheets came with stains on it”*
### **Top return reasons **
**Material Quality**23%
**Color**20%
**Thin**10%
**Size-Overall**10%
**Value For Money**8%
**Display Colors**7%
**Advertised Vs Actual Product**5%
**Thickness**3%
**Quality-Overall**3%
**Strength**2%
## **Common questions**
- **Is white felt profitable to sell on Amazon United States?**
- The niche generates $259K/yr across 18 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -12.8%. Flapen's verdict: Skip it (43/100).
- **How competitive is the white felt niche?**
- 12 brands and 14 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in white felt?**
- Top complaints mined from reviews: Color, Thickness, Thin. The return rate is 3.4%.
- **When does demand for white felt peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the white felt niche?**
- Listings span $3.95–$17.74; the average listing price is $8.29 (sweet spot $15–$100). The average incumbent carries 341 reviews — the moat a new listing must climb.
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