---
title: "Washi Paper — $49K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/washi-paper"
last_updated: "2026-08-09T08:51:27.773Z"
locale: en
meta:
description: "Niche score 45/100 · $49K/yr market · 136K searches/yr · $15.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $49K/yr market · 136K searches/yr · $15.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Washi Paper — $49K/yr Amazon US Niche (2026) - Flapen"
---
# **washi paper**
**Skip it**
A small market ($49K/yr) — this niche doesn't clear our bar today.
Market size 12Growth 18Conversion 30Competition 53Returns 90Price range 69Avg price 76Brand share 55Review moat 75Quality gap 43
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$15.29**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****516.9**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$4.96–$37.03**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-13.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$49K**
$49K/yr · 136K searches
According to Flapen's Amazon United States niche tracking, washi paper is a $49K/yr Amazon United States market (136K searches/yr). The top 5 brands hold 72% of demand. Verdict: Skip it — 45/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **washi paper market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$46K–$61K**
- units × avg price
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#179**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**63**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 99%
**Open market**
**22%**
- FIVEIZERO26% - ONAO25% - Aitoh7% - qianshan7% - Feifeiya7% - Origamipolly6%
## **Demand**
Weekly Amazon search volume, last 27 weeks — -13.3% search growth over the last 90 days.
4K3KJan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/washi-paper/trend)
## **Top washi paper search terms**
- **washi paper**62K/yr-11.1%2.2% conv. - **japanese paper**35K/yr-15.8%1.0% conv. - **shoji paper**13K/yr+1.9%2.2% conv. - **washi paper sheets**17K/yr-29.9%1.6% conv. - **japanese washi paper**7K/yr-10.4%1.6% conv. - **shoji screen paper**4K/yr-11.7%0.6% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/washi-paper/search-terms)
## **Top washi paper products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$5K20%$10K30%$15K40%$20K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**50/100 Sheets FIVEIZERO A4 Mulberry Paper Sheets Natural Fiber Rice Papers 8.3x11.7in Natural Decoupage Tissue Paper for Writing Painting Decorative &Card Making Papers DIY Craft**FIVEIZERO**$8.95**4.6★1,310 rev](https://www.amazon.com/dp/B0CBRKYF99) [2**ONAO Shoji Paper Roll (11 x 118) Shoji Screen Replacement Paper Japanese Shoji Gami Made in JAPAN Natural White**ONAO**$12.95**4.4★495 rev](https://www.amazon.com/dp/B004ZB9HFO) [3**Aitoh SG-A Shoji Gami Origami Paper Washi Roll 11-Inch x 60-Feet**Aitoh**$15.77**4.4★264 rev](https://www.amazon.com/dp/B000JJMI48) [4**ONAO Washi Paper Printable A4 Printer Paper (100 Sheets) TAIREISHI Japanese Paper for Printing Multipurpose Copy Paper for Laser and Inkjet Printers Made in JAPAN (47301)**ONAO**$19.61**4.5★907 rev](https://www.amazon.com/dp/B00AE1C1ZC) [5**Origami Paper Kit 50 Sheets 70GSM 6 Inch Square Double Sided Color 50 Vivid Japanese Washi Chiyo Colors for Hand Crafts Origami Paper Arts Creativity.Japanese Sakuras**qianshan**$5.08**4.5★432 rev](https://www.amazon.com/dp/B0CSMGGZ2N)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Philbinden 8.5x11 Printable Washi Paper Sticker White Multipurpose Copy Paper**Philbinden**$14.15**2 rev3mo ago](https://www.amazon.com/dp/B0GTV9R9FN) [**ONAO Japanese Shoji Paper Roll (37 x 23.6 ft) Unryu Pattern with Natural Fibers Shoji Screen Replacement Paper Made in Japan**ONAO**$37.03**35 rev1y ago](https://www.amazon.com/dp/B0F5PSMGHJ) [**Feifeiya Washi Paper Sticker White Printable Multipurpose Copy Paper Inkjet Printer Compatible Full Sheet Letter Size Labels(30 Pcs 8.5 x 11 Inches)**Feifeiya**$17.01**129 rev1y ago](https://www.amazon.com/dp/B0DMDTH77P) [**Feifeiya Washi Paper Sticker White Printable Multipurpose Copy Paper Inkjet Printer Compatible Full Sheet Letter Size Labels**Feifeiya**$22.81**129 rev1y ago](https://www.amazon.com/dp/B0DMDPHCLG) [**GarfxG A4 Mulberry Paper 20 Sheets Natural Rice Paper for Decoupage Writing Painting Printing Decorative Card Making Art Crafts DIY Gift Wrap -Off-White Color**GarfxG**$6.19**235 rev2y ago](https://www.amazon.com/dp/B0F596PT5L)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Philbinden 8.5x11 Printable Washi Paper Sticker White Multipurpose Copy Paper**Philbinden**$14.15**3.5★**▲ 287%**](https://www.amazon.com/dp/B0GTV9R9FN) [**ONAO Japanese Shoji Paper Roll (37 x 23.6 ft) Unryu Pattern with Natural Fibers Shoji Screen Replacement Paper Made in Japan**ONAO**$37.03**4.5★**▲ 94%**](https://www.amazon.com/dp/B0F5PSMGHJ) [**ONAO Washi Paper Printable A5 Printer Paper (50 Sheets) TAIREISHI Japanese Paper for Printing Multipurpose Copy Paper for Laser and Inkjet Printers Made in JAPAN (47306)**ONAO**$10.28**4.5★**▲ 73%**](https://www.amazon.com/dp/B0150YTOP2) [**Feifeiya Washi Paper Sticker White Printable Multipurpose Copy Paper Inkjet Printer Compatible Full Sheet Letter Size Labels**Feifeiya**$22.81**4.4★**▲ 41%**](https://www.amazon.com/dp/B0DMDPHCLG) [**60 Sheets Mulberry Paper 8.5 x 11 Rice Paper Handmade Decoupage Sheets for Writing Drawing Scrapbooking and DIY Art Craft Cream**Prudiut**$8.03**4.6★**▲ 40%**](https://www.amazon.com/dp/B09MRN8R1D)
**~~View all trending →~~**
## **What buyers say about washi paper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Paper Quality**23%
*“Beautiful, vibrant paper”*
**Quality-Overall**19%
*“Decent quality”*
**Value For Money**8%
*“Good price”*
**Design-Overall**7%
*“the designs are beautiful”*
**Color**7%
*“Great colors”*
**Advertised Vs Actual Product**5%
*“As described”*
**Print Quality**4%
*“the prints are beautiful”*
**Adhesion/Stickiness**3%
*“It adheres well when used for decoupage projects”*
**Thickness**2%
*“This is the perfect thickness”*
**Size-Overall**2%
*“its nearly a perfect fit”*
### **What buyers complain about **
**Quality-Overall**12%
*“looks and feels cheap”*
**Paper Quality**10%
*“This rice paper is not what I was expecting”*
**Adhesion/Stickiness**8%
*“Not happy with stickiness”*
**Thickness**7%
*“This is slightly thicker paper than the commonly available”*
**Size-Overall**7%
*“although it is slightly larger than what is listed”*
**Strength**5%
*“Delicate”*
**Color**4%
*“Black will bleed”*
**Instructions/User Manual/Troubleshooting**3%
*“Theres also no instructions, so its trial and error. wasting a sheet on discovering which side peels”*
**Functionality-Overall**3%
*“will not feed though my printer”*
**Print Quality**3%
*“Not full sheet printed well”*
### **Top return reasons **
**Size-Overall**22%
**Paper Quality**15%
**Advertised Vs Actual Product**10%
**Thin**7%
**Color**6%
**Functionality-Overall**4%
**Value For Money**4%
**Thickness**3%
**Print Quality**3%
**Quality-Overall**3%
## **Common questions**
- **Is washi paper profitable to sell on Amazon United States?**
- The niche generates $49K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.3%. Flapen's verdict: Skip it (45/100).
- **How competitive is the washi paper niche?**
- 14 brands and 63 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in washi paper?**
- Top complaints mined from reviews: Quality-Overall, Paper Quality, Adhesion/Stickiness. The return rate is 1.2%.
- **What does it cost to enter the washi paper niche?**
- Listings span $4.96–$37.03; the average listing price is $15.29 (sweet spot $15–$100). The average incumbent carries 517 reviews — the moat a new listing must climb.
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