---
title: "Valentines Day Charms — $0/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/valentines-day-charms"
last_updated: "2026-08-09T07:13:15.496Z"
locale: en
meta:
description: "Niche score 13/100 · $0/yr market · 95K searches/yr · $10.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 13/100 · $0/yr market · 95K searches/yr · $10.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Valentines Day Charms — $0/yr Amazon US Niche (2026) - Flapen"
---
# **valentines day charms**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 0Conversion 0Competition 7Returns 49Price range 0Avg price 36Brand share 0Review moat 55Quality gap 21
**Review moat**
**Good****1,287.33**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****3.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Okay****$10.36**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****91%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$0**
$0/yr · 95K searches
**Growth**
**Bad****-94.3%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$8.76–$12.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, valentines day charms is a $0/yr Amazon United States market (95K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 13/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **valentines day charms market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$26K–$31K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#543**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **17%**
- **Out of stock**
- **24.7%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **318 days**
## **Competition & brand share**
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▲rising
**Sellers**
**5**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**91%**
Top 20: 100%
**Open market**
**0%**
- SANNIX48% - MARFOREVER24% - Sistenia16% - Augshy13%
## **Demand & seasonality**
Weekly Amazon search volume, last 107 weeks — -94.3% search growth over the last 90 days.
13K8KSpike '24Black Friday '24Spike '25Prime Day '25Spike '26Prime Day '26 seasonDecMarJunAugNovMarMay
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 151.5×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/valentines-day-charms/trend)
## **Top valentines day charms search terms**
- **valentines charms**26K/yr-95.0%0.2% conv. - **valentines day charms**20K/yr-95.1%0.0% conv. - **valentine charms**24K/yr-95.6%0.0% conv. - **valentine charms for jewelry making**13K/yr-88.0%0.8% conv. - **valentines charms for jewelry making**12K/yr-92.3%0.5% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/valentines-day-charms/search-terms)
## **Top valentines day charms products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$020%$030%$040%$0101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SANNIX 110Pcs Valentines Day Charms Gold Enamel Jewelry Making Charm**SANNIX**$11.79**4.6★4,465 rev](https://www.amazon.com/dp/B0BNL1H82C) [2**Sistenia Pink Heart Love Charms Gold Plated Enamel Red Pendants Rose Charms for Bracelets with 50pcs Jump Rings DIY Necklace Keychain Bracelet Earring for Jewelry Making Crafts Gifts for Women**Sistenia**$10.55**4.6★79 rev](https://www.amazon.com/dp/B0G2KSMVMV) [3**MARFOREVER 40 Pcs/20 Pairs Valentines Day Charms for Jewelry Making**MARFOREVER**$9.36**4.7★111 rev](https://www.amazon.com/dp/B0FX825PT7) [4**Augshy 64 Pcs Valentines Day Resin Charms Conversation Heart Pendant**Augshy**$9.50**4.7★678 rev](https://www.amazon.com/dp/B0DKH5754J) [5**MARFOREVER 40 Pcs/20 Pairs Valentines Charms for Jewelry Making Heart Charm**MARFOREVER**$8.76**4.7★778 rev](https://www.amazon.com/dp/B0DK6PHZD9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sistenia Pink Heart Love Charms Gold Plated Enamel Red Pendants Rose Charms for Bracelets with 50pcs Jump Rings DIY Necklace Keychain Bracelet Earring for Jewelry Making Crafts Gifts for Women**Sistenia**$10.55**79 rev5mo ago](https://www.amazon.com/dp/B0G2KSMVMV) [**MARFOREVER 40 Pcs/20 Pairs Valentines Day Charms for Jewelry Making**MARFOREVER**$9.36**111 rev8mo ago](https://www.amazon.com/dp/B0FX825PT7) [**Augshy 64 Pcs Valentines Day Resin Charms Conversation Heart Pendant**Augshy**$9.50**678 rev1y ago](https://www.amazon.com/dp/B0DKH5754J) [**MARFOREVER 40 Pcs/20 Pairs Valentines Charms for Jewelry Making Heart Charm**MARFOREVER**$8.76**778 rev1y ago](https://www.amazon.com/dp/B0DK6PHZD9) [**SANNIX 110pcs 55 Pairs Valentines Day Charms Gold Enamel Heart Charms for Jewelry Making Women Girls Day DIY Keychains Bracelets Necklace Earring Crafts Supplies Valentines Party Favor**SANNIX**$12.22**1,613 rev2y ago](https://www.amazon.com/dp/B0CLV9ZLV8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MARFOREVER 40 Pcs/20 Pairs Valentines Charms for Jewelry Making Heart Charm**MARFOREVER**$8.76**4.7★**▲ 35%**](https://www.amazon.com/dp/B0DK6PHZD9) [**Augshy 64 Pcs Valentines Day Resin Charms Conversation Heart Pendant**Augshy**$9.50**4.7★**▲ 30%**](https://www.amazon.com/dp/B0DKH5754J) [**Sistenia Pink Heart Love Charms Gold Plated Enamel Red Pendants Rose Charms for Bracelets with 50pcs Jump Rings DIY Necklace Keychain Bracelet Earring for Jewelry Making Crafts Gifts for Women**Sistenia**$10.55**4.6★**▲ 18%**](https://www.amazon.com/dp/B0G2KSMVMV) [**MARFOREVER 40 Pcs/20 Pairs Valentines Day Charms for Jewelry Making**MARFOREVER**$9.36**4.7★**— 2%**](https://www.amazon.com/dp/B0FX825PT7) [**SANNIX 110Pcs Valentines Day Charms Gold Enamel Jewelry Making Charm**SANNIX**$11.79**4.6★**— 9%**](https://www.amazon.com/dp/B0BNL1H82C)
**~~View all trending →~~**
## **What buyers say about valentines day charms**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**33%
*“Good quality”*
**Size-Overall**14%
*“Perfect size and good quality”*
**Value For Money**10%
*“Great value for the amount you get”*
**Durability**8%
*“Sturdy and fun task”*
**Fun/Entertainment Experience**8%
*“These enamel Valentines Day charms are so fun”*
**Color**6%
*“The colors are bright”*
**Embellishment/Embroidery Quality**6%
*“Perfect charms”*
**Strength**6%
*“Size are perfect and very sturdy”*
**Design-Overall**6%
*“the detail of the charms look rich and classy”*
**Advertised Vs Actual Product**4%
*“Exactly like the photo”*
### **Top return reasons **
**Size-Overall**47%
**Advertised Vs Actual Product**17%
**Product Condition**10%
**Color**7%
**Quality-Overall**6%
**Defective Material/Parts**5%
**Value For Money**5%
**Functionality-Overall**2%
**Design-Overall**2%
## **Common questions**
- **Is valentines day charms profitable to sell on Amazon United States?**
- The niche generates $0/yr across 6 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -94.3%. Flapen's verdict: Skip it (13/100).
- **How competitive is the valentines day charms niche?**
- 4 brands and 5 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
- **When does demand for valentines day charms peak?**
- Demand peaks in Jan–Feb–Dec; the busiest month runs 151.5× the quietest.
- **What does it cost to enter the valentines day charms niche?**
- Listings span $8.76–$12.22; the average listing price is $10.36 (sweet spot $15–$100). The average incumbent carries 1,287 reviews — the moat a new listing must climb.
## **Related niches in Arts, Crafts & Sewing**
- 67 [**halloween fabric**](https://flapen.com/research/us/arts-crafts-sewing/halloween-fabric)$80K/yr+204.4%**Worth a look**- 67 [**cyanotype kit**](https://flapen.com/research/us/arts-crafts-sewing/cyanotype-kit)$505K/yr+129.8%**Worth a look**- 68 [**bracelet making kit**](https://flapen.com/research/us/arts-crafts-sewing/bracelet-making-kit)$8.1M/yr+22.4%**Launch it**- 68 [**graduation cap decorations**](https://flapen.com/research/us/arts-crafts-sewing/graduation-cap-decorations)$229K/yr+425.9%**Worth a look**- 68 [**foam cutter**](https://flapen.com/research/us/arts-crafts-sewing/foam-cutter)$2.1M/yr+3.7%**Launch it**- 68 [**window markers**](https://flapen.com/research/us/arts-crafts-sewing/window-markers)$1.3M/yr+132.8%**Launch it**[**All Arts, Crafts & Sewing niches **](https://flapen.com/research/us/arts-crafts-sewing)