---
title: "Underglaze for Ceramics — $477K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/underglaze-for-ceramics"
last_updated: "2026-08-09T08:58:29.667Z"
locale: en
meta:
description: "Niche score 52/100 · $477K/yr market. Brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $477K/yr market. Brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Underglaze for Ceramics — $477K/yr Amazon US Niche (2026) - Flapen"
---
# **underglaze for ceramics**
**Worth a look**
Shows low returns (1.1%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.
Market size 59Growth 25Conversion 40Competition 58Returns 93Price range 43Avg price 91Brand share 15Review moat 90Quality gap 48
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$56.12**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****201.76**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$477K**
$477K/yr · 266K searches
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$8.62–$207.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-0.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, underglaze for ceramics is a $477K/yr Amazon United States market (266K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov. Verdict: Worth a look — 52/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **underglaze for ceramics market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$561K–$702K**
- units × avg price
- **Conversion rate**
- **3.2%**
- **Avg BSR**
- **#203**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **65%**
- **Out of stock**
- **4.6%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**28**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 87%
**Open market**
**3%**
- AMACO26% - Pasler18% - Creative Hobbies17% - Mayco17% - Speedball16% - Penguin Pottery2% - Open — no brand owns it (3 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.2% search growth over the last 90 days.
6K4KPrime Day '24Spike '24Black Friday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/underglaze-for-ceramics/trend)
## **Top underglaze for ceramics search terms**
- **underglaze**68K/yr+10.6%1.9% conv. - **amaco underglaze**32K/yr+4.6%2.4% conv. - **amaco velvet underglaze**24K/yr+6.7%2.9% conv. - **underglazes for pottery**14K/yr-2.0%2.8% conv. - **mayco underglaze**16K/yr-7.6%2.4% conv. - **speedball underglaze**13K/yr+3.5%3.3% conv. - **underglaze for ceramics**21K/yr-48.4%2.4% conv. - **pottery underglaze**9K/yr-5.8%2.1% conv. - **under glaze for pottery**9K/yr-8.9%2.5% conv. - **ceramic underglaze**9K/yr-11.6%2.3% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/underglaze-for-ceramics/search-terms)
## **Top underglaze for ceramics products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$19K8%$38K12%$57K16%$76K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Creative Hobbies Set of 10 Ceramic Underglaze Paint Colors for Clay Greenware or Bisque Assorted Colors in 2 ounce Jars with Free How to Paint Bisque Book**Creative Hobbies**$50.22**4.6★658 rev](https://www.amazon.com/dp/B0844PFVGS) [2**Mayco Fundamentals Underglaze - Set of 12 2 oz**Mayco**$49.84**4.5★70 rev](https://www.amazon.com/dp/B0CK999NGW) [3**Pasler Underglaze Set - 2 fl oz/60 ml Concentrated Opaque Liquid Underglaze for pottery bisque Set of 12 Colors**Pasler**$46.11**4.6★303 rev](https://www.amazon.com/dp/B0CX9CH5N1) [4**Pasler Underglaze Set - Concentrated Opaque Liquid Underglaze with a Red Brush for pottery bisque mini Pack for 24-Colors**Pasler**$29.32**4.2★82 rev](https://www.amazon.com/dp/B0FG7FVDM5) [5**AMACO Velvet Underglazes 12-Count Set No. 4 12 Assorted Colors in 2 oz. (59 mL) Jars Cone 05-10 (V) Intermixable Liquid Ceramic Pottery Underglazes for Bisque and Wet/Unfired Clay**AMACO**$109.11**4.7★169 rev](https://www.amazon.com/dp/B083SSVY3X)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pasler Underglaze Set - Concentrated Opaque Liquid Underglaze with a Red Brush for pottery bisque mini Pack for 24-Colors**Pasler**$29.32**82 rev1y ago](https://www.amazon.com/dp/B0FG7FVDM5) [**EliteSign Underglaze Pen for Ceramics Underglaze Marker for Pottery Glaze Pottery Pen Porcelain and DIY Ceramic Decorating - BlackClassic Hard Tip-1PK**EliteSign**$15.09**100 rev1y ago](https://www.amazon.com/dp/B0DP4GZ6W6) [**Dunzoom Set 12 Underglaze Set for Pottery Ceramic Clay Assorted Colors in 2 Ounce with 6 Pcs Paint Brushes and a Paint Tray Concentrated Opaque Liquid (Underglaze)**Dunzoom**$39.72**37 rev1y ago](https://www.amazon.com/dp/B0DCG8CBR5) [**Pasler Underglaze Set - 2 fl oz/60 ml Concentrated Opaque Liquid Underglaze for pottery bisque Set of 12 Colors**Pasler**$46.11**303 rev2y ago](https://www.amazon.com/dp/B0CX9CH5N1) [**Mayco Fundamentals Underglaze - Set of 12 2 oz**Mayco**$49.84**70 rev2y ago](https://www.amazon.com/dp/B0CK999NGW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**AMACO Velvet Underglazes 12-Count Set No. 1 12 Assorted Colors in 2 oz. (59 mL) Jars Cone 05-10 (V) Intermixable Liquid Ceramic Pottery Underglazes for Bisque and Wet/Unfired Clay**AMACO**$103.85**4.7★**▲ 76%**](https://www.amazon.com/dp/B0044SH5L6) [**AMACO Velvet Underglazes 12-Count Set No. 2 12 Assorted Colors in 2 oz. (59 mL) Jars Cone 05-10 (V) Intermixable Liquid Ceramic Pottery Underglazes for Bisque and Wet/Unfired Clay**AMACO**$104.01**4.7★**▲ 72%**](https://www.amazon.com/dp/B0044SATPU) [**Pasler Underglaze Set - Concentrated Opaque Liquid Underglaze with a Red Brush for pottery bisque mini Pack for 24-Colors**Pasler**$29.32**4.2★**▲ 35%**](https://www.amazon.com/dp/B0FG7FVDM5) [**Mayco Fundamentals Underglaze - Set of 12 2 oz**Mayco**$49.84**4.5★**▲ 30%**](https://www.amazon.com/dp/B0CK999NGW) [**AMACO Velvet V-387 Bright Red Underglaze 2 oz. (59 mL) Cone 05-10 (V) Intermixable Underglaze for Bisque and Wet/Unfired Clay**AMACO**$15.69**4.6★**▲ 19%**](https://www.amazon.com/dp/B00A6W0LQ0)
**~~View all trending →~~**
## **What buyers say about underglaze for ceramics**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**39%
*“Beautiful colors”*
**Quality-Overall**13%
*“Great glaze”*
**Advertised Vs Actual Product**9%
*“Product is just as described”*
**Value For Money**8%
*“Good value for the money”*
**Efficiency**4%
*“Works very well”*
**Ease Of Use**3%
*“Easy to use”*
**Fire Resistance**2%
*“i can paint and fire it and not have to add a glaze afterwards”*
**Paint Quality**2%
*“Glass Painting Made Easy”*
**Coverage**2%
*“which made it easier to get consistent coverage”*
**Texture/Consistency-Overall**2%
*“I loved the texture”*
### **What buyers complain about **
**Color**14%
*“the colors generally dont look good”*
**Leak-Proof**10%
*“the contents spilled all over the box”*
**Functionality-Overall**9%
*“I have found that results really vary”*
**Value For Money**9%
*“its expensive”*
**Ease Of Use**6%
*“Made it difficult to apply”*
**Jamming/Clogging**6%
*“Clogging after first use”*
**Quality-Overall**5%
*“For the amount I paid I would expect better quality and resistance, it was disappointing to open the packaging and see that about three colors had leaked and broken”*
**Moist/Dry**5%
*“All underglazes in the package were dry”*
**Coverage**4%
*“Its not super great coverage with three coats for an entire piece”*
**Paint Quality**4%
*“Under glaze paint dried up”*
### **Top return reasons **
**Leak-Proof**18%
**Color**15%
**Paint Quality**13%
**Value For Money**12%
**Advertised Vs Actual Product**11%
**Size-Overall**7%
**Functionality-Overall**3%
**Product Condition**3%
**Compatibility-Overall**3%
**Moist/Dry**3%
## **Common questions**
- **Is underglaze for ceramics profitable to sell on Amazon United States?**
- The niche generates $477K/yr across 34 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -0.2%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the underglaze for ceramics niche?**
- 9 brands and 28 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in underglaze for ceramics?**
- Top complaints mined from reviews: Color, Leak-Proof, Functionality-Overall. The return rate is 1.1%.
- **When does demand for underglaze for ceramics peak?**
- Demand peaks in Nov; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the underglaze for ceramics niche?**
- Listings span $8.62–$207.77; the average listing price is $56.12 (sweet spot $15–$100). The average incumbent carries 202 reviews — the moat a new listing must climb.
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