---
title: "Warhammer Paint Set — $131K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/warhammer-paint-set"
last_updated: "2026-08-09T13:09:12.004Z"
locale: en
meta:
description: "Niche score 37/100 · $131K/yr market · 80K searches/yr · $51.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $131K/yr market · 80K searches/yr · $51.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Warhammer Paint Set — $131K/yr Amazon US Niche (2026) - Flapen"
---
# **warhammer paint set**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 29Growth 21Conversion 40Competition 19Returns 96Price range 48Avg price 93Brand share 0Review moat 75Quality gap 20
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$51.23**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****500.42**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$27.14–$179.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$131K**
$131K/yr · 80K searches
**Growth**
**Bad****-7.8%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, warhammer paint set is a $131K/yr Amazon United States market (80K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 37/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **warhammer paint set market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$128K–$154K**
- units × avg price
- **Conversion rate**
- **3.2%**
- **Avg BSR**
- **#884**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **4.7%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **—flat
**Sellers**
**63**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**0%**
- Games Workshop74% - Nicpro17% - The Army Painter6% - Smallbudi3%
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — -7.8% search growth over the last 90 days.
5K3KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Dec · busiest ÷ quietest = 4.2×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/warhammer-paint-set/trend)
## **Top warhammer paint set search terms**
- **warhammer paint set**45K/yr-14.5%2.6% conv. - **warhammer 40k paint set**22K/yr+1.8%2.3% conv. - **warhammer paint kit**5K/yr+2.6%2.8% conv. - **war hammer paint kit**6K/yr-2.5%1.7% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/warhammer-paint-set/search-terms)
## **Top warhammer paint set products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$20K30%$39K45%$59K60%$78K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Games Workshop - Warhammer 40 000: Paints + Tools Set**Games Workshop**$38.62**4.6★1,190 rev](https://www.amazon.com/dp/B0CBKHZY3V) [2**GAMES WORKSHOP Warhammer 40K: Space Marines: Infernus Marines & Paints Set**Games Workshop**$30.23**4.7★899 rev](https://www.amazon.com/dp/B0CBKMFK1D) [3**Games Workshop - Warhammer - Age of Sigmar Paints + Tools (2024 3rd Edition)**Games Workshop**$39.24**4.6★240 rev](https://www.amazon.com/dp/B0D9W7WTXV) [4**Nicpro All-In-One Miniature Painting Kit Including 18 Colors Model Paint Wet Palette 11PCS Detail Paint Brushes Drybrush Magnetic Painting Handle 2PCS Sponges 50PCS Pallet Paper and Brush Holder**Nicpro**$64.94**4.7★112 rev](https://www.amazon.com/dp/B0FDQTSRCL) [5**Nicpro Professional Miniature Painting Kit Stay Wet Palette & 16PCS Detail Paint Brushes Drybrush with Nylon Bag 100PCS Pallet Paper 4PCS Sponge Mixing Paint Saver Palette for Miniature Model**Nicpro**$39.22**4.7★483 rev](https://www.amazon.com/dp/B0DK4YS4B2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Smallbudi 20 Colors Model Paint Set 20ml/0.6Oz Miniature Acrylic Paint**Smallbudi**$29.01**60 rev6mo ago](https://www.amazon.com/dp/B0GFKYTGWG) [**Nicpro 30 Colors Model Paint Set 20ml Ready to Use Modeling Acrylic Paints Brush & Airbrush Compatible Miniature Paint Set for Beginner & Professional on Model Scale Figure Crafts with 3 Thinner**Nicpro**$38.81**306 rev8mo ago](https://www.amazon.com/dp/B0G1YK3W1V) [**Nicpro All-In-One Miniature Painting Kit Including 18 Colors Model Paint Wet Palette 11PCS Detail Paint Brushes Drybrush Magnetic Painting Handle 2PCS Sponges 50PCS Pallet Paper and Brush Holder**Nicpro**$64.94**112 rev8mo ago](https://www.amazon.com/dp/B0FDQTSRCL) [**Nicpro 18 Colors Model Paint Set 20ml Ready to Use Modeling Acrylic Paints Brush & Airbrush Compatible Miniature Paint Set for Beginners & Artists on Models Figures Crafts Canvas with 1 Thinner**Nicpro**$27.14**306 rev1y ago](https://www.amazon.com/dp/B0FBRH3VZ9) [**Nicpro Professional Miniature Painting Kit Stay Wet Palette & 16PCS Detail Paint Brushes Drybrush with Nylon Bag 100PCS Pallet Paper 4PCS Sponge Mixing Paint Saver Palette for Miniature Model**Nicpro**$39.22**483 rev1y ago](https://www.amazon.com/dp/B0DK4YS4B2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Smallbudi 20 Colors Model Paint Set 20ml/0.6Oz Miniature Acrylic Paint**Smallbudi**$29.01**4.7★**▲ 298%**](https://www.amazon.com/dp/B0GFKYTGWG) [**Nicpro 30 Colors Model Paint Set 20ml Ready to Use Modeling Acrylic Paints Brush & Airbrush Compatible Miniature Paint Set for Beginner & Professional on Model Scale Figure Crafts with 3 Thinner**Nicpro**$38.81**4.6★**▲ 282%**](https://www.amazon.com/dp/B0G1YK3W1V) [**Nicpro All-In-One Miniature Painting Kit Including 18 Colors Model Paint Wet Palette 11PCS Detail Paint Brushes Drybrush Magnetic Painting Handle 2PCS Sponges 50PCS Pallet Paper and Brush Holder**Nicpro**$64.94**4.7★**▲ 176%**](https://www.amazon.com/dp/B0FDQTSRCL) [**Nicpro 18 Colors Model Paint Set 20ml Ready to Use Modeling Acrylic Paints Brush & Airbrush Compatible Miniature Paint Set for Beginners & Artists on Models Figures Crafts Canvas with 1 Thinner**Nicpro**$27.14**4.6★**▲ 71%**](https://www.amazon.com/dp/B0FBRH3VZ9) [**The Army Painter Warpaints Fanatic Mega Set Combo 50 x 18 mL Acrylic Paints incl. Skin Tones Metallics Effects Washes 1 Free Paint Station & 2 Brushes - Model Paint for Warhammer & D&D**The Army Painter**$179.44**4.8★**▲ 70%**](https://www.amazon.com/dp/B0CSPFHF6K)
**~~View all trending →~~**
## **What buyers say about warhammer paint set**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Good variety”*
**Color**14%
*“Good color”*
**Paint Quality**14%
*“Amazingly beautiful paint”*
**Value For Money**14%
*“Great value”*
**Engraving/Paint/Sublimation**5%
*“this is a fantastic paint set”*
**Advertised Vs Actual Product**4%
*“Better than I expected”*
**Ease Of Use**3%
*“easy to work with”*
**Thickness**2%
*“the included thinner works wonders”*
**Gifting Purpose**2%
*“Great gift”*
**Coverage**2%
*“It has excellent coverage”*
### **What buyers complain about **
**Quality-Overall**15%
*“Missing quality control”*
**Paint Quality**10%
*“The actual paint is subpar”*
**Thickness**8%
*“My typical thinners don't work well”*
**Size-Overall**6%
*“a bit big”*
**Color**6%
*“However, the red and orange colors are not good”*
**Value For Money**6%
*“Not worth the money”*
**Product Condition**3%
*“May arrive used”*
**Ease Of Cleaning**3%
*“it's kind of messy to flip it over to use the other side at the same time”*
**Functionality-Overall**2%
*“it didnt work for our purpose”*
**Rusts/Corrodes**1%
*“Clipping tool was a bit rusted”*
### **Top return reasons **
**Paint Quality**29%
**Value For Money**10%
**Advertised Vs Actual Product**10%
**Product Condition**8%
**Defective Material/Parts**8%
**Color**6%
**Quality-Overall**5%
**Size-Overall**5%
**Gifting Purpose**3%
**Leak-Proof**3%
## **Common questions**
- **Is warhammer paint set profitable to sell on Amazon United States?**
- The niche generates $131K/yr across 12 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -7.8%. Flapen's verdict: Skip it (37/100).
- **How competitive is the warhammer paint set niche?**
- 4 brands and 63 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in warhammer paint set?**
- Top complaints mined from reviews: Quality-Overall, Paint Quality, Thickness. The return rate is 0.7%.
- **When does demand for warhammer paint set peak?**
- Demand peaks in Dec; the busiest month runs 4.2× the quietest.
- **What does it cost to enter the warhammer paint set niche?**
- Listings span $27.14–$179.44; the average listing price is $51.23 (sweet spot $15–$100). The average incumbent carries 500 reviews — the moat a new listing must climb.
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