---
title: "Vintage Stickers — $170K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/vintage-stickers"
last_updated: "2026-08-09T10:54:04.667Z"
locale: en
meta:
description: "Niche score 54/100 · $170K/yr market · 1.1M searches/yr · $8.66 avg price. Soft demand (-15.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $170K/yr market · 1.1M searches/yr · $8.66 avg price. Soft demand (-15.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Vintage Stickers — $170K/yr Amazon US Niche (2026) - Flapen"
---
# **vintage stickers**
**Worth a look**
Shows no brand lock-in (top 5 brands take 25% of clicks), but soft demand (-15.1% this quarter) keeps it on the watch list.
Market size 35Growth 17Conversion 23Competition 96Returns 96Price range 53Avg price 24Brand share 97Review moat 61Quality gap 33
**Brand share**
**Incredible****25%**
top-5 brand share — no brand owns this niche
**Competition**
**Incredible****16%**
top-5 click share — an open shelf
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****1,077.42**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$3.15–$28.26**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$170K**
$170K/yr · 1.1M searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****$8.66**
avg listing price — sweet spot $15–$100
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-15.1%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, vintage stickers is a $170K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 25% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 54/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vintage stickers market data**
- **Units sold / yr**
- **20K–25K**
- avg 100–250/product
- **Revenue / yr**
- **$173K–$217K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#486**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **83%**
- **Out of stock**
- **2.3%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.
**Brands**
**114 **▲rising
**Sellers**
**133**
**Top-5 brand share**
**25%**
Top 20: 54%
**Top-5 click share**
**16%**
Top 20: 40%
**Open market**
**72%**
- Callist9% - slapaflife5% - Koolstuffs4% - emmoolife4% - BarrelTree4% - PRSTINCOL3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.1% search growth over the last 90 days.
30K20KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/vintage-stickers/trend)
## **Top vintage stickers search terms**
- **vintage stickers**223K/yr-25.0%1.8% conv. - **transparent stickers**167K/yr-18.4%1.3% conv. - **retro stickers**76K/yr-5.6%1.2% conv. - **bullet journal stickers**80K/yr-26.7%1.1% conv. - **sticker books for journaling**52K/yr-6.6%0.6% conv. - **scrapbook sticker book**48K/yr+8.7%1.3% conv. - **whimsical stickers**39K/yr+16.5%1.0% conv. - **sticker book for scrapbooking**58K/yr-4.3%1.1% conv. - **junk journal sticker book**44K/yr-21.6%0.6% conv. - **decorative stickers**39K/yr-6.6%1.5% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/vintage-stickers/search-terms)
## **Top vintage stickers products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$2K2%$3K3%$5K4%$7K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**120 PCS Vintage Aesthetic Stickers for Journaling Scrapbook Supplies Junk Journal Stickers Botanical Waterproof Vinyl Sticker Pack for Planner Diary Water Bottles Gifts for Teen Girls Women**Koolstuffs**$5.46**4.6★1,843 rev](https://www.amazon.com/dp/B0C8T7G5PX) [2**Girls Korean Sticker Book Food and Daily Life Theme - 1300+ Cute Dream Style Foodie Stickers for DIY Scrapbooking Journaling Handbook Decoration Pink**Callist**$8.99**4.7★256 rev](https://www.amazon.com/dp/B0GJZTH9NW) [3**Girls Korean Sticker Book Food and Daily Life Theme - 1300+ Cute Dream Style Foodie Stickers for DIY Scrapbooking Journaling Handbook Decoration Blue**Callist**$8.88**4.7★256 rev](https://www.amazon.com/dp/B0GJZDCH9J) [4**160Pcs Natural Flower Stickers for Scrapbooking Self-Adhesive Transparent Flower Stickers Scrapbook Supplies Journaling Supplies for Adult Card Making Letters DIY Water Bottle Cards Decoration (160)**Weenkilly**$5.99**4.4★991 rev](https://www.amazon.com/dp/B0D1FZKZ8K) [5**300 Pcs Vintage Stickers Junk Journal Supplies Cute Stickers for Journaling Supplies Junk Journal Supplies DIY Paper Crafts Water Bottle Laptop Computer**slapaflife**$5.18**4.6★177 rev](https://www.amazon.com/dp/B0FFZ5WCSC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Girls Korean Sticker Book Food and Daily Life Theme - 1300+ Cute Dream Style Foodie Stickers for DIY Scrapbooking Journaling Handbook Decoration Pink**Callist**$8.99**256 rev4mo ago](https://www.amazon.com/dp/B0GJZTH9NW) [**Girls Korean Sticker Book Food and Daily Life Theme - 1300+ Cute Dream Style Foodie Stickers for DIY Scrapbooking Journaling Handbook Decoration Blue**Callist**$8.88**256 rev4mo ago](https://www.amazon.com/dp/B0GJZDCH9J) [**Jotlink Planner Stickers for Bullet Journal Calendar Daily Weekly Monthly Planning Layout Morandi Color Coding Date Dots Icons Habit Tracking Headings Etc. 7 Sheets Over 635 Stickers Pack**Jotlink**$6.76**34 rev5mo ago](https://www.amazon.com/dp/B0GK7G1PD4) [**600PCS Vintage Stickers Scrapbook Aesthetic Sticker for Adults Cottagecore Stickers for Bullet Journal Daily Planner Water Bottles DIY Crafts Scrapbooking Supplies**Reppray**$8.71**17 rev5mo ago](https://www.amazon.com/dp/B0GJPQCG18) [**ZHIJIANHZ 2600Pcs Magazine Letter Stickers Book for Scrapbook Album Vintage Ransom Alphabet Stickers for Journaling Scrapbook Supplies and Book Decor with 40 Sheets Pre-Cut Viny**ZHIJIANHZ**$12.84**49 rev7mo ago](https://www.amazon.com/dp/B0G4RF2C4D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**600PCS Vintage Stickers Scrapbook Aesthetic Sticker for Adults Cottagecore Stickers for Bullet Journal Daily Planner Water Bottles DIY Crafts Scrapbooking Supplies**Reppray**$8.71**4.5★**▲ 268%**](https://www.amazon.com/dp/B0GJPQCG18) [**Girls Korean Sticker Book Food and Daily Life Theme - 1300+ Cute Dream Style Foodie Stickers for DIY Scrapbooking Journaling Handbook Decoration Pink**Callist**$8.99**4.7★**▲ 257%**](https://www.amazon.com/dp/B0GJZTH9NW) [**Girls Korean Sticker Book Food and Daily Life Theme - 1300+ Cute Dream Style Foodie Stickers for DIY Scrapbooking Journaling Handbook Decoration Blue**Callist**$8.88**4.7★**▲ 248%**](https://www.amazon.com/dp/B0GJZDCH9J) [**Jotlink Planner Stickers for Bullet Journal Calendar Daily Weekly Monthly Planning Layout Morandi Color Coding Date Dots Icons Habit Tracking Headings Etc. 7 Sheets Over 635 Stickers Pack**Jotlink**$6.76**4.4★**▲ 247%**](https://www.amazon.com/dp/B0GK7G1PD4) [**ZHIJIANHZ 2600Pcs Magazine Letter Stickers Book for Scrapbook Album Vintage Ransom Alphabet Stickers for Journaling Scrapbook Supplies and Book Decor with 40 Sheets Pre-Cut Viny**ZHIJIANHZ**$12.84**4.5★**▲ 200%**](https://www.amazon.com/dp/B0G4RF2C4D)
**~~View all trending →~~**
## **What buyers say about vintage stickers**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“the quality is solid”*
**Adhesion/Stickiness**14%
*“easy to stick”*
**Value For Money**10%
*“Great purchase for the price”*
**Color**9%
*“Bright colors”*
**Design-Overall**6%
*“Variety of designs”*
**Advertised Vs Actual Product**5%
*“As described”*
**Ease Of Use**5%
*“Easy to use”*
**Fun/Entertainment Experience**4%
*“Fun for Kids and Adults”*
**Size-Overall**4%
*“the size is perfect for my needs”*
**Gifting Purpose**2%
*“Great gift”*
### **What buyers complain about **
**Adhesion/Stickiness**17%
*“Do not stick”*
**Size-Overall**12%
*“HUGE”*
**Ease Of Use**12%
*“hard to peel”*
**Quality-Overall**6%
*“Disappointing selection and quality”*
**Advertised Vs Actual Product**5%
*“False advertising”*
**Color**5%
*“bad color”*
**Value For Money**3%
*“not for that price”*
**Thickness**2%
*“This sticker paper is very thick”*
**Durability**2%
*“one still tore in half pretty easily”*
**Water Resistance**2%
*“Not water resistant”*
### **Top return reasons **
**Size-Overall**29%
**Advertised Vs Actual Product**17%
**Adhesion/Stickiness**16%
**Value For Money**8%
**Quality-Overall**4%
**Color**3%
**Design-Overall**3%
**Print Quality**2%
**Functionality-Overall**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is vintage stickers profitable to sell on Amazon United States?**
- The niche generates $170K/yr across 151 tracked products. 12 of 46 products launched in the last 360 days are still selling. 90-day search growth is -15.1%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the vintage stickers niche?**
- 114 brands and 133 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 25% of demand.
- **What do buyers complain about in vintage stickers?**
- Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Ease Of Use. The return rate is 0.9%.
- **When does demand for vintage stickers peak?**
- Demand peaks in Sep–Oct; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the vintage stickers niche?**
- Listings span $3.15–$28.26; the average listing price is $8.66 (sweet spot $15–$100). The average incumbent carries 1,077 reviews — the moat a new listing must climb.
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