---
title: "Titanium Dioxide — $107K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/titanium-dioxide"
last_updated: "2026-08-09T08:52:18.592Z"
locale: en
meta:
description: "Niche score 45/100 · $107K/yr market · 74K searches/yr · $18.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $107K/yr market · 74K searches/yr · $18.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Titanium Dioxide — $107K/yr Amazon US Niche (2026) - Flapen"
---
# **titanium dioxide**
**Skip it**
A concentrated shelf (top 5 take 79% of clicks) — this niche doesn't clear our bar today.
Market size 26Growth 29Conversion 79Competition 18Returns 97Price range 82Avg price 83Brand share 27Review moat 68Quality gap 22
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$18.29**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.20–$54.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****7.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****776.92**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+2.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$107K**
$107K/yr · 74K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, titanium dioxide is a $107K/yr Amazon United States market (74K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 45/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **titanium dioxide market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$110K–$146K**
- units × avg price
- **Conversion rate**
- **7.9%**
- **Avg BSR**
- **#382**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **85%**
- **Out of stock**
- **17.9%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**10**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**7%**
- Coolinario54% - ALEXES12% - Herbs Botanica12% - PURE ORIGINAL INGREDIENTS6% - Rolio5% - Earthborn Elements4% - Open — no brand owns it (3 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.9% search growth over the last 90 days.
2K1KSpike '24Holiday '24Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/titanium-dioxide/trend)
## **Top titanium dioxide search terms**
- **titanium dioxide powder**30K/yr+6.7%9.6% conv. - **titanium dioxide**28K/yr+2.6%6.8% conv. - **titanium powder**5K/yr+41.5%1.6% conv. - **titanium dioxide for soap making**5K/yr-39.0%13.3% conv. - **dioxide**3K/yr+55.5%0.5% conv. - **dioxido de titanium reposteria**3K/yr-26.3%2.8% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/titanium-dioxide/search-terms)
## **Top titanium dioxide products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$11K20%$21K30%$32K40%$43K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Coolinario Titanium Dioxide Powder (1 LB) Food Grade**Coolinario**$14.98**4.7★124 rev](https://www.amazon.com/dp/B0FMHFQ3G8) [2**Coolinario Titanium Dioxide Powder (4 OZ) Food Grade**Coolinario**$8.22**4.6★252 rev](https://www.amazon.com/dp/B0F1H61R2R) [3**Pure Titanium Dioxide Powder for Soap Making 1Lb**ALEXES**$16.99**4.7★514 rev](https://www.amazon.com/dp/B08WWVRK78) [4**Herbs Botanica Titanium Dioxide Powder 8 oz | Pure White Pigment for Soap Making Cosmetics DIY Crafts & Skincare Formulations | Fine Uncoated Multipurpose Powder**Herbs Botanica**$9.99**4.2★54 rev](https://www.amazon.com/dp/B0FMYH56XZ) [5**Rolio Pure Titanium Dioxide Powder 3.5 Oz (100g) Bag Whitening Colorant for Soap Dye Sunscreen and Lotion Epoxy Resin Candles Cosmetics Concrete Pigment DIY Paint Ceramics and Art Projects**Rolio**$7.63**4.6★111 rev](https://www.amazon.com/dp/B0DZ33826Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Coolinario Titanium Dioxide Powder (1 GAL - 5.2 LBS) Food Grade**Coolinario**$39.58**34 rev9mo ago](https://www.amazon.com/dp/B0FRCBVCD5) [**Coolinario Titanium Dioxide Powder (1 LB) Food Grade**Coolinario**$14.98**124 rev10mo ago](https://www.amazon.com/dp/B0FMHFQ3G8) [**Herbs Botanica Titanium Dioxide Powder 8 oz | Pure White Pigment for Soap Making Cosmetics DIY Crafts & Skincare Formulations | Fine Uncoated Multipurpose Powder**Herbs Botanica**$9.99**54 rev10mo ago](https://www.amazon.com/dp/B0FMYH56XZ) [**100 Grams Pure Titanium Metal Micron Powder Ti >= 99.9% High Purity Ultrafine Powder for 3D Printing Lab Science Experiments Catatalysts and Coating Applications**Generic**$19.92**1 rev1y ago](https://www.amazon.com/dp/B0F5HCRNL2) [**CHAQYR Titanium Dioxide Powder 8 oz Pigment for Soap Making TiO2**Chaqyr**$7.20**65 rev1y ago](https://www.amazon.com/dp/B0F223Q1TD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Coolinario Titanium Dioxide Powder (1 GAL - 5.2 LBS) Food Grade**Coolinario**$39.58**4.7★**▲ 156%**](https://www.amazon.com/dp/B0FRCBVCD5) [**100 Grams Pure Titanium Metal Micron Powder Ti >= 99.9% High Purity Ultrafine Powder for 3D Printing Lab Science Experiments Catatalysts and Coating Applications**Generic**$19.92**5.0★**▲ 118%**](https://www.amazon.com/dp/B0F5HCRNL2) [**Coolinario Titanium Dioxide Powder (1 LB) Food Grade**Coolinario**$14.98**4.7★**▲ 73%**](https://www.amazon.com/dp/B0FMHFQ3G8) [**Herbs Botanica Titanium Dioxide Powder 8 oz | Pure White Pigment for Soap Making Cosmetics DIY Crafts & Skincare Formulations | Fine Uncoated Multipurpose Powder**Herbs Botanica**$9.99**4.2★**▲ 61%**](https://www.amazon.com/dp/B0FMYH56XZ) [**Rolio Pure Titanium Dioxide Powder 3.5 Oz (100g) Bag Whitening Colorant for Soap Dye Sunscreen and Lotion Epoxy Resin Candles Cosmetics Concrete Pigment DIY Paint Ceramics and Art Projects**Rolio**$7.63**4.6★**— 8%**](https://www.amazon.com/dp/B0DZ33826Y)
**~~View all trending →~~**
## **What buyers say about titanium dioxide**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**22%
*“You definitely get your moneys worth”*
**Quality-Overall**22%
*“This is a good quality powder that did not clump nor leave specks”*
**Color**12%
*“help make colors true to form when starting with a whiter base”*
**Ease Of Use**9%
*“The powder is easy to use”*
**Size-Overall**7%
*“Good price for the size”*
**Advertised Vs Actual Product**5%
*“This is exactly as described”*
**Solubility**5%
*“The grit you feel on the bar dissolves instantly while washing”*
**Functionality-Overall**3%
*“Stellar product, it works perfect for cp or cpop soap making”*
**Efficiency**3%
*“Works great”*
**Durability**2%
*“so the 1 lb bag lasts a long time”*
### **What buyers complain about **
**Color**25%
*“After the soap cured, the color turned back yellow-y color, not white”*
**Quality-Overall**13%
*“Not the best quality”*
**Texture/Consistency-Overall**8%
*“A bit lumpier than I expected”*
**Functionality-Overall**8%
*“This doesnt work well in my homemade soap I have to use way more than that is recommended to get it to work so I do not recommend this product”*
**Instructions/User Manual/Troubleshooting**6%
*“The problem is that it doesn't have the instructions and dilution information”*
**Hard Feel**4%
*“feels weird on the bars”*
**Paint Quality**3%
*“I ended up with three or four ounces of paint out of the six that I'd started with”*
**Dilute/Watery**3%
*“Dilution”*
**Jamming/Clogging**3%
*“when I went to use an airbrush it became obvious there was a problem when it was repeatedly clogging up”*
**Thickness**3%
*“The rest of it was chunky”*
### **Top return reasons **
**Functionality-Overall**16%
**Leak-Proof**16%
**Advertised Vs Actual Product**12%
**Value For Money**11%
**Color**9%
**Stain Resistance**7%
**Size-Overall**7%
**Defective Material/Parts**5%
**Ingredients-Overall**3%
**Wet Cleaning**3%
## **Common questions**
- **Is titanium dioxide profitable to sell on Amazon United States?**
- The niche generates $107K/yr across 13 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +2.9%. Flapen's verdict: Skip it (45/100).
- **How competitive is the titanium dioxide niche?**
- 9 brands and 10 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in titanium dioxide?**
- Top complaints mined from reviews: Color, Quality-Overall, Texture/Consistency-Overall. The return rate is 0.7%.
- **When does demand for titanium dioxide peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the titanium dioxide niche?**
- Listings span $7.20–$54.80; the average listing price is $18.29 (sweet spot $15–$100). The average incumbent carries 777 reviews — the moat a new listing must climb.
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