---
title: "Tobios Watercolor Set — $1.3M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/tobios-watercolor-set"
last_updated: "2026-08-09T10:55:36.607Z"
locale: en
meta:
description: "Niche score 57/100 · $1.3M/yr market · 1.7M searches/yr · $20.99 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $1.3M/yr market · 1.7M searches/yr · $20.99 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Tobios Watercolor Set — $1.3M/yr Amazon US Niche (2026) - Flapen"
---
# **tobios watercolor set**
**Launch it**
A $1.3M/yr market growing +35.9% this quarter with returns at 1.4% — clears our launch bar.
Market size 82Growth 60Conversion 44Competition 18Returns 87Price range 88Avg price 90Brand share 38Review moat 70Quality gap 37
**Avg price**
**Great****$20.99**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.97–$36.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Market size**
**Great****$1.3M**
$1.3M/yr · 1.7M searches
**Review moat**
**Good****714.18**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+35.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, tobios watercolor set is a $1.3M/yr Amazon United States market (1.7M searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jun–Nov–Dec. Verdict: Launch it — 57/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tobios watercolor set market data**
- **Units sold / yr**
- **60K–80K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$1.3M–$1.7M**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#219**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **17.6%**
- **Avg brand age**
- **26 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**14%**
- Tobios60% - Pagather7% - Verdique6% - Funto5% - AYZAR5% - XIRTAIOV4% - Open — no brand owns it (4 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 53 weeks — +35.9% search growth over the last 90 days.
100K60KSpike '25Black Friday '25Holiday '25Spike '26 seasonJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jun, Nov, Dec · busiest ÷ quietest = 10.0×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/tobios-watercolor-set/trend)
## **Top tobios watercolor set search terms**
- **tobios watercolor kit**565K/yr+59.3%3.4% conv. - **mini watercolor travel set**257K/yr+21.9%1.7% conv. - **tobios mini watercolor set**204K/yr+18.1%3.1% conv. - **mini watercolor set**66K/yr+78.7%1.3% conv. - **travel watercolor kit**57K/yr+12.7%1.1% conv. - **mini watercolor kit**33K/yr+257.8%1.2% conv. - **pocket watercolor set**60K/yr+109.0%1.3% conv. - **portable watercolor kit**47K/yr+30.1%1.2% conv. - **mini watercolor paint set**106K/yr-43.4%0.8% conv. - **mini water color paint set**25K/yr+68.5%1.3% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/tobios-watercolor-set/search-terms)
## **Top tobios watercolor set products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$192K30%$383K45%$575K60%$766K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tobios Watercolor Paint Set Mini Travel Watercolor Kit with 12 Colors Refillable Water Brush Wooden Palette & Sketchbook Portable Painting Set for Beginners Journaling & Gifts**Tobios**$33.47**4.4★385 rev](https://www.amazon.com/dp/B0FKV67FBB) [2**Tobios Watercolor Workbook for Beginners Sketch Book with Premium Watercolor Paper Small Notebook Style Practice Pad Guided Art Lessons & Relaxing Coloring Book**Tobios**$12.97**4.1★40 rev](https://www.amazon.com/dp/B0GMSP8YJX) [3**Pagather 24 Colors Mini Watercolor Travel Set Portable Watercolor Kit with Water Brush Pocket Size Painting Set for Beginners Hobbyists & Artists**Pagather**$20.84**4.5★76 rev](https://www.amazon.com/dp/B0GKDZZZH7) [4**Mini Travel Watercolor Paint Set AllInOne Portable Pocket Paint Kit with Walnut Wood Palette 24 Watercolor Colors 3 Water Brushes Chinese Calligraphy Brush Sketchbook and Organizer Pouch Gift for Beginners and Art Lovers**Verdique**$20.25**4.5★43 rev](https://www.amazon.com/dp/B0G1GRJFGW) [5**Funto Mini Watercolor Paint Set All-in-One Walnut Wood 15-Color Premium Pocket Travel Paint Kit with Crossbody Bag Watercolor Journal Metal Clip Paint Water Cup Water Brush Ideal for Art Lovers**Funto**$36.23**4.7★319 rev](https://www.amazon.com/dp/B0DJ791K18)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tobios Watercolor Workbook for Beginners Sketch Book with Premium Watercolor Paper Small Notebook Style Practice Pad Guided Art Lessons & Relaxing Coloring Book**Tobios**$12.97**40 rev5mo ago](https://www.amazon.com/dp/B0GMSP8YJX) [**Pagather 24 Colors Mini Watercolor Travel Set Portable Watercolor Kit with Water Brush Pocket Size Painting Set for Beginners Hobbyists & Artists**Pagather**$20.84**76 rev5mo ago](https://www.amazon.com/dp/B0GKDZZZH7) [**Mini Watercolor Paint Set with 12 Colors Wooden Palette - 4 Brushes 2 Sketchbooks & Portable Watercolor Kit for Travel Pocket Painting Kit - Compact Design for Artists and Creative Sketching & Gifts**CANHAKELA**$15.55**34 rev6mo ago](https://www.amazon.com/dp/B0GCZMM2J4) [**Watercolor Paint Set 12 Colors 15-Compartment Mini Travel Watercolor Kit with 5 Brushes & Sketchbook Portable Wooden Box with Color Storage Case for Plein Air & Urban Sketching**Tuuhins**$15.50**9 rev7mo ago](https://www.amazon.com/dp/B0G51JBTGS) [**XIPAN Mini Watercolor Paint Set - Compact Travel Art Kit with 16 Colors Detail Paint Brush Palette & Watercolor Sketchbook - Pocket Travel Watercolor Set Painting Sets Art Supplies - Classic Colors**Xipan**$14.72**55 rev7mo ago](https://www.amazon.com/dp/B0G3PKLTMZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tobios Watercolor Workbook for Beginners Sketch Book with Premium Watercolor Paper Small Notebook Style Practice Pad Guided Art Lessons & Relaxing Coloring Book**Tobios**$12.97**4.1★**▲ 163%**](https://www.amazon.com/dp/B0GMSP8YJX) [**Pagather 24 Colors Mini Watercolor Travel Set Portable Watercolor Kit with Water Brush Pocket Size Painting Set for Beginners Hobbyists & Artists**Pagather**$20.84**4.5★**▲ 160%**](https://www.amazon.com/dp/B0GKDZZZH7) [**Mini Watercolor Paint Set with 12 Colors Wooden Palette - 4 Brushes 2 Sketchbooks & Portable Watercolor Kit for Travel Pocket Painting Kit - Compact Design for Artists and Creative Sketching & Gifts**CANHAKELA**$15.55**4.3★**▲ 153%**](https://www.amazon.com/dp/B0GCZMM2J4) [**Mini Travel Watercolor Paint Set AllInOne Portable Pocket Paint Kit with Walnut Wood Palette 24 Watercolor Colors 3 Water Brushes Chinese Calligraphy Brush Sketchbook and Organizer Pouch Gift for Beginners and Art Lovers**Verdique**$20.25**4.5★**▲ 143%**](https://www.amazon.com/dp/B0G1GRJFGW) [**XIPAN Mini Watercolor Paint Set - Compact Travel Art Kit with 16 Colors Detail Paint Brush Palette & Watercolor Sketchbook - Pocket Travel Watercolor Set Painting Sets Art Supplies - Classic Colors**Xipan**$14.72**4.8★**▲ 86%**](https://www.amazon.com/dp/B0G3PKLTMZ)
**~~View all trending →~~**
## **What buyers say about tobios watercolor set**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**25%
*“Colors are beautiful”*
**Paint Quality**10%
*“happy to paint with”*
**Quality-Overall**8%
*“The collabsable cup is very good quality and pretty neat”*
**Portability**7%
*“easy to carry”*
**Gifting Purpose**6%
*“Perfect Christmas gift”*
**Value For Money**6%
*“Great purchase for the money”*
**Ease Of Use**5%
*“Easy to use”*
**Size-Overall**5%
*“Fits in my bag”*
**Advertised Vs Actual Product**5%
*“Exactly what I wanted”*
**Compactness**2%
*“Compact and easy to use”*
### **What buyers complain about **
**Paint Quality**16%
*“Paint amounts not generous”*
**Size-Overall**12%
*“The tubes are small”*
**Advertised Vs Actual Product**8%
*“Inaccurate description”*
**Quality-Overall**8%
*“Needs better quality control”*
**Color**7%
*“Colors all mixed up”*
**Ease Of Use**5%
*“hard to work with”*
**Value For Money**3%
*“There are less expensive versions”*
**Instructions/User Manual/Troubleshooting**2%
*“There's no instructions at all, just illustrations & blank pages”*
**Wood Quality**2%
*“The wood warped like crazy after one use”*
**Leak-Proof**1%
*“Only down side is the metal cup leaks”*
### **Top return reasons **
**Paint Quality**28%
**Size-Overall**20%
**Advertised Vs Actual Product**15%
**Value For Money**9%
**Color**6%
**Quality-Overall**5%
**Defective Material/Parts**3%
**Wood Quality**2%
**Product Condition**1%
**Functionality-Overall**1%
## **Common questions**
- **Is tobios watercolor set profitable to sell on Amazon United States?**
- The niche generates $1.3M/yr across 11 tracked products. 7 of 8 products launched in the last 360 days are still selling. 90-day search growth is +35.9%. Flapen's verdict: Launch it (57/100).
- **How competitive is the tobios watercolor set niche?**
- 10 brands and 16 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in tobios watercolor set?**
- Top complaints mined from reviews: Paint Quality, Size-Overall, Advertised Vs Actual Product. The return rate is 1.4%.
- **When does demand for tobios watercolor set peak?**
- Demand peaks in Jun–Nov–Dec; the busiest month runs 10.0× the quietest.
- **What does it cost to enter the tobios watercolor set niche?**
- Listings span $12.97–$36.23; the average listing price is $20.99 (sweet spot $15–$100). The average incumbent carries 714 reviews — the moat a new listing must climb.
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