---
title: "White Colored Pencils — $60K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/white-colored-pencils"
last_updated: "2026-08-09T10:47:31.078Z"
locale: en
meta:
description: "Niche score 50/100 · $60K/yr market · 58K searches/yr · $9.10 avg price. A small market ($60K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $60K/yr market · 58K searches/yr · $9.10 avg price. A small market ($60K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "White Colored Pencils — $60K/yr Amazon US Niche (2026) - Flapen"
---
# **white colored pencils**
**Worth a look**
Shows low returns (0.8%), but a small market ($60K/yr) keeps it on the watch list.
Market size 15Growth 23Conversion 92Competition 58Returns 96Price range 27Avg price 26Brand share 63Review moat 59Quality gap 50
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****1,136.64**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$4.98–$18.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$9.10**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-3.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$60K**
$60K/yr · 58K searches
According to Flapen's Amazon United States niche tracking, white colored pencils is a $60K/yr Amazon United States market (58K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Sep. Verdict: Worth a look — 50/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white colored pencils market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$55K–$73K**
- units × avg price
- **Conversion rate**
- **11.3%**
- **Avg BSR**
- **#97**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **77%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **—flat
**Sellers**
**73**
**Top-5 brand share**
**67%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 98%
**Open market**
**27%**
- Prismacolor36% - Cezanne9% - sqzrmdcg9% - Daerthotk7% - Adhere7% - GETHPEN6%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -3.7% search growth over the last 90 days.
3K2KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/white-colored-pencils/trend)
## **Top white colored pencils search terms**
- **white colored pencils**30K/yr+1.9%8.4% conv. - **white prismacolor pencil**8K/yr-19.0%10.5% conv. - **white colored pencil**4K/yr+7.2%8.5% conv. - **white color pencil**4K/yr+15.9%7.2% conv. - **prismacolor white pencil**3K/yr+15.0%11.2% conv. - **prismacolor white colored pencils**4K/yr-38.6%12.3% conv. - **white colored pencils bulk**3K/yr-5.3%7.8% conv. - **prismacolor white**2K/yr-20.5%10.7% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/white-colored-pencils/search-terms)
## **Top white colored pencils products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$6K20%$12K30%$18K40%$24K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Prismacolor 3365 Premier Soft Core Colored Pencil White (Pack of 12)**Prismacolor**$18.72**4.7★1,600 rev](https://www.amazon.com/dp/B000LNPF3S) [2**Cezanne Creative Mark Premium Colored Pencils White Set of 12 - Highly-Pigmented Coloring Pencils for Drawing Blending Coloring and More**Cezanne**$9.30**4.6★1,115 rev](https://www.amazon.com/dp/B08TZSHB2F) [3**Prismacolor Colored Pencil - Premier (Pack of 1) (White)**Prismacolor**$5.69**4.8★195 rev](https://www.amazon.com/dp/B081JZ71VM) [4**White Color Pencils Professional 6 Pack Draw Pencil for Sketching White Sketch Pencils for Sketching Shading Blending Chalk for Beginners & Artists Art Supplies for Drawing and Highlighting**Daerthotk**$5.06**4.6★204 rev](https://www.amazon.com/dp/B0F5B9TCDK) [5**GETHPEN Professional White Charcoal Pencils Set - 6 Pieces Sketch Highlight White Pencils for Drawing Sketching Shading Blending - Beginners & Artists**GETHPEN**$5.84**4.5★1,141 rev](https://www.amazon.com/dp/B09XGZ5FGY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**sqzrmdcg 12 Pack White Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom**sqzrmdcg**$7.05**115 rev3mo ago](https://www.amazon.com/dp/B0GVLQP3K9) [**sqzrmdcg 36 Pack White Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom**sqzrmdcg**$11.15**115 rev3mo ago](https://www.amazon.com/dp/B0GVH8VZ8Q) [**sqzrmdcg 24 Pack White Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom**sqzrmdcg**$9.45**115 rev3mo ago](https://www.amazon.com/dp/B0GVH2B2P1) [**Adhere 25pcs Checking Pencils Erasable colored Pencils Pre-Sharpened #2 HB for Checking Tests Grading Map Coloring editing Office Favors including a Free sharpener. (White)**Adhere**$7.80**150 rev6mo ago](https://www.amazon.com/dp/B0GDCYVN3V) [**Adhere White Colored pencils 12pcs Erasable Pencils Pre-Sharpened #2 HB for Checking Tests Grading Map Coloring editing Office Favors including a Free sharpener**Adhere**$5.97**16 rev6mo ago](https://www.amazon.com/dp/B0G7DZY22S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**sqzrmdcg 36 Pack White Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom**sqzrmdcg**$11.15**4.0★**▲ 332%**](https://www.amazon.com/dp/B0GVH8VZ8Q) [**sqzrmdcg 12 Pack White Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom**sqzrmdcg**$7.05**4.0★**▲ 332%**](https://www.amazon.com/dp/B0GVLQP3K9) [**sqzrmdcg 24 Pack White Colored Pencils for Kids Pre-sharpened Art Pencils Back to School Supplies Set Drawing Sketching Pencils for Students Teachers Classroom**sqzrmdcg**$9.45**4.0★**▲ 329%**](https://www.amazon.com/dp/B0GVH2B2P1) [**Adhere White Colored pencils 12pcs Erasable Pencils Pre-Sharpened #2 HB for Checking Tests Grading Map Coloring editing Office Favors including a Free sharpener**Adhere**$5.97**4.4★**▲ 272%**](https://www.amazon.com/dp/B0G7DZY22S) [**Adhere 25pcs Checking Pencils Erasable colored Pencils Pre-Sharpened #2 HB for Checking Tests Grading Map Coloring editing Office Favors including a Free sharpener. (White)**Adhere**$7.80**4.3★**▲ 223%**](https://www.amazon.com/dp/B0GDCYVN3V)
**~~View all trending →~~**
## **What buyers say about white colored pencils**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pen/Pencil Quality**19%
*“Great art pencils”*
**Quality-Overall**17%
*“Good Quality”*
**Value For Money**14%
*“value for money”*
**Color**13%
*“The colors are vivid”*
**Ease Of Use**7%
*“Ease of use”*
**Sharpness**4%
*“does not break when sharpened”*
**Erasability**3%
*“The pencil was soft to draw with and erased easily”*
**Drawing Experience**3%
*“Many lovely drawings”*
**Advertised Vs Actual Product**3%
*“Does what they are supposed to do”*
**Efficiency**2%
*“It work's beautifully”*
### **What buyers complain about **
**Sharpness**20%
*“After that, every time you sharpen them, they break”*
**Functionality-Overall**14%
*“Doesn't really work”*
**Nib/Tip Quality**13%
*“The tip breaks easily with our so much pressure”*
**Quality-Overall**8%
*“Not as good as other brands”*
**Durability**7%
*“Breaks easily and often”*
**Color**5%
*“Okay not quite what expected doesnt seem to color or blend as well as others”*
**Brightness/Shine/Glow**5%
*“Nice pencils just not as bright as I like”*
**Writing Experience**4%
*“Doesnt write over black pencil”*
**Advertised Vs Actual Product**4%
*“Product came differently than expected”*
**Size-Overall**4%
*“The top won't fit onto the bottom”*
### **Top return reasons **
**Color**19%
**Functionality-Overall**14%
**Advertised Vs Actual Product**10%
**Value For Money**9%
**Sharpness**5%
**Display Colors**5%
**Paper Compatibility**5%
**Quality-Overall**4%
**Defective Material/Parts**4%
**Writing Experience**3%
## **Common questions**
- **Is white colored pencils profitable to sell on Amazon United States?**
- The niche generates $60K/yr across 22 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -3.7%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the white colored pencils niche?**
- 13 brands and 73 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in white colored pencils?**
- Top complaints mined from reviews: Sharpness, Functionality-Overall, Nib/Tip Quality. The return rate is 0.8%.
- **When does demand for white colored pencils peak?**
- Demand peaks in Sep; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the white colored pencils niche?**
- Listings span $4.98–$18.72; the average listing price is $9.10 (sweet spot $15–$100). The average incumbent carries 1,137 reviews — the moat a new listing must climb.
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