---
title: "Tracing — $171K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/tracing"
last_updated: "2026-08-09T08:52:17.206Z"
locale: en
meta:
description: "Niche score 35/100 · $171K/yr market · 210K searches/yr · $20.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · $171K/yr market · 210K searches/yr · $20.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tracing — $171K/yr Amazon US Niche (2026) - Flapen"
---
# **tracing**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 35Growth 14Conversion 49Competition 7Returns 61Price range 77Avg price 90Brand share 0Review moat 16Quality gap 62
**Avg price**
**Great****$20.99**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.42–$38.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$171K**
$171K/yr · 210K searches
**Review moat**
**Bad****20,877.63**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-21.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****91%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, tracing is a $171K/yr Amazon United States market (210K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 35/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tracing market data**
- **Units sold / yr**
- **10K–13K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$210K–$262K**
- units × avg price
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#38**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **63%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**33**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**91%**
Top 20: 100%
**Open market**
**0%**
- Crayola80% - LitEnergy10% - Dan&Darci4% - Geokay3% - Fawnovey3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -21.6% search growth over the last 90 days.
50K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 17.0×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/tracing/trend)
## **Top tracing search terms**
- **crayola light up tracing pad**77K/yr-16.9%5.0% conv. - **tracing**45K/yr-24.3%0.5% conv. - **light up tracing pad for kids**24K/yr-32.1%4.1% conv. - **crayola tracing light up pad**13K/yr-14.4%6.0% conv. - **tracing pad for kids**14K/yr-11.2%2.2% conv. - **tracing board for kids**9K/yr-39.3%2.1% conv. - **crayola light-up tracing pad**4K/yr+8.1%4.1% conv. - **crayola tracing pad**8K/yr-34.7%4.9% conv. - **kids tracing pad**7K/yr-26.0%1.9% conv. - **tracing kit**4K/yr-4.9%0.7% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/tracing/search-terms)
## **Top tracing products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$26K30%$51K45%$77K60%$103K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1![Crayola Light Up Tracing Pad Pink Best Birthday Gifts for Girls & Boys 6 7 8 Year Olds Kids Toys Light Box Art Kit for Kids [Amazon Exclusive]](https://m.media-amazon.com/images/I/51n6kaGkRTL.jpg)**Crayola Light Up Tracing Pad Pink Best Birthday Gifts for Girls & Boys 6 7 8 Year Olds Kids Toys Light Box Art Kit for Kids \[Amazon Exclusive\]**Crayola**$23.30**4.6★47,977 rev](https://www.amazon.com/dp/B0084JUNVU) [2**Crayola Light Up Tracing Pad - Blue Drawing & Tracing Projector for Kids Sketching Light Box Table Toys for Kids Gift for Girls & Boys Ages 6+**Crayola**$24.14**4.6★47,977 rev](https://www.amazon.com/dp/B0084JUNXS) [3**LitEnergy A4 LED Copy Board Light Tracing Box Adjustable USB Power Artcraft LED Trace Light Pad for Tattoo Transferring Drawing Sketching Animation Stenciling Diamond Art Painting Accessories**LitEnergy**$15.99**4.5★27,383 rev](https://www.amazon.com/dp/B07H7FLJX1) [4**Crayola Ultimate Light Board - White Kids Drawing Tablet Gifts for Kids LED Drawing Board Sketching Art Projector Toys for Boys & Girls 6+**Crayola**$17.04**4.5★20,123 rev](https://www.amazon.com/dp/B07BF2XW1H) [5**Dan&Darci Light Up Tracing Pad for Kids - Arts & Crafts Writing Drawing Tracer Board Craft Kit for Girls & Boys Ages 6-12 - Birthday Toys Gifts Ideas for Girl or Boy 6+ Year Old Gift Toy - 6 7 8 9 10**Dan&Darci**$18.44**4.6★710 rev](https://www.amazon.com/dp/B0CZM89L46)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Geokay 16 Rechargeable LED Drawing Board 9-Color Light Modes Neon Art Dry Erase Light Up Doodle Glow Pad with Built-in Stand Sketching Gift Toy for Kids/Girls/Teens 7 Markers & Tracing Book**Geokay**$38.07**1,827 rev1y ago](https://www.amazon.com/dp/B0F8NPDDN7) [**Optical Drawing Board Portable Optical Tracing Board Image Tracing Board Projector Light Copy Pad Easy Tracing Sketching Tool for Kids Artist Students Beginners Sketch Wizard**Fawnovey**$8.42**217 rev1y ago](https://www.amazon.com/dp/B0D83Y8357) [**Dan&Darci Light Up Tracing Pad for Kids - Arts & Crafts Writing Drawing Tracer Board Craft Kit for Girls & Boys Ages 6-12 - Birthday Toys Gifts Ideas for Girl or Boy 6+ Year Old Gift Toy - 6 7 8 9 10**Dan&Darci**$18.44**710 rev2y ago](https://www.amazon.com/dp/B0CZM89L46) [**LitEnergy A4 LED Copy Board Light Tracing Box Adjustable USB Power Artcraft LED Trace Light Pad for Tattoo Transferring Drawing Sketching Animation Stenciling Diamond Art Painting Accessories**LitEnergy**$15.99**27,383 rev7y ago](https://www.amazon.com/dp/B07H7FLJX1) [**Crayola Ultimate Light Board - White Kids Drawing Tablet Gifts for Kids LED Drawing Board Sketching Art Projector Toys for Boys & Girls 6+**Crayola**$17.04**20,123 rev8y ago](https://www.amazon.com/dp/B07BF2XW1H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Optical Drawing Board Portable Optical Tracing Board Image Tracing Board Projector Light Copy Pad Easy Tracing Sketching Tool for Kids Artist Students Beginners Sketch Wizard**Fawnovey**$8.42**3.4★**▲ 135%**](https://www.amazon.com/dp/B0D83Y8357) [**Geokay 16 Rechargeable LED Drawing Board 9-Color Light Modes Neon Art Dry Erase Light Up Doodle Glow Pad with Built-in Stand Sketching Gift Toy for Kids/Girls/Teens 7 Markers & Tracing Book**Geokay**$38.07**4.4★**▲ 127%**](https://www.amazon.com/dp/B0F8NPDDN7) [**LitEnergy A4 LED Copy Board Light Tracing Box Adjustable USB Power Artcraft LED Trace Light Pad for Tattoo Transferring Drawing Sketching Animation Stenciling Diamond Art Painting Accessories**LitEnergy**$15.99**4.5★**▲ 38%**](https://www.amazon.com/dp/B07H7FLJX1) [**Crayola Toddler Touch Lights Musical Sensory Toys for Toddlers Learning Gifts Light Up Drawing Pad Mess Free Painting Travel Activity 2+**Crayola**$22.56**4.4★**▲ 23%**](https://www.amazon.com/dp/B077BS24FS) [![Crayola Light Up Tracing Pad Pink Best Birthday Gifts for Girls & Boys 6 7 8 Year Olds Kids Toys Light Box Art Kit for Kids [Amazon Exclusive]](https://m.media-amazon.com/images/I/51n6kaGkRTL.jpg)**Crayola Light Up Tracing Pad Pink Best Birthday Gifts for Girls & Boys 6 7 8 Year Olds Kids Toys Light Box Art Kit for Kids \[Amazon Exclusive\]**Crayola**$23.30**4.6★**— 0%**](https://www.amazon.com/dp/B0084JUNVU)
**~~View all trending →~~**
## **What buyers say about tracing**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**22%
*“Fun for kids”*
**Quality-Overall**9%
*“Arrived as advertised and good quality”*
**Ease Of Use**8%
*“Easy to use”*
**Brightness/Shine/Glow**7%
*“Brightness is perfect”*
**Color**6%
*“Fun colors”*
**Ease Of Cleaning**5%
*“I like that theres no mess to clean up”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Drawing Experience**4%
*“Fun drawing”*
**Gifting Purpose**3%
*“Great gift”*
**Value For Money**3%
*“Good deal”*
### **What buyers complain about **
**Quality-Overall**10%
*“The size and quality were not what I expected based on the listing”*
**Ease Of Cleaning**9%
*“Difficult to clean”*
**Durability**7%
*“The durability is way worse than expected”*
**Functionality-Overall**6%
*“Did not work”*
**Charging**6%
*“Charging speed is extremely slow”*
**Advertised Vs Actual Product**5%
*“Not as shown”*
**Brightness/Shine/Glow**4%
*“The brightness is not strong enough”*
**Battery Life**4%
*“The battery life is short”*
**Ease Of Use**3%
*“which makes it inconvenient to use”*
**Strength**3%
*“The plastic casing is very fragile”*
### **Top return reasons **
**Functionality-Overall**17%
**Size-Overall**10%
**Brightness/Shine/Glow**7%
**Charging**7%
**Advertised Vs Actual Product**7%
**Product Condition**7%
**Value For Money**6%
**Defective Material/Parts**5%
**Battery Inclusion**5%
**Scratch Resistance**4%
## **Common questions**
- **Is tracing profitable to sell on Amazon United States?**
- The niche generates $171K/yr across 8 tracked products. 90-day search growth is -21.6%. Flapen's verdict: Skip it (35/100).
- **How competitive is the tracing niche?**
- 5 brands and 33 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in tracing?**
- Top complaints mined from reviews: Quality-Overall, Ease Of Cleaning, Durability. The return rate is 2.6%.
- **When does demand for tracing peak?**
- Demand peaks in Nov–Dec; the busiest month runs 17.0× the quietest.
- **What does it cost to enter the tracing niche?**
- Listings span $8.42–$38.07; the average listing price is $20.99 (sweet spot $15–$100). The average incumbent carries 20,878 reviews — the moat a new listing must climb.
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