---
title: "Search terms — tufting cloth - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/tufting-cloth/search-terms"
last_updated: "2026-08-09T11:02:05.281Z"
locale: en
meta:
  description: "Niche score 49/100 · $219K/yr market · 100K searches/yr · $29.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 49/100 · $219K/yr market · 100K searches/yr · $29.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — tufting cloth - Flapen"
---

# **tufting cloth**

**Skip it**

Soft demand (-20.8% this quarter) — this niche doesn't clear our bar today.

Market size 42Growth 15Conversion 77Competition 31Returns 97Price range 76Avg price 95Brand share 35Review moat 85Quality gap 22

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$29.31**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****302.59**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Great****7.5%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Great****$6.95–$39.98**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****$219K**

$219K/yr · 100K searches

**Brand share**

**Okay****84%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****67%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-20.8%**

90-day search growth — must beat 0% to launch

## Search terms