---
title: "Trend — washi tape - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/washi-tape/trend"
last_updated: "2026-07-21T07:39:46.852Z"
locale: en
meta:
  description: "washi tape shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "washi tape shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — washi tape - Flapen"
---

# **washi tape**

**Worth a look**

Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 87Growth 16Conversion 43Competition 85Returns 96Price range 0Avg price 28Brand share 82Review moat 58Quality gap 42

**Returns**

**Incredible****0.8%**

return rate — above 6% kills the launch gate

**Market size**

**Great****$1.6M**

$1.6M/yr · 4.9M searches

**Competition**

**Great****30%**

top-5 click share — an open shelf

**Brand share**

**Great****53%**

top-5 brand share — no brand owns this niche

**Review moat**

**Good****1,177.25**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****3.4%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Okay****$9.34**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-17.6%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****$3.94–$14.76**

cheapest to priciest tracked listing — scored on the share inside $15–$100