---
title: "Tufting Yarn — $177K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/tufting-yarn"
last_updated: "2026-08-09T08:57:22.433Z"
locale: en
meta:
description: "Niche score 44/100 · $177K/yr market · 87K searches/yr · $23.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $177K/yr market · 87K searches/yr · $23.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tufting Yarn — $177K/yr Amazon US Niche (2026) - Flapen"
---
# **tufting yarn**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 36Growth 14Conversion 82Competition 15Returns 91Price range 71Avg price 95Brand share 7Review moat 22Quality gap 67
**Avg price**
**Incredible****$23.14**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$3.96–$41.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$177K**
$177K/yr · 87K searches
**Review moat**
**Bad****9,003.9**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-21.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, tufting yarn is a $177K/yr Amazon United States market (87K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 44/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tufting yarn market data**
- **Units sold / yr**
- **6K–8K**
- avg 500–750/product
- **Revenue / yr**
- **$139K–$185K**
- units × avg price
- **Conversion rate**
- **8.8%**
- **Avg BSR**
- **#190**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **70%**
- **Out of stock**
- **1.0%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **113 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **—flat
**Sellers**
**35**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**0%**
- Red Heart76% - INSCRAFT10% - BESGEER5% - Craftwiz4% - Paper Farm3% - And-et3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -21.1% search growth over the last 90 days.
2K2KHoliday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/tufting-yarn/trend)
## **Top tufting yarn search terms**
- **tufting yarn**24K/yr-18.8%1.1% conv. - **rug yarn**13K/yr-28.2%0.3% conv. - **red heart black yarn**11K/yr-14.4%17.0% conv. - **black yarn red heart**9K/yr-21.7%16.1% conv. - **red heart yarn black**8K/yr-14.8%16.4% conv. - **rug tufting yarn**5K/yr-30.6%0.3% conv. - **rug yarn for rug making**4K/yr-35.3%0.0% conv. - **black red heart yarn**5K/yr-18.5%20.0% conv. - **red heart super saver yarn black**5K/yr-17.2%17.4% conv. - **tufting yarn for rug making**2K/yr+9.5%1.1% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/tufting-yarn/search-terms)
## **Top tufting yarn products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$26K30%$53K45%$79K60%$106K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Red Heart Super Saver Yarn 312 Black**Red Heart**$3.96**4.7★41,281 rev](https://www.amazon.com/dp/B003KSOH8A) [2**Red Heart Super Saver Black Yarn - 3 Pack of 198g/7oz - Acrylic - 4 Medium (Worsted) - 364 Yards - Knitting/Crochet**Red Heart**$11.47**4.7★1,907 rev](https://www.amazon.com/dp/B09W1HR5VD) [3**Red Heart Super Saver Jumbo Black Yarn - 2 Pack of 396g/14oz - Acrylic - 4 Medium (Worsted) - 744 Yards - Knitting/Crochet**Red Heart**$15.12**4.7★32,958 rev](https://www.amazon.com/dp/B09W1KZVG1) [4**INSCRAFT 62 Acrylic Yarn Skeins 2170 Yards Yarn for Knitting and Crochet Includes 2 Crochet Hooks 2 Weaving Needles 10 Stitch Markers Perfect Beginner Kit for for Adults Kids**INSCRAFT**$32.81**4.3★2,720 rev](https://www.amazon.com/dp/B08SLVNXLT) [5**Red Heart Super Saver Super Yarn Craft Kit for Crochet & Knitting & Amigurumi Projects**Red Heart**$16.97**4.4★3,494 rev](https://www.amazon.com/dp/B0C448JY95)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BESGEER 42 Roll x25g Tufting Yarn Kit Acrylic Carpet Yarn for Tufting and Rug Making**BESGEER**$41.79**10 rev1y ago](https://www.amazon.com/dp/B0DJW2XTV4) [**CRAFTWIZ 100% Acrylic Yarn for Crocheting and Knitting - 30x20g Skeins of #4 Worsted Weight 1200 Yards of Soft Yarn Perfect for Amigurumi and Other Small Crafts Projects**Craftwiz**$25.16**435 rev2y ago](https://www.amazon.com/dp/B0CMV3K2PK) [**Red Heart Super Saver Super Yarn Craft Kit for Crochet & Knitting & Amigurumi Projects**Red Heart**$16.97**3,494 rev3y ago](https://www.amazon.com/dp/B0C448JY95) [**And-et DuraTuft Yarn 45 Vibrant Colors Tufting Nylon Yarn Pack - Ideal for Crochet Craft Projects -100% B.C.F. - 3 Cones x 1.66lbs (640yards) -Perfect for Rug Weaving and Knitting (44 Black)**And-et**$38.58**84 rev3y ago](https://www.amazon.com/dp/B0BCHVSVYM) [**Red Heart Super Saver Black Yarn - 3 Pack of 198g/7oz - Acrylic - 4 Medium (Worsted) - 364 Yards - Knitting/Crochet**Red Heart**$11.47**1,907 rev4y ago](https://www.amazon.com/dp/B09W1HR5VD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CRAFTWIZ 100% Acrylic Yarn for Crocheting and Knitting - 30x20g Skeins of #4 Worsted Weight 1200 Yards of Soft Yarn Perfect for Amigurumi and Other Small Crafts Projects**Craftwiz**$25.16**4.6★**▲ 283%**](https://www.amazon.com/dp/B0CMV3K2PK) [**Red Heart Super Saver Yarn 312 Black**Red Heart**$3.96**4.7★**▲ 121%**](https://www.amazon.com/dp/B003KSOH8A) [**Red Heart Super Saver Super Yarn Craft Kit for Crochet & Knitting & Amigurumi Projects**Red Heart**$16.97**4.4★**▲ 14%**](https://www.amazon.com/dp/B0C448JY95) [**BESGEER 42 Roll x25g Tufting Yarn Kit Acrylic Carpet Yarn for Tufting and Rug Making**BESGEER**$41.79**3.8★**▲ 10%**](https://www.amazon.com/dp/B0DJW2XTV4) [**Durable Loom Warp Thread (Natural/Off White) One Spool 8/4 Warp Yarn (800 Yards) Perfect for Weaving: Carpet Tapestry Rug Blanket or Pattern - Warping Thread for Any Loom**Paper Farm**$15.35**4.6★**— 3%**](https://www.amazon.com/dp/B0742B5594)
**~~View all trending →~~**
## **What buyers say about tufting yarn**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**33%
*“Beautiful colors”*
**Quality-Overall**18%
*“Excellent quality”*
**Value For Money**9%
*“Good for the price”*
**Advertised Vs Actual Product**6%
*“Exactly as advertised”*
**Material Quality**4%
*“Quality material”*
**Soft Feel**3%
*“very soft”*
**Ease Of Use**3%
*“easy to use”*
**Size-Overall**2%
*“these are a good size”*
**Stitch/Finish/Polish**2%
*“I had no problems with knotting issues”*
**Embellishment/Embroidery Quality**2%
*“Great for crochet my son loves it”*
### **What buyers complain about **
**Size-Overall**32%
*“size was not consistent”*
**Quality-Overall**7%
*“Low bag quality”*
**Ease Of Use**5%
*“It is not easy to work”*
**Thickness**5%
*“If you like thick yarn this yarn is fairly thin so it might not be for you”*
**Value For Money**5%
*“Not sure if worth the price”*
**Color**5%
*“Hoping its not like that for all the colors”*
**Hard Feel**4%
*“it is not generally soft”*
**Smell**2%
*“Second order had a strange factory smell to it”*
**Recycle/Reuse**2%
*“Not a meant for replenish ones stash”*
**Thin**2%
*“It was too thin”*
### **Top return reasons **
**Size-Overall**32%
**Material Quality**16%
**Advertised Vs Actual Product**10%
**Color**9%
**Thin**7%
**Quality-Overall**6%
**Value For Money**3%
**Thickness**3%
**Functionality-Overall**2%
**Hard Feel**2%
## **Common questions**
- **Is tufting yarn profitable to sell on Amazon United States?**
- The niche generates $177K/yr across 10 tracked products. 90-day search growth is -21.1%. Flapen's verdict: Skip it (44/100).
- **How competitive is the tufting yarn niche?**
- 6 brands and 35 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in tufting yarn?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Ease Of Use. The return rate is 1.2%.
- **When does demand for tufting yarn peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the tufting yarn niche?**
- Listings span $3.96–$41.79; the average listing price is $23.14 (sweet spot $15–$100). The average incumbent carries 9,004 reviews — the moat a new listing must climb.
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