---
title: "Tula Pink — $87K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/tula-pink"
last_updated: "2026-08-09T09:51:32.734Z"
locale: en
meta:
description: "Niche score 43/100 · $87K/yr market · 146K searches/yr · $44.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $87K/yr market · 146K searches/yr · $44.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tula Pink — $87K/yr Amazon US Niche (2026) - Flapen"
---
# **tula pink**
**Skip it**
Weak search conversion (1.3%) — this niche doesn't clear our bar today.
Market size 22Growth 29Conversion 17Competition 68Returns 56Price range 73Avg price 95Brand share 44Review moat 68Quality gap 18
**Avg price**
**Incredible****$44.28**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$10.02–$126.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****788.88**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.8%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+3.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$87K**
$87K/yr · 146K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, tula pink is a $87K/yr Amazon United States market (146K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 43/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tula pink market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$89K–$111K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#4,991**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **24%**
- **Out of stock**
- **21.3%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**61**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 86%
**Open market**
**16%**
- Freespirit Fabrics35% - The Free Spirits Company21% - Fields10% - Tula Pink7% - Southern Fabric6% - Croptuck5% - Open — no brand owns it (6 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.2% search growth over the last 90 days.
5K3KSpike '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/tula-pink/trend)
## **Top tula pink search terms**
- **tula pink**59K/yr+21.8%0.9% conv. - **tula pink fabric**60K/yr+0.6%0.8% conv. - **tula pink fabric clearance sale**8K/yr+30.3%0.4% conv. - **tula pink fabric by the yard**9K/yr+5.2%0.3% conv. - **tula pink fabric clearance**12K/yr-67.8%0.7% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/tula-pink/search-terms)
## **Top tula pink products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$4K10%$9K15%$13K20%$17K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tula Pink Fat Quarter Bundle (10 pcs) - Tula Pink - Free Spirit 18 x 21 inches (45.72cm x 53.34cm) Fabric cuts DIY Quilt Fabric**The Free Spirits Company**$29.73**4.7★122 rev](https://www.amazon.com/dp/B0751TT75P) [2**10 Fat Quarters - Tula Pink Free Spirit Assorted Floral Flowers Animals Geometric Classic Quality Quilters Cotton Fabrics Fat Quarter Bundles Pre-Cuts M222.16**Fields**$39.06**4.8★40 rev](https://www.amazon.com/dp/B09CHB8XX3) [3**Full Moon Forest II Fat Quarter Bundle (12 Pieces) by Tula Pink for FreeSpirit**Freespirit Fabrics**$53.94**5.0★9 rev](https://www.amazon.com/dp/B0F8SR9ZQ6) [4**Tula Pink Floral Reef Charm Pack 42 5-inch Squares FreeSpirit Fabrics**Freespirit Fabrics**$19.03**5.0★1 rev](https://www.amazon.com/dp/B0GJ17WK4V) [5**Croptuck (Lavender Small (0-6)**Croptuck**$10.02**4.3★1,498 rev](https://www.amazon.com/dp/B0CRX6K8V2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tula Pink Floral Reef Charm Pack 42 5-inch Squares FreeSpirit Fabrics**Freespirit Fabrics**$19.03**1 rev5mo ago](https://www.amazon.com/dp/B0GJ17WK4V) [**Tula Pink Floral Reef 25 Fat Quarters FreeSpirit Fabrics**Freespirit Fabrics**$108.58**0 rev5mo ago](https://www.amazon.com/dp/B0GJ18BWGP) [**Tula Pink True Colors 28 Fat Quarters FreeSpirit Fabrics**Freespirit Fabrics**$107.31**1 rev8mo ago](https://www.amazon.com/dp/B0FXD81JK6) [**Tula Pink True Colors 5 Charm Pack 42pc.**Freespirit Fabrics**$19.35**4 rev10mo ago](https://www.amazon.com/dp/B0FR2R8VDQ) [**Tula Pink Graywork 24 Fat Quarters FreeSpirit Fabrics**Freespirit Fabrics**$94.83**4 rev11mo ago](https://www.amazon.com/dp/B0FLBHCB3Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tula Pink Floral Reef 25 Fat Quarters FreeSpirit Fabrics**Freespirit Fabrics**$108.58**0.0★**▲ 256%**](https://www.amazon.com/dp/B0GJ18BWGP) [**Tula Pink Floral Reef Charm Pack 42 5-inch Squares FreeSpirit Fabrics**Freespirit Fabrics**$19.03**5.0★**▲ 256%**](https://www.amazon.com/dp/B0GJ17WK4V) [**Croptuck (Lavender Small (0-6)**Croptuck**$10.02**4.3★**▲ 252%**](https://www.amazon.com/dp/B0CRX6K8V2) [**Gone For a Run Tutus for Women Adult - Fluffy Tulle Tutu Skirt - Running Costume - Light Pink**Gone For a Run**$10.50**4.2★**▲ 251%**](https://www.amazon.com/dp/B01INS6JB4) [**Untamed Fat Quarter Bundle (24 Pieces) by Tula Pink for Free Spirit 18 x 21 inches (45.72 cm x 53.34 cm) Fabric cuts DIY Quilt Fabric**Southern Fabric**$91.19**5.0★**▲ 108%**](https://www.amazon.com/dp/B0DTQ4H8BR)
**~~View all trending →~~**
## **What buyers say about tula pink**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**13%
*“Colors are very bright and cheerful”*
**Brightness/Shine/Glow**11%
*“Adds a glow to your eyes”*
**Upholstery/Fabric Quality**10%
*“Beautiful fabric”*
**Quality-Overall**9%
*“Hardware is great quality”*
**Print Quality**5%
*“Stunning color and print”*
**Value For Money**5%
*“Great collection for the price”*
**Ease Of Use**5%
*“Quick and easy”*
**Collectibles**5%
*“Great selection”*
**Moist/Dry**4%
*“I love the Tula 24-7 Moisture cream”*
**Advertised Vs Actual Product**4%
*“As described and I like it”*
### **What buyers complain about **
**Value For Money**36%
*“A waste of money”*
**Allergies**13%
*“Allergic reaction”*
**Color**7%
*“Just coloring”*
**Brightness/Shine/Glow**5%
*“I didn't like the glitter in it”*
**Advertised Vs Actual Product**3%
*“Title and description are incorrect as to what you receive”*
**Quality-Overall**3%
*“Not good variety”*
**Moist/Dry**3%
*“Its ok. Not as hydrating as I was hoping”*
**Ease Of Use**3%
*“Could not use”*
**Functionality-Overall**3%
**Print Quality**3%
*“Not a good variety of prints”*
### **Top return reasons **
**Advertised Vs Actual Product**17%
**Functionality-Overall**16%
**Color**9%
**Size-Overall**9%
**Value For Money**5%
**Product Condition**5%
**Defective Material/Parts**4%
**Moist/Dry**4%
**Waist Fit**4%
**Brightness/Shine/Glow**3%
## **Common questions**
- **Is tula pink profitable to sell on Amazon United States?**
- The niche generates $87K/yr across 33 tracked products. 4 of 10 products launched in the last 360 days are still selling. 90-day search growth is +3.2%. Flapen's verdict: Skip it (43/100).
- **How competitive is the tula pink niche?**
- 12 brands and 61 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in tula pink?**
- Top complaints mined from reviews: Value For Money, Allergies, Color. The return rate is 2.8%.
- **When does demand for tula pink peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the tula pink niche?**
- Listings span $10.02–$126.63; the average listing price is $44.28 (sweet spot $15–$100). The average incumbent carries 789 reviews — the moat a new listing must climb.
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