---
title: "Translucent Polymer Clay — $75K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/translucent-polymer-clay"
last_updated: "2026-08-09T08:05:03.812Z"
locale: en
meta:
description: "Niche score 42/100 · $75K/yr market · 131K searches/yr · $12.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $75K/yr market · 131K searches/yr · $12.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Translucent Polymer Clay — $75K/yr Amazon US Niche (2026) - Flapen"
---
# **translucent polymer clay**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 19Growth 30Conversion 55Competition 31Returns 95Price range 50Avg price 54Brand share 4Review moat 60Quality gap 68
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,087.87**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****4.6%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$12.48**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.77–$24.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+3.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$75K**
$75K/yr · 131K searches
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, translucent polymer clay is a $75K/yr Amazon United States market (131K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 42/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **translucent polymer clay market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$75K–$100K**
- units × avg price
- **Conversion rate**
- **4.6%**
- **Avg BSR**
- **#219**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **15.4%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**93**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**0%**
- Sculpey70% - STAEDTLER10% - Cernit10% - CAMUTKRY4% - DINGSEN4% - パジコ2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.8% search growth over the last 90 days.
5K3KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/translucent-polymer-clay/trend)
## **Top translucent polymer clay search terms**
- **translucent polymer clay**47K/yr-1.4%5.6% conv. - **cernit translucent polymer clay**14K/yr+15.6%2.1% conv. - **translucent clay**11K/yr+23.9%4.8% conv. - **cernit polymer clay**14K/yr-3.2%0.6% conv. - **clear clay**12K/yr+8.9%0.8% conv. - **polymer clay translucent**6K/yr+6.5%5.0% conv. - **transparent clay**6K/yr+19.3%3.0% conv. - **transparent polymer clay**6K/yr-10.6%6.1% conv. - **cernit**5K/yr+9.3%0.6% conv. - **clear polymer clay**6K/yr-13.5%3.3% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/translucent-polymer-clay/search-terms)
## **Top translucent polymer clay products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$8K20%$15K30%$23K40%$30K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Polyform Sculpey Premo Polymer Oven-Bake Clay Translucent 8 oz bar**Sculpey**$12.42**4.2★2,063 rev](https://www.amazon.com/dp/B007QNEE8I) [2**Sculpey III Polymer Oven-Bake Clay Translucent Non Toxic 8 oz. bar great for modeling sculpting holiday DIY mixed media and school projects. Great for kids and beginners!**Sculpey**$11.27**4.7★573 rev](https://www.amazon.com/dp/B003O2VCOO) [3**STAEDTLER FIMO Effect Translucent (014) FIMO Effect Polymer Modelling Moulding Clay Block Oven Bake Colour 56g (Pack of 1)**STAEDTLER**$7.32**4.4★398 rev](https://www.amazon.com/dp/B00NENIGWY) [4**Sculpey Premo: Translucent - 1lb Bar Polymer Oven-Bake Clay Non-Toxic Sculpt-Model Jewelry-Figurines-Home Dcor Projects Adult Art-Crafts Supplies**Sculpey**$21.22**4.2★1,076 rev](https://www.amazon.com/dp/B004XMD3GO) [5**Sculpey III: Polymer Clay:Translucent - 8oz Pack - Oven Bake Clay Non-Toxic Sculpting Create Jewelry-Decor-Craft Projects Art Supplies Adult-Kids**Sculpey**$6.93**4.6★743 rev](https://www.amazon.com/dp/B000H6UON0)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**CAMUTKRY 3.5 oz UV Clay Clear Polymer Resin for 3D Crafts DIY Jewelry Making Silicone Molds UV Curing Crystal Clear Casting Miniature Art and Handmade Resin Projects**CAMUTKRY**$16.61**13 rev1y ago](https://www.amazon.com/dp/B0F9W8DW7Z) [**DINGSEN Liquid Polymer Clay Translucent 120 ml Liquid Clay for Polymer Clay Oven-Bake for DIY Enthusiasts Education and Crafting Easy to Shape & Multi-Mold Compatible**DINGSEN**$13.83**55 rev1y ago](https://www.amazon.com/dp/B0DRC53M5D) [**Cernit Transparant Clay White 0.55 Lb 250g - Polymer Clay Dough - Ovenable - Leaves No Trace**Cernit**$24.13**24 rev3y ago](https://www.amazon.com/dp/B0B837NWMM) [**Sculpey Premo: Opal - 8oz Bar Polymer Oven-Bake Clay Non-Toxic Sculpt-Model Jewelry-Figurines-Home Dcor Projects Adult Art-Crafts Supplies**Sculpey**$12.11**97 rev5y ago](https://www.amazon.com/dp/B092P8GNS5) [**STAEDTLER FIMO Soft Polymer Clay 1 lb White Block: Oven Bake Modeling Clay for Jewelry Making Sculpting DIY Crafts & School Art Projects Soft Easy-to-Blend Craft Clay for Beginners & Artists**STAEDTLER**$17.18**4,145 rev7y ago](https://www.amazon.com/dp/B07NLQQBCP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**STAEDTLER FIMO Soft Polymer Clay 1 lb White Block: Oven Bake Modeling Clay for Jewelry Making Sculpting DIY Crafts & School Art Projects Soft Easy-to-Blend Craft Clay for Beginners & Artists**STAEDTLER**$17.18**4.5★**▲ 172%**](https://www.amazon.com/dp/B07NLQQBCP) [**Sculpey Premo Sculpey Polymer Clay 2 Ounces-White Translucent (PE02 5527)**Sculpey**$7.07**4.5★**▲ 58%**](https://www.amazon.com/dp/B004KQOMJ0) [**Cernit Transparant Clay White 0.55 Lb 250g - Polymer Clay Dough - Ovenable - Leaves No Trace**Cernit**$24.13**3.9★**▲ 46%**](https://www.amazon.com/dp/B0B837NWMM) [**Sculpey Premo: Opal - 8oz Bar Polymer Oven-Bake Clay Non-Toxic Sculpt-Model Jewelry-Figurines-Home Dcor Projects Adult Art-Crafts Supplies**Sculpey**$12.11**4.5★**▲ 38%**](https://www.amazon.com/dp/B092P8GNS5) [**CAMUTKRY 3.5 oz UV Clay Clear Polymer Resin for 3D Crafts DIY Jewelry Making Silicone Molds UV Curing Crystal Clear Casting Miniature Art and Handmade Resin Projects**CAMUTKRY**$16.61**3.9★**▲ 37%**](https://www.amazon.com/dp/B0F9W8DW7Z)
**~~View all trending →~~**
## **What buyers say about translucent polymer clay**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Overall a great product with a wide range of uses”*
**Ease Of Use**17%
*“Super easy to use”*
**Value For Money**10%
*“Good for price”*
**Advertised Vs Actual Product**9%
*“Exactly as advertised”*
**Soft Feel**7%
*“Soft straight out of the package”*
**Material Quality**7%
*“Great polymer clay for professional results”*
**Color**4%
*“I love this color”*
**Engraving/Paint/Sublimation**3%
*“Its easy to paint”*
**Moist/Dry**3%
*“I really enjoy this clay it's easy to manipulate it dries fast you can still even work with it when it's dry if you have the right tools”*
**Fun/Entertainment Experience**2%
*“I like the cheaper ones for fun”*
### **What buyers complain about **
**Hard Feel**21%
*“It arrived harder than I rock”*
**Ease Of Use**10%
*“Difficult to use”*
**Moist/Dry**10%
*“Too dry and crumbly”*
**Color**8%
*“Translucent color, not fun to try to use”*
**Size-Overall**5%
*“They are TINY”*
**Value For Money**4%
*“Wish there was more for the price”*
**Material Quality**4%
*“It may just be a bad batch of clay”*
**Quality-Overall**4%
*“Clay was not good”*
**Adhesion/Stickiness**4%
*“Dont use gloves it wont stick to your skin”*
**Instructions/User Manual/Troubleshooting**3%
*“the directions were not very straightforward”*
### **Top return reasons **
**Material Quality**16%
**Hard Feel**16%
**Value For Money**15%
**Size-Overall**10%
**Advertised Vs Actual Product**9%
**Moist/Dry**9%
**Color**6%
**Product Condition**3%
**Ease Of Use**3%
**Defective Material/Parts**2%
## **Common questions**
- **Is translucent polymer clay profitable to sell on Amazon United States?**
- The niche generates $75K/yr across 15 tracked products. 90-day search growth is +3.8%. Flapen's verdict: Skip it (42/100).
- **How competitive is the translucent polymer clay niche?**
- 6 brands and 93 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in translucent polymer clay?**
- Top complaints mined from reviews: Hard Feel, Ease Of Use, Moist/Dry. The return rate is 1.0%.
- **When does demand for translucent polymer clay peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the translucent polymer clay niche?**
- Listings span $5.77–$24.13; the average listing price is $12.48 (sweet spot $15–$100). The average incumbent carries 1,088 reviews — the moat a new listing must climb.
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