---
title: "Search terms — water activated face paint - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/water-activated-face-paint/search-terms"
last_updated: "2026-08-09T21:09:59.758Z"
locale: en
meta:
  description: "Niche score 57/100 · $90K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · $90K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — water activated face paint - Flapen"
---

# **water activated face paint**

**Worth a look**

Shows a sweet-spot price point ($15.71 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 23Growth 72Conversion 56Competition 63Returns 76Price range 52Avg price 77Brand share 71Review moat 58Quality gap 42

**Avg price**

**Great****$15.71**

avg listing price — sweet spot $15–$100

**Returns**

**Great****2.0%**

return rate — above 5% kills the launch gate

**Growth**

**Good****+55.6%**

90-day search growth — must beat 0% to launch

**Brand share**

**Good****62%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****1,177.04**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****4.7%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$8.04–$22.56**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$90K**

$90K/yr · 122K searches

## Search terms