---
title: "Watercolor Paper 5x7 — $91K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/watercolor-paper-5x7"
last_updated: "2026-08-09T10:05:17.842Z"
locale: en
meta:
description: "Niche score 45/100 · $91K/yr market · 63K searches/yr · $11.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $91K/yr market · 63K searches/yr · $11.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Watercolor Paper 5x7 — $91K/yr Amazon US Niche (2026) - Flapen"
---
# **watercolor paper 5x7**
**Skip it**
A small market ($91K/yr) — this niche doesn't clear our bar today.
Market size 23Growth 23Conversion 95Competition 25Returns 93Price range 41Avg price 46Brand share 47Review moat 76Quality gap 24
**Conversion**
**Incredible****12.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****483.13**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****$11.48**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$5.52–$21.46**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****70%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$91K**
$91K/yr · 63K searches
**Growth**
**Bad****-3.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, watercolor paper 5x7 is a $91K/yr Amazon United States market (63K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **watercolor paper 5x7 market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **$92K–$115K**
- units × avg price
- **Conversion rate**
- **12.6%**
- **Avg BSR**
- **#144**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**13 **▲rising
**Sellers**
**19**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**19%**
- Donyang29% - KINLINK27% - Prudiut11% - CRYPTULE5% - ZENO5% - FUMILE4%
## **Demand & seasonality**
Weekly Amazon search volume, last 84 weeks — -3.3% search growth over the last 90 days.
2K2KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/watercolor-paper-5x7/trend)
## **Top watercolor paper 5x7 search terms**
- **watercolor paper 5x7**24K/yr-0.5%10.3% conv. - **5x7 watercolor paper**19K/yr-0.2%11.2% conv. - **water color paper 5 x 7**18K/yr-6.3%14.8% conv. - **5 x 7 watercolor paper**2K/yr-27.4%15.2% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/watercolor-paper-5x7/search-terms)
## **Top watercolor paper 5x7 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$9K20%$18K30%$27K40%$36K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**64 Sheets Watercolor Paper 5x7 Water Color Paper 140lb/300gsm Artist Sketch Easel Acrylic Painting Loose Drawing Paper Bulk Art Supplies for Kids Child Adults Watercolors Watercolor Paint Set**Donyang**$7.24**4.6★1,555 rev](https://www.amazon.com/dp/B0D3LHXC81) [2**100PCS 5x7 Watercolor Paper Bulk 140lb/300g Cold Press Thick Water Color Paper Pad for Child Adult White Art Paper for Drawing Painting Markers Gouache Textured Cotton Paper Sheets**KINLINK**$9.52**4.4★967 rev](https://www.amazon.com/dp/B0CZ8M9SWY) [3**84 Sheets Watercolor Paper 5x7 110 LB/230 GSM Water Color Paper 5 x 7 Cold Press Watercolor Paper Bulk 5x7 Watercolor Paper Pad for Kids Adults Art Paper for Painting Sketching Acrylic Gouache**CRYPTULE**$7.05**4.7★73 rev](https://www.amazon.com/dp/B0GLQ979Y9) [4**80 Sheets Watercolor Paper Bulk 110 lb/230 GSM Cold Press Paper White Water Color Paper for Kids Child Students Adults Artists Drawing Wedding Gift Cards(5 x 7 Inch)**Prudiut**$6.85**4.6★453 rev](https://www.amazon.com/dp/B0F9YFJJG5) [5**64 Sheets Watercolor Paper Pad - 5x7 - Water Color Paper 140lb/300gsm - 100% Cotton Pulp - Art Supplies for Kids & Adults - for Painting Artist Sketch Easel Loose Drawing**ZENO**$5.52**4.2★481 rev](https://www.amazon.com/dp/B0FMYR7XHW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**84 Sheets Watercolor Paper 5x7 110lb/230gsm Cold Press Watercolor Paper Bulk Cotton Water Color Paper White Drawing Paper for Sketching Acrylic Gouache Watercolor Supplies for Kids Adults**Scyllarion**$6.95**86 rev2mo ago](https://www.amazon.com/dp/B0GLPK8G9S) [**84 Sheets Watercolor Paper 5x7 110 LB/230 GSM Water Color Paper 5 x 7 Cold Press Watercolor Paper Bulk 5x7 Watercolor Paper Pad for Kids Adults Art Paper for Painting Sketching Acrylic Gouache**CRYPTULE**$7.05**73 rev3mo ago](https://www.amazon.com/dp/B0GLQ979Y9) [**SuFly Water Color Paper Pad 5x7 - 64 Sheets 140lb Cold Press Watercolor Paper Bulk Water Color Paint Paper for Kids & Artists White Painting Paper for Watercolor Acrylic.**SuFly**$8.02**94 rev8mo ago](https://www.amazon.com/dp/B0FT264X8T) [**200 Sheets 5x7 Inch Watercolor Paper Bulk 140lb /300GSM White Cold Press Water Color Paper for Kids Adults Artists. Thick Cotton Bulk Watercolor Papers for Art Supplies**FUMILE**$19.06**58 rev10mo ago](https://www.amazon.com/dp/B0FH6F2W8F) [**64 Sheets Watercolor Paper Pad - 5x7 - Water Color Paper 140lb/300gsm - 100% Cotton Pulp - Art Supplies for Kids & Adults - for Painting Artist Sketch Easel Loose Drawing**ZENO**$5.52**481 rev10mo ago](https://www.amazon.com/dp/B0FMYR7XHW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**84 Sheets Watercolor Paper 5x7 110lb/230gsm Cold Press Watercolor Paper Bulk Cotton Water Color Paper White Drawing Paper for Sketching Acrylic Gouache Watercolor Supplies for Kids Adults**Scyllarion**$6.95**4.7★**▲ 245%**](https://www.amazon.com/dp/B0GLPK8G9S) [**84 Sheets Watercolor Paper 5x7 110 LB/230 GSM Water Color Paper 5 x 7 Cold Press Watercolor Paper Bulk 5x7 Watercolor Paper Pad for Kids Adults Art Paper for Painting Sketching Acrylic Gouache**CRYPTULE**$7.05**4.7★**▲ 244%**](https://www.amazon.com/dp/B0GLQ979Y9) [**5x7.5 Inch Spiral Watercolor Paper Pad - 30 Sheets 140lb/300g Acid-Free Artist Paper | Tear-Line Perforated Pages for Framing & Mixed Media |Watercolor Art Journaling (Adults Students Travel)**Qlmhudaim**$9.55**4.7★**▲ 103%**](https://www.amazon.com/dp/B0F1DKJSTK) [**100 Sheets Watercolor Paper Bulk5 x 7 Inch Cold Press 140 lb/300 GSM Water Color Paper for Kids Adults.Watercolor Drawing Paint Paper for Art Drawing Supplies**joibabe**$11.49**4.6★**▲ 79%**](https://www.amazon.com/dp/B0F9NFBDYR) [**SuFly Water Color Paper Pad 5x7 - 64 Sheets 140lb Cold Press Watercolor Paper Bulk Water Color Paint Paper for Kids & Artists White Painting Paper for Watercolor Acrylic.**SuFly**$8.02**4.9★**▲ 51%**](https://www.amazon.com/dp/B0FT264X8T)
**~~View all trending →~~**
## **What buyers say about watercolor paper 5x7**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“The quality is good for learning on”*
**Value For Money**12%
*“Great value”*
**Size-Overall**9%
*“These are the perfect size”*
**Color**9%
*“color accuracy was perfect”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Thickness**6%
*“Its thick enough to use watercolor or other paints”*
**Paint Quality**5%
*“Perfect for Painting”*
**Texture/Consistency-Overall**5%
*“textured”*
**Ease Of Use**4%
*“Very easy to use”*
**Durability**2%
*“Easy to use and durable”*
### **What buyers complain about **
**Quality-Overall**17%
*“Disappointed in the quality”*
**Thickness**11%
*“NOT THICK”*
**Color**9%
*“Not for water color work”*
**Advertised Vs Actual Product**6%
*“Absolutely not as advertised”*
**Paint Quality**6%
*“Very hard to paint on”*
**Size-Overall**6%
*“The sizing had gone bad throughout all the sheets”*
**Value For Money**4%
*“Not a good value”*
**Absorbency**4%
*“absorbency is a little off”*
**Water Resistance**3%
*“It just didnt absorb the water. paint”*
**Weight Light**3%
*“These arent super heavy duty”*
### **Top return reasons **
**Size-Overall**50%
**Advertised Vs Actual Product**11%
**Color**6%
**Value For Money**5%
**Compatibility-Overall**4%
**Quality-Overall**3%
**Print Quality**3%
**Thickness**3%
**Material Quality**2%
**Thin**2%
## **Common questions**
- **Is watercolor paper 5x7 profitable to sell on Amazon United States?**
- The niche generates $91K/yr across 16 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -3.3%. Flapen's verdict: Skip it (45/100).
- **How competitive is the watercolor paper 5x7 niche?**
- 13 brands and 19 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in watercolor paper 5x7?**
- Top complaints mined from reviews: Quality-Overall, Thickness, Color. The return rate is 1.1%.
- **When does demand for watercolor paper 5x7 peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the watercolor paper 5x7 niche?**
- Listings span $5.52–$21.46; the average listing price is $11.48 (sweet spot $15–$100). The average incumbent carries 483 reviews — the moat a new listing must climb.
## **Related niches in Arts, Crafts & Sewing**
- 67 [**halloween fabric**](https://flapen.com/research/us/arts-crafts-sewing/halloween-fabric)$80K/yr+204.4%**Worth a look**- 67 [**cyanotype kit**](https://flapen.com/research/us/arts-crafts-sewing/cyanotype-kit)$505K/yr+129.8%**Worth a look**- 68 [**bracelet making kit**](https://flapen.com/research/us/arts-crafts-sewing/bracelet-making-kit)$8.1M/yr+22.4%**Launch it**- 68 [**graduation cap decorations**](https://flapen.com/research/us/arts-crafts-sewing/graduation-cap-decorations)$229K/yr+425.9%**Worth a look**- 68 [**foam cutter**](https://flapen.com/research/us/arts-crafts-sewing/foam-cutter)$2.1M/yr+3.7%**Launch it**- 68 [**window markers**](https://flapen.com/research/us/arts-crafts-sewing/window-markers)$1.3M/yr+132.8%**Launch it**[**All Arts, Crafts & Sewing niches **](https://flapen.com/research/us/arts-crafts-sewing)