---
title: "White Cotton Yarn — $229K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/white-cotton-yarn"
last_updated: "2026-08-09T10:51:25.749Z"
locale: en
meta:
description: "Niche score 47/100 · $229K/yr market · 1.1M searches/yr · $14.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $229K/yr market · 1.1M searches/yr · $14.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "White Cotton Yarn — $229K/yr Amazon US Niche (2026) - Flapen"
---
# **white cotton yarn**
**Skip it**
Weak search conversion (1.5%) — this niche doesn't clear our bar today.
Market size 43Growth 25Conversion 19Competition 91Returns 79Price range 67Avg price 70Brand share 26Review moat 30Quality gap 27
**Competition**
**Great****24%**
top-5 click share — an open shelf
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$14.34**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$2.98–$39.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$229K**
$229K/yr · 1.1M searches
**Review moat**
**Okay****3,532.57**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-0.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, white cotton yarn is a $229K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 47/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white cotton yarn market data**
- **Units sold / yr**
- **20K–25K**
- avg 100–250/product
- **Revenue / yr**
- **$287K–$359K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#391**
- **Page quality**
- **0%**
- **Prime**
- **87%**
- **Sponsored**
- **72%**
- **Out of stock**
- **8.0%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **126 days**
## **Competition & brand share**
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.
**Brands**
**16 **▲rising
**Sellers**
**77**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**24%**
Top 20: 52%
**Open market**
**9%**
- Lily46% - Lion Brand Yarn22% - Caron14% - Craft Bunch4% - Katech3% - Knit Picks2% - Open — no brand owns it (10 brands, 9%)
## **Demand**
Weekly Amazon search volume, last 43 weeks — -0.4% search growth over the last 90 days.
25K15KHoliday '25Spike '26Sep '25Nov '25Dec '25Feb '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/white-cotton-yarn/trend)
## **Top white cotton yarn search terms**
- **sugar and cream cotton yarn**174K/yr-12.0%1.8% conv. - **peaches and cream cotton yarn**125K/yr-20.3%0.7% conv. - **lily sugar and cream cotton yarn**90K/yr-9.1%1.5% conv. - **lion brand 24/7 cotton yarn**71K/yr+25.4%1.0% conv. - **cotton yarn for dishcloths**91K/yr-24.1%1.7% conv. - **mercerized cotton yarn**55K/yr+40.7%0.3% conv. - **milk cotton yarn**71K/yr-8.6%0.4% conv. - **24/7 cotton yarn lion brand**53K/yr+14.7%0.9% conv. - **caron all day cotton yarn**37K/yr+47.6%1.9% conv. - **cotton yarn cone**41K/yr+8.6%0.8% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/white-cotton-yarn/search-terms)
## **Top white cotton yarn products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$5K4%$9K6%$14K8%$18K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lion Brand Yarn 24/7 Cotton Yarn Eggplant Purple 1 Pack**Lion Brand Yarn**$6.04**4.6★17,678 rev](https://www.amazon.com/dp/B0D5XP5K93) [2**Caron All Day Cotton - 3 Pack of 173 Yards/3.52 oz Cream 100% Mercerized Cotton Yarn**Caron**$12.56**4.6★2,653 rev](https://www.amazon.com/dp/B0D98MCFGH) [3**Lily - 10300202612 Sugarn Cream Cotton Cone Yarn 14 oz Kitchen Breeze Ombre 1 Cone**Lily**$18.76**4.7★5,847 rev](https://www.amazon.com/dp/B00JPBVAMC) [4**Lily Sugar N Cream Cones Orchid Yarn - 1 Pack of 400g/14oz - 100% Cotton - #4 Worsted (Medium) - 674 Yards - Knitting/Crochet**Lily**$14.41**4.7★531 rev](https://www.amazon.com/dp/B0DSQWRRLT) [5**Lily Sugar n Cream Solid Variety Assortment 6 Pack Bundle 100 Percent Cotton Medium 4 Worsted (Multicolor)**Lily**$22.47**4.7★2,459 rev](https://www.amazon.com/dp/B075ZM4TTT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lily Sugar N Cream Cones Orchid Yarn - 1 Pack of 400g/14oz - 100% Cotton - #4 Worsted (Medium) - 674 Yards - Knitting/Crochet**Lily**$14.41**531 rev1y ago](https://www.amazon.com/dp/B0DSQWRRLT) [**Lily Sugar N Cream Cones Warm Brown Yarn - 1 Pack of 400g/14oz - 100% Cotton - #4 Worsted (Medium) - 674 Yards - Knitting/Crochet**Lily**$14.97**531 rev1y ago](https://www.amazon.com/dp/B0DSR9WR7Q) [**Caron All Day Cotton - 3 Pack of 173 Yards/3.52 oz Cream 100% Mercerized Cotton Yarn**Caron**$12.56**2,653 rev1y ago](https://www.amazon.com/dp/B0D98MCFGH) [**Caron All Day Cotton - 3 Pack of 173 Yards/3.52 oz Eyes Blue 100% Mercerized Cotton Yarn**Caron**$11.88**2,653 rev1y ago](https://www.amazon.com/dp/B0D98JGFQW) [**Caron All Day Cotton - 3 Pack of 173 Yards/3.52 oz Moss 100% Mercerized Cotton Yarn**Caron**$12.00**2,653 rev1y ago](https://www.amazon.com/dp/B0D98KKH15)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lily SugarN Cream Ecru Yarn - 6 Pack of 71g/2.5oz - Cotton - 4 Medium (Worsted) - 120 Yards - Knitting/Crochet**Lily**$18.72**4.5★**▲ 168%**](https://www.amazon.com/dp/B09VYBZ1D5) [**Lion Brand 24/7 Cotton Yarn Yarn for Knitting Crocheting and Crafts Amber 3 Pack**Lion Brand Yarn**$18.04**4.6★**▲ 151%**](https://www.amazon.com/dp/B08V7PTVV5) [**Lion Brand Yarn 24/7 Cotton Yarn Eggplant Purple 1 Pack**Lion Brand Yarn**$6.04**4.6★**▲ 131%**](https://www.amazon.com/dp/B0D5XP5K93) [**Lion Brand Yarn 24/7 Cotton Yarn White 3 Pack**Lion Brand Yarn**$18.39**4.6★**▲ 123%**](https://www.amazon.com/dp/B08JX49QRF) [**Lily Sugarn Cream Cotton Cone Yarn 14 oz Freshly Pressed Ombre 1 Cone**Lily**$16.29**4.7★**▲ 87%**](https://www.amazon.com/dp/B00JPBV5E0)
**~~View all trending →~~**
## **What buyers say about white cotton yarn**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**21%
*“Vibrant color”*
**Soft Feel**13%
*“Soft cotton”*
**Quality-Overall**12%
*“has been very consistent in quality”*
**Material Quality**8%
*“Awesome material”*
**Value For Money**7%
*“Great value”*
**Upholstery/Fabric Quality**6%
*“Good quality cotton yarn”*
**Ease Of Use**5%
*“was easy to work with”*
**Advertised Vs Actual Product**3%
*“Just what I was looking for”*
**Washability**2%
*“Durable and washable”*
**Efficiency**1%
*“works well”*
### **What buyers complain about **
**Color**12%
*“Wrong color”*
**Thickness**11%
*“Thin”*
**Size-Overall**10%
*“Little Small”*
**Advertised Vs Actual Product**6%
*“Not what it says”*
**Quality-Overall**6%
*“Poor Quality Control”*
**Hard Feel**5%
*“It is not super soft”*
**Value For Money**5%
*“I think it is overpriced”*
**Material Quality**4%
*“Not a good quality yarn”*
**Ease Of Use**3%
*“I think beginners might struggle as it can be easily split”*
**Ease Of Cleaning**1%
*“almost like its dirty”*
### **Top return reasons **
**Color**26%
**Thin**16%
**Size-Overall**14%
**Advertised Vs Actual Product**11%
**Material Quality**10%
**Display Colors**5%
**Value For Money**4%
**Thickness**3%
**Quality-Overall**2%
**Hard Feel**2%
## **Common questions**
- **Is white cotton yarn profitable to sell on Amazon United States?**
- The niche generates $229K/yr across 95 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -0.4%. Flapen's verdict: Skip it (47/100).
- **How competitive is the white cotton yarn niche?**
- 16 brands and 77 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in white cotton yarn?**
- Top complaints mined from reviews: Color, Thickness, Size-Overall. The return rate is 1.8%.
- **What does it cost to enter the white cotton yarn niche?**
- Listings span $2.98–$39.36; the average listing price is $14.34 (sweet spot $15–$100). The average incumbent carries 3,533 reviews — the moat a new listing must climb.
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