---
title: "White Feathers — $164K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/white-feathers"
last_updated: "2026-08-09T08:28:18.454Z"
locale: en
meta:
description: "Niche score 45/100 · $164K/yr market · 253K searches/yr · $9.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $164K/yr market · 253K searches/yr · $9.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "White Feathers — $164K/yr Amazon US Niche (2026) - Flapen"
---
# **white feathers**
**Skip it**
Soft demand (-12.6% this quarter) — this niche doesn't clear our bar today.
Market size 34Growth 19Conversion 75Competition 51Returns 25Price range 62Avg price 27Brand share 59Review moat 57Quality gap 67
**Conversion**
**Good****7.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$4.83–$31.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****1,219.8**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$164K**
$164K/yr · 253K searches
**Avg price**
**Okay****$9.26**
avg listing price — sweet spot $15–$100
**Returns**
**Bad****5.1%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-12.6%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, white feathers is a $164K/yr Amazon United States market (253K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 45/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white feathers market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$232K–$278K**
- units × avg price
- **Conversion rate**
- **7.0%**
- **Avg BSR**
- **#34**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **198 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**70%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 95%
**Open market**
**23%**
- THARAHT20% - Soarer19% - FeelfunFeather14% - Lamar Feather8% - whitefeather8% - Ballinger7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.6% search growth over the last 90 days.
15K10KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 5.0×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/white-feathers/trend)
## **Top white feathers search terms**
- **white feathers**143K/yr-9.9%7.7% conv. - **white feathers for crafting**28K/yr-19.8%8.8% conv. - **white feather**23K/yr-11.5%3.9% conv. - **large white feathers**8K/yr-19.6%4.1% conv. - **feathers white**8K/yr-17.4%7.0% conv. - **white feathers bulk**8K/yr-21.0%8.2% conv. - **plumas blancas**6K/yr-15.6%3.8% conv. - **long white feathers**5K/yr+2.8%2.4% conv. - **swan feathers**4K/yr-2.3%2.9% conv. - **white craft feathers**6K/yr-30.0%15.9% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/white-feathers/search-terms)
## **Top white feathers products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$8K10%$16K15%$25K20%$33K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Soarer 300pcs White Feathers for Crafts - 3-5inch Feathers Bulk for Wedding Home Party Dream Catcher Supplies and DIY Crafts(White)**Soarer**$6.68**4.5★2,597 rev](https://www.amazon.com/dp/B0BXJ7SDXM) [2**FeelfunFeather White Feather Boa - 45g 2 Yards Turkey Boas Feathers for Party Bulk Wedding Concert Carnival Halloween Christmas Costume Decoration**FeelfunFeather**$7.06**3.8★709 rev](https://www.amazon.com/dp/B0C9TGZ1LH) [3**THARAHT 120pcs White Goose Feathers Natural Bulk 6-8 inch 15-20cm for Crafts DIY Cosplay Wedding Party Halloween Decoration Goose Nagoire Feathers**THARAHT**$6.81**4.5★1,288 rev](https://www.amazon.com/dp/B0BFF4T7MS) [4**Lamar 300Pcs 2-3 White Feathers Bulk for Crafting Dream Catcher Accessories Art Projects DIY Crafting Handi Crafts Party Decoration (White)**Lamar Feather**$5.34**4.6★539 rev](https://www.amazon.com/dp/B0D95DQ54R) [5**800Pcs White Craft Rooster Feathers 3-5 inch Bulk Feathers for Crafting Kindergarten DIY Crafts Wedding Family Party Decorations Dream Catcher Supplies Natural Feathers**Rasoisof**$8.61**4.6★472 rev](https://www.amazon.com/dp/B0CS9NG3V5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**whitefeather Craft Feathers Bulk Pack - 300PCS Assorted Colorful Feathers for Crafting Hat Decorating Carnival DIY Projects (4-6 Inch Small Feathers Synthetic Craft Materials) (White)**whitefeather**$6.20**19 rev4mo ago](https://www.amazon.com/dp/B0GS1BZ8D6) [**THARAHT Craft Rooster Feathers 300pcs 3-5inch for Kindergarten DIY Crafts Wedding Home Party Dream Catcher Supplies Decorations Feathers White**THARAHT**$4.97**143 rev8mo ago](https://www.amazon.com/dp/B0FX72D2RR) [**THARAHT 120pcs Natural Feathers Small 4 Styles Bulk for DIY Crafts Hat Wedding Home Party Decoration Feathers**THARAHT**$4.89**893 rev1y ago](https://www.amazon.com/dp/B0FGXPG4RL) [**FeelfunFeather 300 pcs White Craft Feathers - 10 Style Mixed Decorative Natual Small Feather for DIY Crafts Clothing Jewelry Hair Wedding Party Decor**FeelfunFeather**$9.06**659 rev1y ago](https://www.amazon.com/dp/B0F3C48F8N) [**Feathers for Crafting 240pcs 5-7inch White Craft Rooster Feathers Saddle Hackle Feather Bulk Feathers for Wedding Home Party Dream Catcher Supplies and DIY Crafts**whitefeather**$7.89**298 rev1y ago](https://www.amazon.com/dp/B0DLG6WT8Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**whitefeather Craft Feathers Bulk Pack - 300PCS Assorted Colorful Feathers for Crafting Hat Decorating Carnival DIY Projects (4-6 Inch Small Feathers Synthetic Craft Materials) (White)**whitefeather**$6.20**3.9★**▲ 435%**](https://www.amazon.com/dp/B0GS1BZ8D6) [**iHUFeather Chandelle Turkey Feather Boa 1.64 Yards 30g for DIY Craft Party Wedding Halloween Costume Decoration White Feather Boa (2pcs)**iHUFeather**$9.42**3.6★**▲ 381%**](https://www.amazon.com/dp/B0DD2WB6YM) [**FeelfunFeather White Feather Boa - 45g 2 Yards Turkey Boas Feathers for Party Bulk Wedding Concert Carnival Halloween Christmas Costume Decoration**FeelfunFeather**$7.06**3.8★**▲ 269%**](https://www.amazon.com/dp/B0C9TGZ1LH) [**THARAHT Craft Rooster Feathers 300pcs 3-5inch for Kindergarten DIY Crafts Wedding Home Party Dream Catcher Supplies Decorations Feathers White**THARAHT**$4.97**4.4★**▲ 151%**](https://www.amazon.com/dp/B0FX72D2RR) [**2 Yards 80g Turkey Chandelle Feather Boa for DIY Craft Party Dancing Dress Up Halloween Decoration-White**Happy Feather**$14.76**3.9★**▲ 142%**](https://www.amazon.com/dp/B086W4PZBZ)
**~~View all trending →~~**
## **What buyers say about white feathers**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**31%
*“Good quality and easy to work with”*
**Color**12%
*“Nice color”*
**Design-Overall**10%
*“Looks elegant”*
**Value For Money**8%
*“Great deal”*
**Size-Overall**5%
*“Generously sized, great for flowers and crafts”*
**Soft Feel**5%
*“On the upside, these are soft and fluffy”*
**Advertised Vs Actual Product**4%
*“Better than I expected”*
**Strength**3%
*“sturdy”*
**Ease Of Cleaning**3%
*“They are nice and clean”*
**Texture/Consistency-Overall**3%
*“Overall pretty and good texture”*
### **What buyers complain about **
**Size-Overall**53%
*“My advice - order a longer size than you want”*
**Quality-Overall**8%
*“Cheap looking and the feathers doesn't stand up”*
**Color**8%
*“The color variety of what i received wasn't good”*
**Advertised Vs Actual Product**6%
*“not necessarily reflective of the description”*
**Defective Material/Parts**4%
*“most pieces are broken”*
**Smell**4%
*“The package also smelled heavily of tobacco”*
**Strength**2%
*“Very small and fragile,”*
**Thickness**2%
*“extremely sparse”*
**Weight Light**2%
*“they are very light”*
### **Top return reasons **
**Size-Overall**60%
**Advertised Vs Actual Product**12%
**Color**6%
**Quality-Overall**5%
**Value For Money**4%
**Thin**2%
**Strength**1%
**Functionality-Overall**1%
**Defective Material/Parts**1%
**Length**1%
## **Common questions**
- **Is white feathers profitable to sell on Amazon United States?**
- The niche generates $164K/yr across 25 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -12.6%. Flapen's verdict: Skip it (45/100).
- **How competitive is the white feathers niche?**
- 15 brands and 17 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in white feathers?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 5.1% — above our launch gate.
- **When does demand for white feathers peak?**
- Demand peaks in Oct–Nov; the busiest month runs 5.0× the quietest.
- **What does it cost to enter the white feathers niche?**
- Listings span $4.83–$31.36; the average listing price is $9.26 (sweet spot $15–$100). The average incumbent carries 1,220 reviews — the moat a new listing must climb.
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