---
title: "White Charcoal Pencils — $203K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/white-charcoal-pencils"
last_updated: "2026-08-09T11:53:45.273Z"
locale: en
meta:
description: "Niche score 50/100 · $203K/yr market · 85K searches/yr · $20.04 avg price. Soft demand (+1.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $203K/yr market · 85K searches/yr · $20.04 avg price. Soft demand (+1.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "White Charcoal Pencils — $203K/yr Amazon US Niche (2026) - Flapen"
---
# **white charcoal pencils**
**Worth a look**
Shows low returns (0.7%), but soft demand (+1.9% this quarter) keeps it on the watch list.
Market size 40Growth 27Conversion 95Competition 34Returns 96Price range 41Avg price 88Brand share 52Review moat 31Quality gap 28
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****12.0%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$20.04**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****$4.03–$212.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$203K**
$203K/yr · 85K searches
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****3,433.88**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+1.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, white charcoal pencils is a $203K/yr Amazon United States market (85K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Aug. Verdict: Worth a look — 50/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white charcoal pencils market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **$200K–$251K**
- units × avg price
- **Conversion rate**
- **12.0%**
- **Avg BSR**
- **#170**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**46**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**19%**
- Brusarth28% - MARKART18% - KALOUR11% - GETHPEN9% - PANDAFLY8% - GENERAL'S7%
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — +1.9% search growth over the last 90 days.
3K2KSpike '24Spike '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/white-charcoal-pencils/trend)
## **Top white charcoal pencils search terms**
- **white charcoal pencils**49K/yr-7.5%12.7% conv. - **white charcoal pencil**14K/yr-7.6%10.3% conv. - **white pencils for drawing**9K/yr+37.5%8.7% conv. - **charcoal white pencil**3K/yr+92.4%14.8% conv. - **white charcoal pencils for drawing**3K/yr+32.2%11.1% conv. - **white drawing pencil**4K/yr-8.4%11.4% conv. - **white graphite pencil**3K/yr+3.9%6.7% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/white-charcoal-pencils/search-terms)
## **Top white charcoal pencils products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$10K10%$20K15%$30K20%$41K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Brusarth White Charcoal Pencils Set - 12 Piece Sketch Highlight White Pencils Set for Drawing Sketching Shading Blending Artist Pencils for Artists Professionals or Beginners**Brusarth**$7.40**4.7★547 rev](https://www.amazon.com/dp/B0CWS5M9N8) [2**MARKART Professional White Charcoal Pencils Set 5 Pieces Sketch Highlight Charcoal Pencils for Drawing Sketching Shading Blending White Chalk Pencils for Beginners & Artists**MARKART**$6.18**4.6★2,572 rev](https://www.amazon.com/dp/B09B4RM3NM) [3**KALOUR White Charcoal Pencils Drawing Set Professional 6 Pieces White Sketch Pencils for Drawing Sketching Shading Blending Chalk for Beginners & Artists**KALOUR**$5.97**4.5★789 rev](https://www.amazon.com/dp/B0CHF9D742) [4**Brusarth Professional White Charcoal Pencils Set - 3 Pieces Sketch Highlight White Pencils for Drawing Sketching Shading Blending Adding Highlights**Brusarth**$4.98**4.4★1,925 rev](https://www.amazon.com/dp/B08HRVZ4M5) [5**GETHPEN Professional White Charcoal Pencils Set - 6 Pieces Sketch Highlight White Pencils for Drawing Sketching Shading Blending - Beginners & Artists**GETHPEN**$5.84**4.5★1,141 rev](https://www.amazon.com/dp/B09XGZ5FGY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Basics Sketch and Drawing Art Supply Kit 17-Piece Charcoal and Pencil Set Black White**Amazon Basics**$212.74**34,230 rev1y ago](https://www.amazon.com/dp/B0C58QNDB6) [**PANDAFLY White Charcoal Pencils Set - 14 Piece Sketch Highlight White Chalk Pencils for Drawing Sketching Shading Blending Artist Pencils for Beginners & Pro Artists**PANDAFLY**$6.97**369 rev2y ago](https://www.amazon.com/dp/B0D66Q1HB5) [**Aenir White Charcoal Pencils Pack of 12 Charcoal Drawing Pencils Charcoal Pencils for Artists Art Supplies for Drawing and Highlighting.**Aenir**$7.68**284 rev2y ago](https://www.amazon.com/dp/B0D41JG73W) [**Brusarth White Charcoal Pencils Set - 12 Piece Sketch Highlight White Pencils Set for Drawing Sketching Shading Blending Artist Pencils for Artists Professionals or Beginners**Brusarth**$7.40**547 rev2y ago](https://www.amazon.com/dp/B0CWS5M9N8) [**KALOUR White Charcoal Pencils Drawing Set Professional 6 Pieces White Sketch Pencils for Drawing Sketching Shading Blending Chalk for Beginners & Artists**KALOUR**$5.97**789 rev2y ago](https://www.amazon.com/dp/B0CHF9D742)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dyvicl White Charcoal Pencils Drawing Set 6 Pcs Sketch Highlight Pencil Hard Charcoal White Pencils for Drawing Sketching Shading Blending**Dyvicl**$5.00**4.2★**▲ 126%**](https://www.amazon.com/dp/B0991GXB8R) [**Brusarth White Charcoal Pencils Drawing Set Professional 6-Piece Sketch Highlight Shading Blending Set for Beginners & Artists**Brusarth**$5.86**4.7★**▲ 25%**](https://www.amazon.com/dp/B09SVCGT8Q) [**General Pencil 5582BP Charcoal White Pencils 2/Pkg-2B**GENERAL'S**$7.49**4.6★**▲ 24%**](https://www.amazon.com/dp/B004BPOZAG) [**PANDAFLY White Charcoal Pencils Set - 14 Piece Sketch Highlight White Chalk Pencils for Drawing Sketching Shading Blending Artist Pencils for Beginners & Pro Artists**PANDAFLY**$6.97**4.7★**▲ 16%**](https://www.amazon.com/dp/B0D66Q1HB5) [**Aenir White Charcoal Pencils Pack of 12 Charcoal Drawing Pencils Charcoal Pencils for Artists Art Supplies for Drawing and Highlighting.**Aenir**$7.68**4.6★**▲ 15%**](https://www.amazon.com/dp/B0D41JG73W)
**~~View all trending →~~**
## **What buyers say about white charcoal pencils**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Good quality”*
**Value For Money**16%
*“Worth the buy”*
**Drawing Experience**13%
*“Great for drawing”*
**Pen/Pencil Quality**7%
*“Nice White Charcoal Pencils”*
**Sharpness**7%
*“Sharpner”*
**Ease Of Use**4%
*“Ease of use”*
**Paper Quality**4%
*“this is the best paper I have found”*
**Advertised Vs Actual Product**4%
*“Does what they are supposed to do”*
**Durability**3%
*“They are durable, and functional”*
**Erasability**3%
*“The pencil was soft to draw with and erased easily”*
### **What buyers complain about **
**Sharpness**26%
*“Impossible to sharpen”*
**Functionality-Overall**11%
*“Doesn't really work”*
**Nib/Tip Quality**10%
*“The tip breaks easily with our so much pressure”*
**Quality-Overall**9%
*“Not as good as other brands”*
**Durability**7%
*“Breaks easily and often”*
**Size-Overall**6%
*“Too big”*
**Smudge Resistance**6%
*“Easily smudged”*
**Advertised Vs Actual Product**4%
*“Unclear and deceptive”*
**Writing Experience**3%
*“They break within seconds of writing with them”*
**Paper Compatibility**3%
*“except toned or black paper”*
### **Top return reasons **
**Functionality-Overall**14%
**Advertised Vs Actual Product**13%
**Sharpness**12%
**Value For Money**8%
**Quality-Overall**7%
**Size-Overall**7%
**Color**6%
**Defective Material/Parts**6%
**Paper Compatibility**3%
**Writing Experience**3%
## **Common questions**
- **Is white charcoal pencils profitable to sell on Amazon United States?**
- The niche generates $203K/yr across 16 tracked products. 90-day search growth is +1.9%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the white charcoal pencils niche?**
- 11 brands and 46 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in white charcoal pencils?**
- Top complaints mined from reviews: Sharpness, Functionality-Overall, Nib/Tip Quality. The return rate is 0.7%.
- **When does demand for white charcoal pencils peak?**
- Demand peaks in Aug; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the white charcoal pencils niche?**
- Listings span $4.03–$212.74; the average listing price is $20.04 (sweet spot $15–$100). The average incumbent carries 3,434 reviews — the moat a new listing must climb.
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