---
title: "White Cardstock 12 X 12 — $95K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/white-cardstock-12-x-12"
last_updated: "2026-08-09T11:18:00.288Z"
locale: en
meta:
description: "Niche score 47/100 · $95K/yr market · 40K searches/yr · $15.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $95K/yr market · 40K searches/yr · $15.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "White Cardstock 12 X 12 — $95K/yr Amazon US Niche (2026) - Flapen"
---
# **white cardstock 12 x 12**
**Skip it**
Soft demand (-8.4% this quarter) — this niche doesn't clear our bar today.
Market size 24Growth 21Conversion 97Competition 32Returns 80Price range 63Avg price 77Brand share 41Review moat 83Quality gap 23
**Conversion**
**Incredible****15.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****345.07**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$15.85**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.93–$28.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****$95K**
$95K/yr · 40K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-8.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, white cardstock 12 x 12 is a $95K/yr Amazon United States market (40K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 47/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white cardstock 12 x 12 market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **$79K–$95K**
- units × avg price
- **Conversion rate**
- **15.1%**
- **Avg BSR**
- **#216**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **3.2%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **—flat
**Sellers**
**14**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**13%**
- Astrodesigns30% - Goefun23% - Uncle Paul10% - Bonmiy8% - wingpaper8% - Koogel6% - Open — no brand owns it (4 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.4% search growth over the last 90 days.
1K600Prime Day '24Spike '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/white-cardstock-12-x-12/trend)
## **Top white cardstock 12 x 12 search terms**
- **white cardstock 12 x 12**13K/yr-13.0%11.6% conv. - **12x12 white cardstock**11K/yr-6.1%12.3% conv. - **white cardstock 12x12**4K/yr+30.0%10.9% conv. - **white 12x12 cardstock**5K/yr-11.0%14.8% conv. - **12 x 12 white cardstock**3K/yr-13.7%14.8% conv. - **12x12 cardstock white**3K/yr-35.5%12.2% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/white-cardstock-12-x-12/search-terms)
## **Top white cardstock 12 x 12 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$10K20%$19K30%$29K40%$38K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Astrodesigns Crafting Cardstock 12 x 12 65 lb/176 gsm Bright White 70 Sheets (91522)**Astrodesigns**$10.04**4.8★568 rev](https://www.amazon.com/dp/B0BC9XLTGW) [2**White Cardstock 12x12-24 Sheets Cardstock Paper Goefun 80lb White Card Stock Paper for Card Making Cricut Crafting Scrapbook Photo Albums**Goefun**$13.81**4.7★300 rev](https://www.amazon.com/dp/B0C9HVFCSS) [3**15Sheets White Cardstock Paper 12x12 Card stock for Cricut Thick Construction Paper for Card Making Scrapbooking Craft 90 lb / 250 gsm (White)**Bonmiy**$8.92**4.7★410 rev](https://www.amazon.com/dp/B0CJK1MN4W) [4**White Cardstock 12x12 100 Sheets Cardstock Paper Goefun 65lb White Card Stock Paper for Card Making Crafting Scrapbook Photo Albums**Goefun**$25.49**4.6★247 rev](https://www.amazon.com/dp/B0G928CXS3) [5**25 Sheets White Cardstock 12 x 12 65lb/180gsm Cardstock Paper Craft Paper Printer Paper for Invitations DIY Cards Crafting Menus Construction Art School & Office Use**wingpaper**$6.93**4.5★25 rev](https://www.amazon.com/dp/B0GVJWYVPQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**25 Sheets White Cardstock 12 x 12 65lb/180gsm Cardstock Paper Craft Paper Printer Paper for Invitations DIY Cards Crafting Menus Construction Art School & Office Use**wingpaper**$6.93**25 rev3mo ago](https://www.amazon.com/dp/B0GVJWYVPQ) [**White Cardstock 12x12 100 Sheets Cardstock Paper Goefun 65lb White Card Stock Paper for Card Making Crafting Scrapbook Photo Albums**Goefun**$25.49**247 rev6mo ago](https://www.amazon.com/dp/B0G928CXS3) [**20 Sheets White Cardstock 12 x 12 Card Stock 250gsm/92lb Thick Construction Paper for Cricut Scrapbook Crafts Card Making UAP34WH20**Uncle Paul**$8.77**178 rev10mo ago](https://www.amazon.com/dp/B0FQHQZZYT) [**100 Sheets White Cardstock 12 x 12 80lb | Heavyweight White Card Stock Printer Paper | Ideal for Business Cards Art Projects Invitations and Printing**Cimlaga**$25.18**88 rev1y ago](https://www.amazon.com/dp/B0F23XGCC3) [**30 Sheets White Cardstock - 12 x 12 Heavy Weight 230g/85lb Cover Card Stock Paper Perfect for Scrapbooking Crafts Business Cards UAP05BK**Uncle Paul**$10.49**717 rev1y ago](https://www.amazon.com/dp/B0DYDM3XQ8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**25 Sheets White Cardstock 12 x 12 65lb/180gsm Cardstock Paper Craft Paper Printer Paper for Invitations DIY Cards Crafting Menus Construction Art School & Office Use**wingpaper**$6.93**4.5★**▲ 256%**](https://www.amazon.com/dp/B0GVJWYVPQ) [**White Cardstock 12x12 100 Sheets Cardstock Paper Goefun 65lb White Card Stock Paper for Card Making Crafting Scrapbook Photo Albums**Goefun**$25.49**4.6★**▲ 188%**](https://www.amazon.com/dp/B0G928CXS3) [**Dynamico 12 x 12 Square Cardstock | 80lb Cover White Thick Card Stock Paper Smooth Finish | Great for Arts and Crafts Photos Wedding Invitations Flash Cards Business Cards | 50 per Pack**Dynamico**$18.65**4.6★**▲ 178%**](https://www.amazon.com/dp/B09464ZHZV) [**Koogel 100 Sheets White Cardstock 12 x 12 Inch Craft Paper Construction Paper for Printer Card Making Back to School Supplies 230GSM**Koogel**$19.15**4.4★**▲ 60%**](https://www.amazon.com/dp/B0CP5YJ1YP) [**20 Sheets White Cardstock 12 x 12 Card Stock 250gsm/92lb Thick Construction Paper for Cricut Scrapbook Crafts Card Making UAP34WH20**Uncle Paul**$8.77**4.8★**▲ 37%**](https://www.amazon.com/dp/B0FQHQZZYT)
**~~View all trending →~~**
## **What buyers say about white cardstock 12 x 12**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Good quality”*
**Paper Quality**12%
*“Good, thick paper for crafting”*
**Value For Money**10%
*“Good value”*
**Color**9%
*“The colors were nice”*
**Size-Overall**5%
*“Good quality correct size”*
**Thickness**5%
*“Nice thick cardstock”*
**Strength**4%
*“Pretty sturdy n easy to work with projects”*
**Weight Heavy**3%
*“Good weight cardstock”*
**Ease Of Use**3%
*“they have a variety of uses”*
**Weight Light**2%
*“It was lightweight”*
### **What buyers complain about **
**Thickness**28%
*“thinner than I expected”*
**Paper Quality**14%
*“Its also not as heavy as my other 80 lb paper”*
**Size-Overall**7%
*“Not only were they not 12x12 they were uneven”*
**Weight Heavy**4%
*“This is not heavyweight paper at 65 lb”*
**Paint Quality**2%
*“The cardstock does not absorb the paint”*
**Brightness/Shine/Glow**2%
*“not polished to a shine”*
**Weight Light**1%
*“this may feel lighter than anticipated”*
### **Top return reasons **
**Size-Overall**34%
**Value For Money**11%
**Paper Quality**10%
**Color**7%
**Thin**7%
**Advertised Vs Actual Product**6%
**Thickness**5%
**Weight Heavy**4%
**Compatibility-Overall**3%
**Paper Brightness**3%
## **Common questions**
- **Is white cardstock 12 x 12 profitable to sell on Amazon United States?**
- The niche generates $95K/yr across 14 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -8.4%. Flapen's verdict: Skip it (47/100).
- **How competitive is the white cardstock 12 x 12 niche?**
- 10 brands and 14 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in white cardstock 12 x 12?**
- Top complaints mined from reviews: Thickness, Paper Quality, Size-Overall. The return rate is 1.8%.
- **When does demand for white cardstock 12 x 12 peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the white cardstock 12 x 12 niche?**
- Listings span $6.93–$28.89; the average listing price is $15.85 (sweet spot $15–$100). The average incumbent carries 345 reviews — the moat a new listing must climb.
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