---
title: "White Crayons — $113K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/white-crayons"
last_updated: "2026-08-09T07:41:27.726Z"
locale: en
meta:
description: "Niche score 45/100 · $113K/yr market · 94K searches/yr · $10.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $113K/yr market · 94K searches/yr · $10.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "White Crayons — $113K/yr Amazon US Niche (2026) - Flapen"
---
# **white crayons**
**Skip it**
A concentrated shelf (top 5 take 76% of clicks) — this niche doesn't clear our bar today.
Market size 27Growth 22Conversion 91Competition 20Returns 93Price range 44Avg price 41Brand share 26Review moat 74Quality gap 60
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****543.92**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$4.03–$23.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$10.96**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$113K**
$113K/yr · 94K searches
**Brand share**
**Okay****90%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-6.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, white crayons is a $113K/yr Amazon United States market (94K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Oct. Verdict: Skip it — 45/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white crayons market data**
- **Units sold / yr**
- **13K–15K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$137K–$164K**
- units × avg price
- **Conversion rate**
- **11.0%**
- **Avg BSR**
- **#479**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **141 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▲rising
**Sellers**
**46**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**7%**
- Crayola45% - KOKUYO19% - Craytastic!11% - Lucky Art Crayonology11% - Grumbacher3% - Johnson3% - Open — no brand owns it (3 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — -6.2% search growth over the last 90 days.
2K1KSpike '24Spike '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/white-crayons/trend)
## **Top white crayons search terms**
- **white crayons**33K/yr-8.7%17.0% conv. - **wax crayons**17K/yr-2.5%0.9% conv. - **clear crayons**15K/yr+26.8%2.2% conv. - **white crayon**8K/yr-21.7%11.8% conv. - **white crayons only**9K/yr-28.5%16.3% conv. - **wax crayon**4K/yr-21.5%1.5% conv. - **clear crayon**3K/yr+7.5%2.8% conv. - **white crayons bulk**2K/yr+0.9%13.0% conv. - **wax crayons for kids**2K/yr+34.7%1.0% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/white-crayons/search-terms)
## **Top white crayons products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$17K30%$34K45%$51K60%$68K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Crayola Crayons White Single Color Crayon Refill 12 Count Bulk Crayons School Supplies**Crayola**$5.38**4.7★2,575 rev](https://www.amazon.com/dp/B0044S904Q) [2**KOKUYO KE-AC26 Transparent Crayons 5 Colors**KOKUYO**$13.50**4.3★344 rev](https://www.amazon.com/dp/B0721JVVJ2) [3**Lucky Art White Crayons Bulk - 80 Count Regular Size Single Color Crayon Refill Non-Toxic Art Supplies for Teachers Classrooms and School Projects**Lucky Art Crayonology**$15.79**4.6★151 rev](https://www.amazon.com/dp/B0C8BTW8X2) [4**Craytastic! Bulk Unwrapped Crayons Box of 52 (White) for Crafting Parties Kids - Paperless Crayons No Paper Wrapper - Safety Tested Compliant with ASTM D-4236**Craytastic!**$13.40**4.2★187 rev](https://www.amazon.com/dp/B0C3F2G5BP) [5**Craytastic! Bulk Wrapped Crayons Box of 52 (White) for Crafting Parties Kids - Paper Wrapped - Safety Tested Compliant with ASTM D-4236**Craytastic!**$13.25**4.3★149 rev](https://www.amazon.com/dp/B0CMYRV4DZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tenceur 100 Pcs Single Color Crayons Bulk Crayons Coloring Party Favors Pastels Set for Adults Teacher Painting Classrooms Groups Party Art Gifts Supplies(White)**Tenceur**$17.15**53 rev2y ago](https://www.amazon.com/dp/B0CCYJY5RM) [**Johnson Level & Tool 40-0649 White Lumber Crayons - 3/Pack**Johnson**$4.03**104 rev3y ago](https://www.amazon.com/dp/B0BY4CB9MJ) [**Lucky Art White Crayons Bulk - 80 Count Regular Size Single Color Crayon Refill Non-Toxic Art Supplies for Teachers Classrooms and School Projects**Lucky Art Crayonology**$15.79**151 rev3y ago](https://www.amazon.com/dp/B0C8BTW8X2) [**Grumbacher Resist Sticks 2 Pack**Grumbacher**$5.96**218 rev3y ago](https://www.amazon.com/dp/B0C6RL9L7V) [**Crayola 151958 Crayons-White 12-Pkg**Crayola**$6.34**5 rev3y ago](https://www.amazon.com/dp/B0B47RZYQD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KOKUYO KE-AC27 Transparent Crayons 10 Colors**KOKUYO**$23.76**4.3★**▲ 317%**](https://www.amazon.com/dp/B072KD7SDT) [**Crayola 151958 Crayons-White 12-Pkg**Crayola**$6.34**4.7★**▲ 46%**](https://www.amazon.com/dp/B0B47RZYQD) [**Craytastic! Bulk Unwrapped Crayons Box of 52 (White) for Crafting Parties Kids - Paperless Crayons No Paper Wrapper - Safety Tested Compliant with ASTM D-4236**Craytastic!**$13.40**4.2★**▲ 38%**](https://www.amazon.com/dp/B0C3F2G5BP) [**KOKUYO KE-AC26 Transparent Crayons 5 Colors**KOKUYO**$13.50**4.3★**▲ 37%**](https://www.amazon.com/dp/B0721JVVJ2) [**Lucky Art White Crayons Bulk - 80 Count Regular Size Single Color Crayon Refill Non-Toxic Art Supplies for Teachers Classrooms and School Projects**Lucky Art Crayonology**$15.79**4.6★**— 8%**](https://www.amazon.com/dp/B0C8BTW8X2)
**~~View all trending →~~**
## **What buyers say about white crayons**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**16%
*“Pretty color”*
**Quality-Overall**15%
*“They are your classic, high quality, feel-good childhood crayons”*
**Advertised Vs Actual Product**14%
*“As advertised”*
**Efficiency**13%
*“Works well”*
**Value For Money**11%
*“Amazing deal”*
**Ease Of Use**9%
*“Easy to use”*
**Strength**5%
*“Sturdy”*
**Durability**4%
*“don't break easily”*
**Paint Quality**3%
*“Worked well for my watercolor paintings”*
**Soft Feel**2%
*“They feel smooth and buttery”*
### **What buyers complain about **
**Color**15%
*“Difficult to find one color”*
**Durability**9%
*“These break very easily”*
**Precision Of Cut**9%
*“These didnt cut it at all for my intended purpose”*
**Quality-Overall**9%
*“Cheap,”*
**Hard Feel**9%
*“They are very hard”*
**Ease Of Use**9%
*“Maybe I don't know how to use them”*
**Adhesion/Stickiness**5%
*“Very difficult to transfer from stick to surface”*
**Size-Overall**5%
*“A bit short even for me at 4’ 10”.”*
**Material Quality**5%
*“Material doesnt transfer to surface”*
**Advertised Vs Actual Product**5%
*“not as advertised”*
### **Top return reasons **
**Value For Money**24%
**Color**14%
**Functionality-Overall**13%
**Advertised Vs Actual Product**12%
**Defective Material/Parts**11%
**Size-Overall**8%
**Thickness**4%
**Durability**3%
**Product Condition**3%
**Quality-Overall**2%
## **Common questions**
- **Is white crayons profitable to sell on Amazon United States?**
- The niche generates $113K/yr across 12 tracked products. 90-day search growth is -6.2%. Flapen's verdict: Skip it (45/100).
- **How competitive is the white crayons niche?**
- 9 brands and 46 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in white crayons?**
- Top complaints mined from reviews: Color, Durability, Precision Of Cut. The return rate is 1.1%.
- **When does demand for white crayons peak?**
- Demand peaks in Oct; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the white crayons niche?**
- Listings span $4.03–$23.76; the average listing price is $10.96 (sweet spot $15–$100). The average incumbent carries 544 reviews — the moat a new listing must climb.
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