---
title: "White Fabric — $167K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/white-fabric"
last_updated: "2026-08-09T07:04:30.122Z"
locale: en
meta:
description: "Niche score 48/100 · $167K/yr market · 329K searches/yr · $10.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $167K/yr market · 329K searches/yr · $10.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "White Fabric — $167K/yr Amazon US Niche (2026) - Flapen"
---
# **white fabric**
**Skip it**
Soft demand (-4.7% this quarter) — this niche doesn't clear our bar today.
Market size 35Growth 23Conversion 55Competition 67Returns 26Price range 59Avg price 41Brand share 87Review moat 67Quality gap 43
**Brand share**
**Great****48%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****802.31**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$5.27–$29.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$10.95**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$167K**
$167K/yr · 329K searches
**Returns**
**Okay****4.9%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-4.7%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, white fabric is a $167K/yr Amazon United States market (329K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Oct. Verdict: Skip it — 48/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white fabric market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **$164K–$219K**
- units × avg price
- **Conversion rate**
- **4.6%**
- **Avg BSR**
- **#477**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **2.4%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**30 **▼falling
**Sellers**
**36**
**Top-5 brand share**
**48%**
Top 20: 91%
**Top-5 click share**
**45%**
Top 20: 84%
**Open market**
**45%**
- UBCGOTT14% - KKJIAF11% - Homiest9% - WAFASSZD8% - FFPDYBEST8% - PEASUG7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.7% search growth over the last 90 days.
9K7KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/white-fabric/trend)
## **Top white fabric search terms**
- **white fabric**157K/yr-3.5%2.8% conv. - **white cloth**46K/yr-0.1%2.8% conv. - **white cotton fabric**42K/yr-9.3%5.3% conv. - **white cotton fabric by the yard**22K/yr+5.0%5.7% conv. - **white fabric by the yard**18K/yr-14.2%2.6% conv. - **tela blanca**9K/yr+3.6%1.6% conv. - **fabric white**7K/yr+0.8%1.7% conv. - **white quilting fabric**5K/yr-5.2%2.6% conv. - **white cotton cloth**4K/yr+17.7%3.8% conv. - **white material**5K/yr-7.2%2.5% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/white-fabric/search-terms)
## **Top white fabric products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$7K8%$13K12%$20K16%$27K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**UBCGOTT 100% Cotton Muslin Fabric 60 Inch X 1 Yard Bleached Muslin Linen Fabric by The Yard Draping Fabrics Suitable for Sewing Embroidery Crafts Material Garments (White)**UBCGOTT**$6.91**4.6★79 rev](https://www.amazon.com/dp/B0F191TFQH) [2**KKJIAF 2 Yard Ivory White Cotton Fabric 61 Inch Wide Soft & Breathable Cotton Broadcloth Fabric for Sewing Clothes Apparel Costume Craft**KKJIAF**$8.99**4.1★126 rev](https://www.amazon.com/dp/B0FNRG13GP) [3**FFPDYBEST White Cotton Fabric Natural 100% Cotton Poplin Fabric by The Yard 59 Inches Wide Lining Fabric for Sewing Apparel Cloth Soft Embroidery Quilting 1 Yard**FFPDYBEST**$8.60**4.3★598 rev](https://www.amazon.com/dp/B0DPH5BSY7) [4**PEASUG 100% Cotton Muslin Fabric 59 inch x 2 Yards Bleached Muslin Fabric by The Yard Medium Weight Draping Fabrics Suitable for Sewing Embroidery Garments Crafts Material-White**PEASUG**$10.65**4.5★668 rev](https://www.amazon.com/dp/B0F99LJVY7) [5**2 Yard White Cotton Fabric Natural Cotton Poplin Fabric by The Yard 59 Inches Wide 100% Cotton Fabric Soft Embroidery Muslin Quilting Material for Sewing Material Apparel Cloth**WAFASSZD**$16.61**4.6★1,437 rev](https://www.amazon.com/dp/B08BY4XLDY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cotton Polyester Fabric by The Yard - 60 Wide Broadcloth Fabric Soft Breathable Material - for Lining&Clothes Sewing (White 1 Yard)**Kawsird**$6.96**68 rev5mo ago](https://www.amazon.com/dp/B0GHZL6R31) [**Homiest Pure Cotton Fabric by The Yard 1 Yard x 60 Inch White Cotton Broadcloth Fabric Soft & Breathable Suitable for Quilting Backing Lining Embroidery Sewing Apparel Cloth Craft**Homiest**$6.52**75 rev5mo ago](https://www.amazon.com/dp/B0GJ5KGNCH) [**Q&J Fabric Co. 100% Cotton Fabric by The Yard 60 Wide x 2 Yards Natural Muslin Fabric Nearly Medium Weight Material for DIY Sewing Apparel Cloth Quilting Soft Embroidery Cloth Garments (White)**Q&J FABRIC CO.**$12.33**50 rev6mo ago](https://www.amazon.com/dp/B0G3TS9SF6) [**White Cotton Fabric 1 Yard 100% Natural Cotton Poplin Fabric by The Yard 59 Inches Wide Lining Fabric for Sewing Apparel Cloth Hard-Wearing & High-Density Embroidery Quilting Sewing Material**Eontrae**$8.70**40 rev7mo ago](https://www.amazon.com/dp/B0G592WGM2) [**KUUP 100% Cotton Muslin Fabric 63 Wide 1/2/3/5 Yards Natural Unbleached Muslin Fabric by Yard Light Weight Soft Breathable Cotton Fabric for Sewing Embroidery Garments Crafts Binding**KUUP-ZHIZAO**$9.41**10 rev8mo ago](https://www.amazon.com/dp/B0FYDSVYFR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KUUP 100% Cotton Muslin Fabric 63 Wide 1/2/3/5 Yards Natural Unbleached Muslin Fabric by Yard Light Weight Soft Breathable Cotton Fabric for Sewing Embroidery Garments Crafts Binding**KUUP-ZHIZAO**$9.41**4.0★**▲ 316%**](https://www.amazon.com/dp/B0FYDSVYFR) [**White Cotton Fabric 1 Yard 100% Natural Cotton Poplin Fabric by The Yard 59 Inches Wide Lining Fabric for Sewing Apparel Cloth Hard-Wearing & High-Density Embroidery Quilting Sewing Material**Eontrae**$8.70**4.1★**▲ 308%**](https://www.amazon.com/dp/B0G592WGM2) [**JOSNAAN 59 Wide White Fabric by The Yard Premium Cotton Blend Cloth Lightweight Durable Wrinkle-Resistant for Cloth Decor and DIY (White 1 Yard)**JOSNAAN**$6.91**4.3★**▲ 246%**](https://www.amazon.com/dp/B0FS74KGQW) [**Homiest Pure Cotton Fabric by The Yard 1 Yard x 60 Inch White Cotton Broadcloth Fabric Soft & Breathable Suitable for Quilting Backing Lining Embroidery Sewing Apparel Cloth Craft**Homiest**$6.52**4.2★**▲ 240%**](https://www.amazon.com/dp/B0GJ5KGNCH) [**Q&J Fabric Co. 100% Cotton Fabric by The Yard 60 Wide x 2 Yards Natural Muslin Fabric Nearly Medium Weight Material for DIY Sewing Apparel Cloth Quilting Soft Embroidery Cloth Garments (White)**Q&J FABRIC CO.**$12.33**4.5★**▲ 218%**](https://www.amazon.com/dp/B0G3TS9SF6)
**~~View all trending →~~**
## **What buyers say about white fabric**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Upholstery/Fabric Quality**17%
*“Beautiful fabric”*
**Quality-Overall**15%
*“has a nice breathable quality to it”*
**Material Quality**13%
*“Light material”*
**Advertised Vs Actual Product**8%
*“As advertised”*
**Soft Feel**7%
*“It is soft”*
**Value For Money**6%
*“Worth the purchase”*
**Color**5%
*“The color”*
**Size-Overall**4%
*“Perfect fit”*
**Weight Light**2%
*“Not too heavy and not thin”*
**Ease Of Use**2%
*“Easy to use”*
### **What buyers complain about **
**Quality-Overall**15%
*“Cheap disappointment”*
**Material Quality**14%
*“Cheap material”*
**Thickness**10%
*“Definitely NOT THICK”*
**Thin**9%
*“Very thin”*
**Advertised Vs Actual Product**7%
*“doesn't look like the picture. which is white”*
**Color**7%
*“the color was WAY OFF”*
**Stain Resistance**3%
*“I didn't need it for anything terribly important because it was covered in random black stains”*
**Stitch/Finish/Polish**2%
*“not hem stitched”*
**Upholstery/Fabric Quality**2%
*“This is the cheapest quality fabric Ive ever seen”*
**Measurement/Reading Accuracy**2%
*“Doesn't measure up”*
### **Top return reasons **
**Material Quality**25%
**Size-Overall**22%
**Color**15%
**Thin**10%
**Value For Money**7%
**Advertised Vs Actual Product**5%
**Quality-Overall**4%
**Display Colors**2%
**Thickness**1%
**Stain Resistance**1%
## **Common questions**
- **Is white fabric profitable to sell on Amazon United States?**
- The niche generates $167K/yr across 35 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is -4.7%. Flapen's verdict: Skip it (48/100).
- **How competitive is the white fabric niche?**
- 30 brands and 36 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 48% of demand.
- **What do buyers complain about in white fabric?**
- Top complaints mined from reviews: Quality-Overall, Material Quality, Thickness. The return rate is 4.9%.
- **When does demand for white fabric peak?**
- Demand peaks in Oct; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the white fabric niche?**
- Listings span $5.27–$29.14; the average listing price is $10.95 (sweet spot $15–$100). The average incumbent carries 802 reviews — the moat a new listing must climb.
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