---
title: "Washi Stickers — $110K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/washi-stickers"
last_updated: "2026-08-09T08:54:58.483Z"
locale: en
meta:
description: "Niche score 50/100 · $110K/yr market · 699K searches/yr · $10.41 avg price. Soft demand (-25.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $110K/yr market · 699K searches/yr · $10.41 avg price. Soft demand (-25.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Washi Stickers — $110K/yr Amazon US Niche (2026) - Flapen"
---
# **washi stickers**
**Worth a look**
Shows a fragmented shelf (top 5 take 17% of clicks), but soft demand (-25.3% this quarter) keeps it on the watch list.
Market size 26Growth 12Conversion 19Competition 96Returns 95Price range 63Avg price 37Brand share 96Review moat 30Quality gap 27
**Competition**
**Incredible****17%**
top-5 click share — an open shelf
**Brand share**
**Incredible****30%**
top-5 brand share — no brand owns this niche
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$3.76–$34.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$10.41**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****3,457.82**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$110K**
$110K/yr · 699K searches
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-25.3%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, washi stickers is a $110K/yr Amazon United States market (699K searches/yr). The top 5 brands hold 30% of demand. Demand peaks in Jan. Verdict: Worth a look — 50/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **washi stickers market data**
- **Units sold / yr**
- **13K–15K**
- avg 100–250/product
- **Revenue / yr**
- **$130K–$156K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#339**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **4.1%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.
**Brands**
**89 **▲rising
**Sellers**
**117**
**Top-5 brand share**
**30%**
Top 20: 64%
**Top-5 click share**
**17%**
Top 20: 44%
**Open market**
**67%**
- emmoolife16% - Vecbain4% - Joyberg4% - RISYPISY3% - Auguro3% - LOKIPA3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -25.3% search growth over the last 90 days.
35K25KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/washi-stickers/trend)
## **Top washi stickers search terms**
- **washi stickers**233K/yr-33.7%1.0% conv. - **scrapbook journal**99K/yr-20.5%1.1% conv. - **card making**64K/yr+8.9%0.6% conv. - **washi tape stickers**66K/yr-28.6%0.8% conv. - **craft stickers**40K/yr-6.8%2.3% conv. - **washi stickers for journaling**48K/yr-42.5%1.0% conv. - **vintage scrapbook stickers**20K/yr-21.9%1.6% conv. - **stickers for journaling adults**19K/yr-36.2%1.4% conv. - **vintage stickers for scrapbooking**15K/yr-23.0%2.9% conv. - **cardmaking supplies**12K/yr+24.2%0.1% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/washi-stickers/search-terms)
## **Top washi stickers products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$1K2%$2K3%$3K4%$4K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**200Pcs Vintage Scrapbook Stickers Aesthetic Junk Journal Stamping Supplies Kit Scrapbooking Ephemera Washi Paper for Bullet Journaling Planners Diary Collage**Vecbain**$7.95**4.5★1,083 rev](https://www.amazon.com/dp/B0B4WPT34Y) [2**9 Sets 450 Sheets Washi Stickers for Journaling Plants Fruit Flowers Butterfly Shell Boho Stickers Vintage Aesthetic Scrapbook Sticker for Bullet Journal Art Diary Card Craft Gifts Planner Notebook**emmoolife**$11.95**4.6★2,367 rev](https://www.amazon.com/dp/B0C7VJWNR9) [3**Joyberg Scrapbook 80 Pages Scrapbooking Supplies 8 x 8 In junk journal Album Suitable for Album Memory Book Wedding Anniversary Family DIY Craft Projects (Brown)**Joyberg**$5.36**4.7★1,064 rev](https://www.amazon.com/dp/B0DB23VDFR) [4**LOKIPA 300 Sheets Washi Sticker Set Aesthetic Washi Stickers for Journaling Decorative Stickers for Scrapbooking DIY Arts Crafts**LOKIPA**$7.18**4.5★87 rev](https://www.amazon.com/dp/B0BXKCXL7W) [5**Maxleaf Vintage Washi Sticker Set 400PCS Floral Retro Nostalgic Ephemera Stickers for Scrapbooking Journaling DIY Crafts Planner Diary Album Handmade Work Journal Envelope Gift Wrapping**MAXLEAF**$10.06**4.6★244 rev](https://www.amazon.com/dp/B0CSD2CXVY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**OKUPAN Vintage Coffee Washi Stickers for Scrapbooking 270+ Aesthetic Cafe Food Dessert Baking & Camping Stickers for Journals Planners & DIY Crafts**OKUPAN**$5.63**70 rev8mo ago](https://www.amazon.com/dp/B0G11GC2GF) [**Auguro Plant Landscape Scrapbook Stickers 36 Sheets 200 Pre-Cut Washi Stickers for Journaling PET Transparent Sticker 18 Sheets Scrapbook Paper Decorative or DIY Crafts Arts and Crafting Projects**Auguro**$8.00**48 rev9mo ago](https://www.amazon.com/dp/B0FV2TH3V7) [**Joyberg Scrapbook 80 Pages Scrapbooking Supplies 8 x 8 In junk journal Album Suitable for Album Memory Book Wedding Anniversary Family DIY Craft Projects (Brown)**Joyberg**$5.36**1,064 rev1y ago](https://www.amazon.com/dp/B0DB23VDFR) [**160Pcs Natural Flower Stickers for Scrapbooking Self-Adhesive Transparent Flower Stickers Scrapbook Supplies Journaling Supplies for Adult Card Making Letters DIY Water Bottle Cards Decoration (160)**Weenkilly**$5.99**991 rev2y ago](https://www.amazon.com/dp/B0D1FZKZ8K) [**RISYPISY Pre-Cut Vintage Sticker for Journaling 595PCS - 50 Sheets Washi Brown Scrapbooking Stickers Ephemera for Junk Journal Supplies DIY Crafts Dark Academia Stickers for Adults**RISYPISY**$9.40**415 rev2y ago](https://www.amazon.com/dp/B0CZ6JPJ4C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Auguro Plant Landscape Scrapbook Stickers 36 Sheets 200 Pre-Cut Washi Stickers for Journaling PET Transparent Sticker 18 Sheets Scrapbook Paper Decorative or DIY Crafts Arts and Crafting Projects**Auguro**$8.00**4.4★**▲ 176%**](https://www.amazon.com/dp/B0FV2TH3V7) [**OKUPAN Vintage Coffee Washi Stickers for Scrapbooking 270+ Aesthetic Cafe Food Dessert Baking & Camping Stickers for Journals Planners & DIY Crafts**OKUPAN**$5.63**4.8★**▲ 144%**](https://www.amazon.com/dp/B0G11GC2GF) [**Dizdkizd Flower Sticker Book for Journaling 20 Sheets (150 Pieces) Translucent Washi Stickers for Scrapbooking Junk Journals Planners**Dizdkizd**$9.33**4.4★**▲ 114%**](https://www.amazon.com/dp/B0BWMG5JM5) [**160Pcs Natural Flower Stickers for Scrapbooking Self-Adhesive Transparent Flower Stickers Scrapbook Supplies Journaling Supplies for Adult Card Making Letters DIY Water Bottle Cards Decoration (160)**Weenkilly**$5.99**4.4★**▲ 102%**](https://www.amazon.com/dp/B0D1FZKZ8K) [**12 Sets 600 Sheets Washi Stickers for Journaling Map Nature Celestial Portrait Boho Stickers Vintage Aesthetic Scrapbook Sticker Set for Bullet Journal Art Diary Card Craft Gifts Planner Notebook**emmoolife**$16.47**4.6★**▲ 74%**](https://www.amazon.com/dp/B0BZCRSYCZ)
**~~View all trending →~~**
## **What buyers say about washi stickers**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Best quality”*
**Adhesion/Stickiness**14%
*“It sticks well”*
**Value For Money**10%
*“Good value for money”*
**Ease Of Use**9%
*“Easy peasy”*
**Color**6%
*“Beautiful colors”*
**Advertised Vs Actual Product**5%
*“As Advertised”*
**Design-Overall**4%
*“Beautifully Designed”*
**Size-Overall**4%
*“the size is perfect for my needs”*
**Paper Quality**3%
*“Quality paper”*
**Fun/Entertainment Experience**3%
*“Fun for Kids and Adults”*
### **What buyers complain about **
**Adhesion/Stickiness**22%
*“Bad adhesive”*
**Size-Overall**10%
*“Little small”*
**Quality-Overall**7%
*“Awful Quality”*
**Durability**6%
*“Does not last”*
**Ease Of Use**6%
*“Hard to peel”*
**Functionality-Overall**5%
*“Not effective”*
**Value For Money**5%
*“for the price and amount I don't even care”*
**Paper Quality**3%
*“Paper is thin”*
**Advertised Vs Actual Product**3%
*“False advertising”*
**Thickness**2%
*“It isn't super thick”*
### **Top return reasons **
**Size-Overall**37%
**Adhesion/Stickiness**16%
**Advertised Vs Actual Product**10%
**Value For Money**7%
**Functionality-Overall**6%
**Cutting/Trimming**3%
**Quality-Overall**3%
**Color**3%
**Defective Material/Parts**3%
**Paper Quality**2%
## **Common questions**
- **Is washi stickers profitable to sell on Amazon United States?**
- The niche generates $110K/yr across 143 tracked products. 11 of 35 products launched in the last 360 days are still selling. 90-day search growth is -25.3%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the washi stickers niche?**
- 89 brands and 117 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 30% of demand.
- **What do buyers complain about in washi stickers?**
- Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Quality-Overall. The return rate is 1.0%.
- **When does demand for washi stickers peak?**
- Demand peaks in Jan; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the washi stickers niche?**
- Listings span $3.76–$34.41; the average listing price is $10.41 (sweet spot $15–$100). The average incumbent carries 3,458 reviews — the moat a new listing must climb.
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