---
title: "washi tape — $1.6M/yr Amazon United States Niche, Score 59/100 - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/washi-tape"
last_updated: "2026-07-20T20:14:55.619Z"
locale: en
meta:
description: "washi tape shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "washi tape shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "washi tape — $1.6M/yr Amazon United States Niche, Score 59/100 - Flapen"
---
# **washi tape**
**Worth a look**
Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 87Growth 16Conversion 43Competition 85Returns 96Price range 0Avg price 28Brand share 82Review moat 58Quality gap 42
**Returns**
**Incredible****0.8%**
return rate — above 6% kills the launch gate
**Market size**
**Great****$1.6M**
$1.6M/yr · 4.9M searches
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Brand share**
**Great****53%**
top-5 brand share — no brand owns this niche
**Review moat**
**Good****1,177.25**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$9.34**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-17.6%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$3.94–$14.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, washi tape is a $1.6M/yr Amazon United States market (4.9M searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Jan. Verdict: Worth a look — 59/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **200K–250K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$1.9M–$2.3M**
- units × avg price
- **Launch success**
- **78%**
- 14 of 18 new (360d)
- **Conversion rate**
- **3.4%**
- **Avg BSR**
- **#121**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **0.5%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **154 days**
## **Competition**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**33 **▼falling
**Sellers**
**53**
**Top-5 brand share**
**53%**
Top 20: 91%
**Top-5 click share**
**30%**
Top 20: 64%
**Open market**
**42%**
- Mr. Pen18% - WAPETASHI11% - emmoolife9% - PAGEMORE8% - Mooker7% - YUBX6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.6% search growth over the last 90 days.
175K125KPrime Day '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/washi-tape/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$47K6%$93K9%$140K12%$186K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 65 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mr. Pen- Washi Tape Set 21 Rolls Assorted Sizes Floral**Mr. Pen**$6.84**4.7★4,968 rev](https://www.amazon.com/dp/B08L5PB8N6) [2**Washi Tape Set 30 Rolls Decorative Tape Colored Tape Scrapbook Tape Craft Tape for Scrapbook Supplies Journaling Washy Tape Washy**WAPETASHI**$6.98**4.4★620 rev](https://www.amazon.com/dp/B0F1879HZX) [3**Mooker 55 Rolls Holiday Washi Tape Set - Decorative Tape Seasonal Bohemian Colored Tape Cute Washi Tapes for Journaling Supplies Scrapbooking Supplies kit Summer Scrapbook Supplies**Mooker**$13.94**4.7★328 rev](https://www.amazon.com/dp/B0F6CQSMKN) [4**YUBBAEX Flowers Washi Tape Pack 50 Rolls Floral Printed Masking Tape Plants Decorative for Arts DIY Crafts Journal Supplies Planners Scrapbook Card/Gift Wrapping**YUBBAEX**$9.83**4.6★370 rev](https://www.amazon.com/dp/B0DGG458TP) [5**Phinus Washi Tape Set 16 Pack Decorative Tape Multicolor 15mm x 5m Reusable Ideal for Gift Wrapping Journaling Crafting Decoration**Phinus**$5.39**4.5★234 rev](https://www.amazon.com/dp/B0D9GFZXPL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NANYNNU Gold Washi Tape Set - 24 Rolls Metallic Foil Marbling Washi Tape Decorative Washi Tapes for Junk Journal Supplies Bullet Journal Supplies DIY Crafts Scrapbooking School Supplies**NANYNNU**$10.09**69 rev5mo ago](https://www.amazon.com/dp/B0GK8H2NPW) [**Hwook Gold Foil Washi Tape Set 24 Rolls Vintage Dark Academia Aesthetic Baroque Gothic Jewel Tone Decorative Tape for Junk Journal Supplies Scrapbook Planner Gift Box (3 Sizes)**Hwook**$10.49**54 rev5mo ago](https://www.amazon.com/dp/B0GJCXW3VZ) [**Gueevin 24 Rolls Watercolor Floral Washi Tape Set 15 mm Seasonal Flower Decorative Washi Tape for Craft Arts DIY Scrapbook Journaling Supplies Gift Wrapping (Vintage)**Gueevin**$14.05**27 rev5mo ago](https://www.amazon.com/dp/B0GJCYCFQM) [**Baijixin Washi Tape Set 10 Rolls - Colored Decorative Tape for Bullet Journal Planner DIY Arts Crafts Scrapbooking Holiday Decoration**Baijixin**$5.04**21 rev5mo ago](https://www.amazon.com/dp/B0GFZY76WB) [**AAPOZZ 66 Rolls Gold Foil Washi Tape Set - Decorative Washi Stickers Colored Tape Cute Washi Tapes for Journaling Supplies Scrapbooking Supplies kit Junk Journal Craft Supplies**AAPOZZ**$10.65**93 rev6mo ago](https://www.amazon.com/dp/B0GBTCCPVP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hwook Gold Foil Washi Tape Set 24 Rolls Vintage Dark Academia Aesthetic Baroque Gothic Jewel Tone Decorative Tape for Junk Journal Supplies Scrapbook Planner Gift Box (3 Sizes)**Hwook**$10.49**4.4★**▲ 305%**](https://www.amazon.com/dp/B0GJCXW3VZ) [**Mr. Pen- Glitter Washi Tape Set 24 Rolls 6mm/10mm**Mr. Pen**$5.58**4.5★**▲ 303%**](https://www.amazon.com/dp/B0FSY4R7ND) [**NANYNNU Gold Washi Tape Set - 24 Rolls Metallic Foil Marbling Washi Tape Decorative Washi Tapes for Junk Journal Supplies Bullet Journal Supplies DIY Crafts Scrapbooking School Supplies**NANYNNU**$10.09**4.6★**▲ 253%**](https://www.amazon.com/dp/B0GK8H2NPW) [**FTTELK 24 Rolls Washi Tape Set Floral Decorative Tape for Scrapbooking Junk Journal Supplies DIY Art Crafts Planners Bullet Journaling and Wrapping(Secret Garden Series)**FTTELK**$3.94**4.5★**▲ 229%**](https://www.amazon.com/dp/B0G28PM4RG) [**Gueevin 24 Rolls Watercolor Floral Washi Tape Set 15 mm Seasonal Flower Decorative Washi Tape for Craft Arts DIY Scrapbook Journaling Supplies Gift Wrapping (Vintage)**Gueevin**$14.05**4.6★**▲ 222%**](https://www.amazon.com/dp/B0GJCYCFQM)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Adhesion/Stickiness**20%
*“good adhesive”*
**Color**18%
*“Beautiful color”*
**Quality-Overall**12%
*“Great variety of products”*
**Ease Of Use**9%
*“easy to work with”*
**Value For Money**8%
*“Great Value”*
**Design-Overall**6%
*“Cute designs”*
**Advertised Vs Actual Product**4%
*“As Advertised”*
**Size-Overall**2%
*“I love the different sizes”*
**Shape/Style**1%
*“style are just what I wanted”*
**Durability**1%
*“so far it has held up”*
### **What buyers complain about **
**Adhesion/Stickiness**36%
*“Adhesive is awful”*
**Durability**6%
*“Break Easily”*
**Quality-Overall**5%
*“Bad quality”*
**Size-Overall**5%
*“Smaller than expected”*
**Thickness**4%
*“because the thin width ones are very thin”*
**Color**4%
*“Color dull”*
**Value For Money**3%
*“Not even worth the low price”*
**Functionality-Overall**3%
*“Does not work well”*
**Ease Of Use**3%
*“Hard to write on”*
**Tear Resistance**2%
*“Break Easily”*
### **Top return reasons **
**Adhesion/Stickiness**38%
**Size-Overall**15%
**Advertised Vs Actual Product**8%
**Color**8%
**Value For Money**8%
**Thin**5%
**Functionality-Overall**5%
**Defective Material/Parts**3%
**Quality-Overall**3%
**Design-Overall**1%
## **Common questions**
- **Is washi tape profitable to sell on Amazon United States?**
- The niche generates $1.6M/yr across 65 tracked products. 14 of 18 products launched in the last 360 days are still selling. 90-day search growth is -17.6%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the washi tape niche?**
- 33 brands and 53 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 53% of demand.
- **What do buyers complain about in washi tape?**
- Top complaints mined from reviews: Adhesion/Stickiness, Durability, Quality-Overall. The return rate is 0.8%.
- **When does demand for washi tape peak?**
- Demand peaks in Jan; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the washi tape niche?**
- Listings span $3.94–$14.76; the average listing price is $9.34 (sweet spot $15–$100). The average incumbent carries 1,177 reviews — the moat a new listing must climb.
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