---
title: "Water Mixable Oil Paint — $63K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/water-mixable-oil-paint"
last_updated: "2026-08-09T11:54:22.663Z"
locale: en
meta:
description: "Niche score 44/100 · $63K/yr market · 58K searches/yr · $30.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $63K/yr market · 58K searches/yr · $30.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Water Mixable Oil Paint — $63K/yr Amazon US Niche (2026) - Flapen"
---
# **water mixable oil paint**
**Skip it**
A small market ($63K/yr) — this niche doesn't clear our bar today.
Market size 16Growth 33Conversion 45Competition 38Returns 94Price range 89Avg price 95Brand share 16Review moat 59Quality gap 30
**Avg price**
**Incredible****$30.12**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$10.17–$75.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,148.43**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+6.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$63K**
$63K/yr · 58K searches
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, water mixable oil paint is a $63K/yr Amazon United States market (58K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 44/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **water mixable oil paint market data**
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$60K–$75K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#1,783**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **76%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **78 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**41**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 99%
**Open market**
**3%**
- Winsor & Newton70% - Mont Marte13% - Marie's4% - Lukas3% - Daler Rowney3% - Cobra3% - Open — no brand owns it (2 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +6.5% search growth over the last 90 days.
4K3KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/water-mixable-oil-paint/trend)
## **Top water mixable oil paint search terms**
- **water mixable oil paint**20K/yr+9.5%2.6% conv. - **water soluble oil paints**16K/yr+5.7%3.3% conv. - **water mixable oil paints for artists**4K/yr+53.3%3.8% conv. - **water based oil paints for artists**5K/yr+2.5%5.6% conv. - **water soluble oil paint**4K/yr+15.2%3.1% conv. - **water soluble oil paints for artists**5K/yr-26.1%4.9% conv. - **water based oil paint**4K/yr-10.1%4.3% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/water-mixable-oil-paint/search-terms)
## **Top water mixable oil paint products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$6K20%$13K30%$19K40%$25K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Winsor & Newton Artisan Water Mixable Oil Color Paint 0.4-oz (12xml) Tubes Set of 20**Winsor & Newton**$33.33**4.7★1,673 rev](https://www.amazon.com/dp/B08NJZPC57) [2**Winsor & Newton Artisan Water Mixable Oil Color Paint Set 1.25-oz (37ml) Tubes Set of 10**Winsor & Newton**$51.99**4.7★1,673 rev](https://www.amazon.com/dp/B001QTRS72) [3**Winsor & Newton Artisan Water Mixable Oil Color Paint 0.4-oz (12xml) Tubes Set of 10**Winsor & Newton**$23.27**4.7★1,673 rev](https://www.amazon.com/dp/B08NJZG37D) [4**Winsor & Newton Artisan Water Mixable Oil Colour 6.75-oz (200ml) Titanium White**Winsor & Newton**$22.04**4.8★2,969 rev](https://www.amazon.com/dp/B0049V2YU0) [5**Mont Marte MPOW3618 Water-Soluble Oil Paint Diluted with Water 1.2 x 0.6 fl oz (36 Colors x 18 ml) Water Mixable OIL Paint Set Satin Finish**Mont Marte**$40.17**4.5★753 rev](https://www.amazon.com/dp/B01MR45W4Z)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Paul Rubens Oil Paint 20 Colors x 50ml Large Tubes Professional Oil Based Paint Set with High Saturation Creamy Texture and Consistency Art Supplies for Artists Students Beginners**Paul Rubens**$50.76**402 rev3y ago](https://www.amazon.com/dp/B0C9MCRL3D) [**Winsor & Newton Artisan Water Mixable Oil Color Paint 0.4-oz (12xml) Tubes Set of 20**Winsor & Newton**$33.33**1,673 rev5y ago](https://www.amazon.com/dp/B08NJZPC57) [**Winsor & Newton Artisan Water Mixable Oil Color Paint 0.4-oz (12xml) Tubes Set of 10**Winsor & Newton**$23.27**1,673 rev5y ago](https://www.amazon.com/dp/B08NJZG37D) [**MONT MARTE Premium H2O Water Mixable Oil Paint Set 8 Piece 18ml Tubes. Mixable with a Range of Mediums. Easily Washes Up with Water.**Mont Marte**$12.80**123 rev6y ago](https://www.amazon.com/dp/B083J3YKX3) [![Maries Water Soluble Oil Color Paint Set - 12ml Tubes - Solvent-Free - Assorted Colors - [Set of 18]](https://m.media-amazon.com/images/I/51+3mQGuz2L.jpg)**Maries Water Soluble Oil Color Paint Set - 12ml Tubes - Solvent-Free - Assorted Colors - \[Set of 18\]**Marie's**$26.54**420 rev9y ago](https://www.amazon.com/dp/B06XJQ8DZP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Winsor & Newton Artisan Water Mixable Oil Color Paint 0.4-oz (12xml) Tubes Set of 10**Winsor & Newton**$23.27**4.7★**▲ 156%**](https://www.amazon.com/dp/B08NJZG37D) [**Winsor & Newton Artisan Water Mixable Oil Colour 1.25-oz (37ml) Titanium White**Winsor & Newton**$10.17**4.8★**▲ 99%**](https://www.amazon.com/dp/B00F38Z9GO) [**Cobra Artists Watermixable Oils Colour Mixing Set**Cobra**$29.76**4.4★**▲ 21%**](https://www.amazon.com/dp/B008BHLKLW) [**Winsor & Newton Artisan Water Mixable Oil Color Paint Set 1.25-oz (37ml) Tubes Set of 10**Winsor & Newton**$51.99**4.7★**▲ 11%**](https://www.amazon.com/dp/B001QTRS72) [**Daler Rowney Georgian 6-Tube Starter Water Mixable Oil Paint Set - Art Paints for Canvas Paper and More - Oil Painting Supplies for Artists and Students - Artist Oil Paint for Any Skill Set**Daler Rowney**$25.23**4.2★**— 5%**](https://www.amazon.com/dp/B00MOS7E6O)
**~~View all trending →~~**
## **What buyers say about water mixable oil paint**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Paint Quality**21%
*“Good Quality Paint - Easy Clean-up”*
**Quality-Overall**21%
*“Reliable product”*
**Color**19%
*“The colors are beautiful”*
**Value For Money**11%
*“Good for the price”*
**Ease Of Cleaning**7%
*“and the water clean up”*
**Ease Of Use**5%
*“They are much easier to use”*
**Engraving/Paint/Sublimation**3%
*“Great paints”*
**Texture/Consistency-Overall**2%
*“the consistency is excellent”*
**Advertised Vs Actual Product**2%
*“You get what they advertise”*
**Thickness**1%
*“The thinner I bought from the same company is perfect for removing any clumpiness in the paint”*
### **What buyers complain about **
**Paint Quality**23%
*“Is much more harder to drag the paint in the canvas compared to winton or artists you need more paint”*
**Allergies**11%
*“became allergic”*
**Thickness**7%
*“Thin”*
**Value For Money**7%
*“the price is too expensive for the tiny size of the tubes”*
**Adhesion/Stickiness**7%
*“The product is sticky like honey”*
**Color**5%
*“I would wanted to have other colors but”*
**Ease Of Use**4%
*“They certainly take some getting used to”*
**Smell**3%
*“There is a slight odor”*
### **Top return reasons **
**Paint Quality**51%
**Color**9%
**Advertised Vs Actual Product**7%
**Value For Money**7%
**Size-Overall**6%
**Defective Material/Parts**2%
**Flammable**2%
**Gifting Purpose**2%
**Quality-Overall**2%
**Product Condition**2%
## **Common questions**
- **Is water mixable oil paint profitable to sell on Amazon United States?**
- The niche generates $63K/yr across 21 tracked products. 90-day search growth is +6.5%. Flapen's verdict: Skip it (44/100).
- **How competitive is the water mixable oil paint niche?**
- 8 brands and 41 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in water mixable oil paint?**
- Top complaints mined from reviews: Paint Quality, Allergies, Thickness. The return rate is 1.1%.
- **When does demand for water mixable oil paint peak?**
- Demand peaks in Jan–Dec; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the water mixable oil paint niche?**
- Listings span $10.17–$75.09; the average listing price is $30.12 (sweet spot $15–$100). The average incumbent carries 1,148 reviews — the moat a new listing must climb.
## **Related niches in Arts, Crafts & Sewing**
- 67 [**halloween fabric**](https://flapen.com/research/us/arts-crafts-sewing/halloween-fabric)$80K/yr+204.4%**Worth a look**- 67 [**cyanotype kit**](https://flapen.com/research/us/arts-crafts-sewing/cyanotype-kit)$505K/yr+129.8%**Worth a look**- 68 [**bracelet making kit**](https://flapen.com/research/us/arts-crafts-sewing/bracelet-making-kit)$8.1M/yr+22.4%**Launch it**- 68 [**graduation cap decorations**](https://flapen.com/research/us/arts-crafts-sewing/graduation-cap-decorations)$229K/yr+425.9%**Worth a look**- 68 [**foam cutter**](https://flapen.com/research/us/arts-crafts-sewing/foam-cutter)$2.1M/yr+3.7%**Launch it**- 68 [**window markers**](https://flapen.com/research/us/arts-crafts-sewing/window-markers)$1.3M/yr+132.8%**Launch it**[**All Arts, Crafts & Sewing niches **](https://flapen.com/research/us/arts-crafts-sewing)