---
title: "Valentines Paper — $36K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/valentines-paper"
last_updated: "2026-08-09T09:52:58.156Z"
locale: en
meta:
description: "Niche score 27/100 · $36K/yr market · 164K searches/yr · $10.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 27/100 · $36K/yr market · 164K searches/yr · $10.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Valentines Paper — $36K/yr Amazon US Niche (2026) - Flapen"
---
# **valentines paper**
**Skip it**
Soft demand (-97.2% this quarter) — this niche doesn't clear our bar today.
Market size 9Growth 0Conversion 26Competition 27Returns 78Price range 0Avg price 39Brand share 12Review moat 98Quality gap 32
**Review moat**
**Incredible****41.1**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Okay****$10.67**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$36K**
$36K/yr · 164K searches
**Growth**
**Bad****-97.2%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$7.67–$13.51**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, valentines paper is a $36K/yr Amazon United States market (164K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 27/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **valentines paper market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$64K–$85K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#899**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **60%**
- **Out of stock**
- **14.9%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **202 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▲rising
**Sellers**
**11**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**5%**
- SKIONCE49% - iKammo17% - Konsait10% - Whaline8% - Generic6% - Print Works6% - Open — no brand owns it (1 brand, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -97.2% search growth over the last 90 days.
30K20KSpike '24Black Friday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 129.2×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/valentines-paper/trend)
## **Top valentines paper search terms**
- **valentine scrapbook paper**16K/yr-96.9%0.3% conv. - **valentines scrapbook paper**17K/yr-97.2%1.1% conv. - **valentines day scrapbook paper**9K/yr-94.7%0.6% conv. - **valentines paper**27K/yr-98.6%0.6% conv. - **valentine paper**22K/yr-98.4%0.0% conv. - **valentine cardstock**13K/yr-97.2%0.3% conv. - **valentines cardstock**13K/yr-97.5%0.0% conv. - **valentines day paper**15K/yr-98.1%0.0% conv. - **valentines day cardstock**7K/yr-96.2%0.5% conv. - **valentine craft paper**5K/yr-94.8%1.0% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/valentines-paper/search-terms)
## **Top valentines paper products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$7K30%$11K40%$14K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Valentines Pattern Paper Double Sided Decorative Scrapbook Craft Paper Heart Red Pink Cardstock for Valentines Craft Supplies Card Making Scrapbooking (12 Design 24 Sheet 6 x 6 Inch)**SKIONCE**$7.67**4.7★48 rev](https://www.amazon.com/dp/B0GC6K6BY7) [2**Happy Valentines Day Scrapbook Paper Pad - 24 Sheets 12x12 in Double-Sided Patterned Decorative Craft Paper for Card Making Journals DIY Crafts Photo Album**SKIONCE**$12.01**3.8★14 rev](https://www.amazon.com/dp/B0G5YLHJVX) [3**24 Sheets Valentine Pattern Paper Watercolor Heart Love Scrapbooking Double-Sided Red Pink Craft Paper Folded Flat for DIY Card Making Scrapbook Photo Album Journal Decor 12 Design**SKIONCE**$9.86**4.8★7 rev](https://www.amazon.com/dp/B0G7HHGL9F) [4**Konsait 24 Sheets Valentines Scrapbook Paper 12x12 Double Sided Valentine Decorative Paper Valentine Craft Papers for Card Making Wedding Anniversaries Heart Love Scrapbooking Supplies**Konsait**$11.85**4.6★35 rev](https://www.amazon.com/dp/B0DM1G4QMK) [5**Valentines Day Scrapbook Paper Pad Pink Red Love Heart Patterned Paper 121224 Sheets Scrapbook CardStock Papers Pad for Holiday Cardmaking DIY Origami Decorative Craft Papers.**iKammo**$9.89**4.6★197 rev](https://www.amazon.com/dp/B0DPFY1Z56)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Valentines Pattern Paper Double Sided Decorative Scrapbook Craft Paper Heart Red Pink Cardstock for Valentines Craft Supplies Card Making Scrapbooking (12 Design 24 Sheet 6 x 6 Inch)**SKIONCE**$7.67**48 rev6mo ago](https://www.amazon.com/dp/B0GC6K6BY7) [**24 Sheets Valentine Pattern Paper Watercolor Heart Love Scrapbooking Double-Sided Red Pink Craft Paper Folded Flat for DIY Card Making Scrapbook Photo Album Journal Decor 12 Design**SKIONCE**$9.86**7 rev6mo ago](https://www.amazon.com/dp/B0G7HHGL9F) [**Red Valentine Scrapbook Paper Pad 24 Sheets Heart Pattern Aesthetics Double Sided Print Floral DIY Crafts Collage Decoration for Photo Album Journals Card Folded Gift Wrapping Supplies**EAMOTOL**$10.10**24 rev7mo ago](https://www.amazon.com/dp/B0G65B49GL) [**Happy Valentines Day Scrapbook Paper Pad - 24 Sheets 12x12 in Double-Sided Patterned Decorative Craft Paper for Card Making Journals DIY Crafts Photo Album**SKIONCE**$12.01**14 rev7mo ago](https://www.amazon.com/dp/B0G5YLHJVX) [**Mothers Day Scrapbook Paper 1212 :Double-Sided Pink Love Floral Origami Papers Pad Patterned Craft paper for Kids DIY Cardmaking journaling Scrapbooking Junk Journal Papers 24 Sheets.**iKammo**$13.51**4 rev8mo ago](https://www.amazon.com/dp/B0G5WZXYRZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Valentines Pattern Paper Double Sided Decorative Scrapbook Craft Paper Heart Red Pink Cardstock for Valentines Craft Supplies Card Making Scrapbooking (12 Design 24 Sheet 6 x 6 Inch)**SKIONCE**$7.67**4.7★**▲ 909%**](https://www.amazon.com/dp/B0GC6K6BY7) [**Happy Valentines Day Scrapbook Paper Pad - 24 Sheets 12x12 in Double-Sided Patterned Decorative Craft Paper for Card Making Journals DIY Crafts Photo Album**SKIONCE**$12.01**3.8★**▲ 474%**](https://www.amazon.com/dp/B0G5YLHJVX) [**Red Valentine Scrapbook Paper Pad 24 Sheets Heart Pattern Aesthetics Double Sided Print Floral DIY Crafts Collage Decoration for Photo Album Journals Card Folded Gift Wrapping Supplies**EAMOTOL**$10.10**4.3★**▲ 255%**](https://www.amazon.com/dp/B0G65B49GL) [**24 Sheets Valentine Pattern Paper Watercolor Heart Love Scrapbooking Double-Sided Red Pink Craft Paper Folded Flat for DIY Card Making Scrapbook Photo Album Journal Decor 12 Design**SKIONCE**$9.86**4.8★**▲ 128%**](https://www.amazon.com/dp/B0G7HHGL9F) [**48 Sheets Valentines Day Heart Scrapbook Paper Cardstock Colorful Heart 11x11inch Valentines Scrapbooking Paper Pad Romantic DIY Craft Decorative Pattern Paper for Journals Gift Wrapping Supplies**Generic**$12.55**4.3★**▲ 121%**](https://www.amazon.com/dp/B0DJMW7CLY)
**~~View all trending →~~**
## **What buyers say about valentines paper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**25%
*“Pretty colors”*
**Paper Quality**25%
*“Really cute paper”*
**Advertised Vs Actual Product**13%
*“As described”*
**Design-Overall**11%
*“The projects I made with these came out so cute”*
**Quality-Overall**6%
*“was good quality”*
**Shape/Style**4%
*“Patterns are cute”*
**Value For Money**4%
*“the price point was quite reasonable”*
**Print Quality**2%
*“Cute prints”*
### **What buyers complain about **
**Paper Quality**30%
*“This is regular paper”*
**Color**18%
*“Colors are a little muted”*
**Advertised Vs Actual Product**5%
*“The title is misleading”*
**Quality-Overall**5%
*“Not happy with the quality”*
**Print Quality**5%
*“Not Cardstock, Dull Printing”*
### **Top return reasons **
**Size-Overall**34%
**Advertised Vs Actual Product**16%
**Weight Heavy**7%
**Display Colors**7%
**Print Quality**5%
**Paper Quality**5%
**Value For Money**5%
**Design-Overall**4%
**Color**4%
**Smell**4%
## **Common questions**
- **Is valentines paper profitable to sell on Amazon United States?**
- The niche generates $36K/yr across 10 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -97.2%. Flapen's verdict: Skip it (27/100).
- **How competitive is the valentines paper niche?**
- 7 brands and 11 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in valentines paper?**
- Top complaints mined from reviews: Paper Quality, Color, Advertised Vs Actual Product. The return rate is 1.9%.
- **When does demand for valentines paper peak?**
- Demand peaks in Jan–Feb; the busiest month runs 129.2× the quietest.
- **What does it cost to enter the valentines paper niche?**
- Listings span $7.67–$13.51; the average listing price is $10.67 (sweet spot $15–$100). The average incumbent carries 41 reviews — the moat a new listing must climb.
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