---
title: "Search terms — vinyl - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/vinyl/search-terms"
last_updated: "2026-08-09T09:21:17.027Z"
locale: en
meta:
  description: "Niche score 57/100 · $2.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · $2.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — vinyl - Flapen"
---

# **vinyl**

**Worth a look**

Shows a $2.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 95Growth 24Conversion 33Competition 89Returns 80Price range 77Avg price 79Brand share 26Review moat 23Quality gap 32

**Market size**

**Incredible****$2.0M**

$2.0M/yr · 4.7M searches

**Competition**

**Great****26%**

top-5 click share — an open shelf

**Returns**

**Great****1.8%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$16.59**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$3.81–$52.86**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****2.6%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****90%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-1.3%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****7,517.03**

avg incumbent reviews — the moat a new listing must climb

## Search terms