---
title: "Tim Holtz — $147K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/tim-holtz"
last_updated: "2026-08-09T08:04:52.938Z"
locale: en
meta:
description: "Niche score 50/100 · $147K/yr market · 520K searches/yr · $17.72 avg price. Soft demand (-11.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $147K/yr market · 520K searches/yr · $17.72 avg price. Soft demand (-11.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Tim Holtz — $147K/yr Amazon US Niche (2026) - Flapen"
---
# **tim holtz**
**Worth a look**
Shows a fragmented shelf (top 5 take 18% of clicks), but soft demand (-11.8% this quarter) keeps it on the watch list.
Market size 32Growth 19Conversion 20Competition 96Returns 96Price range 31Avg price 82Brand share 48Review moat 74Quality gap 23
**Competition**
**Incredible****18%**
top-5 click share — an open shelf
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$17.72**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****545.94**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$147K**
$147K/yr · 520K searches
**Price range**
**Okay****$4.89–$276.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-11.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, tim holtz is a $147K/yr Amazon United States market (520K searches/yr). The top 5 brands hold 76% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tim holtz market data**
- **Units sold / yr**
- **10K–13K**
- avg 0–100/product
- **Revenue / yr**
- **$177K–$222K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#987**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **45%**
- **Out of stock**
- **3.1%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.
**Brands**
**30 **▼falling
**Sellers**
**139**
**Top-5 brand share**
**76%**
Top 20: 97%
**Top-5 click share**
**18%**
Top 20: 44%
**Open market**
**17%**
- Tim Holtz Idea-ology31% - Tim Holtz19% - Advantus10% - Ranger9% - Stampers Anonymous7% - Tonic Studios7% - Open — no brand owns it (24 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.8% search growth over the last 90 days.
20K15KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/tim-holtz/trend)
## **Top tim holtz search terms**
- **tim holtz**325K/yr-1.3%1.2% conv. - **tim holtz stamps**71K/yr-18.9%0.7% conv. - **tim holtz idea-ology**60K/yr-37.2%2.1% conv. - **tim holtz paper**17K/yr-13.2%1.4% conv. - **tim holtz products**11K/yr-19.1%1.3% conv. - **tim holtz ephemera**9K/yr-23.4%3.1% conv. - **tim holtz paper pads**6K/yr-39.2%1.3% conv. - **tim holtz clearance**7K/yr-42.7%1.4% conv. - **jim holtz idea-ology**5K/yr-49.4%1.5% conv. - **tim holz**3K/yr-25.3%3.8% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/tim-holtz/search-terms)
## **Top tim holtz products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$3K4%$6K6%$9K8%$12K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tim Holtz Advantus Curator Ephemera Snip IDEA-O (TH94152)**Tim Holtz**$7.27**4.7★123 rev](https://www.amazon.com/dp/B09L1PZHRT) [2**Small Talk Stickers by Tim Holtz Idea-ology 8.25 x 4.25 Inch Sheet Size 296 Stickers Black/White TH93193**Tim Holtz Idea-ology**$8.90**4.8★4,013 rev](https://www.amazon.com/dp/B00TGP18X8) [3**Tim Holtz Idea-ology Large Collage Paper Strips Mixed Colors**Tim Holtz Idea-ology**$7.54**4.8★58 rev](https://www.amazon.com/dp/B0D58SPRMF) [4**Tim Holtz Iddeaology Postmarked Sticker Book**Tim Holtz Idea-ology**$10.73**4.9★59 rev](https://www.amazon.com/dp/B0D58SDCJY) [5**Idea-Ology Ephemera Pack 136/Pkg - Palette**Advantus**$13.86**4.2★58 rev](https://www.amazon.com/dp/B0BX8BQZ7D)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tim Holtz Halloween 2025 Ultimate Embellishment Idea-Ology Package Mummy Cloth Graveyard Gothic Gates Boneyard Conservatory Skulls Jack OLantern 42 Pieces**Tim Holtz**$56.95**2 rev10mo ago](https://www.amazon.com/dp/B0FP3TVLH3) [**CraftyManor Masked Impression Mini Ink Pads for Stamps Water Based Smudge Chalk Stamp Pad for Scrapbooking Journaling Card Making DIY Craft Scrapbook Supplies for Adults (24 Colors)**CraftyManor**$18.99**213 rev11mo ago](https://www.amazon.com/dp/B0FKBB6VFJ) [**PRSTINCOL 100Pcs Vintage Sticker Pack - Scrapbooking Supplies & Junk Journal Accessories - Aesthetic Stickers for Water Bottles Craft Kits Bullet Journals - Retro Design**PRSTINCOL**$7.78**872 rev1y ago](https://www.amazon.com/dp/B0DYNWLD2Y) [**Tim Holtz Idea-ology Large Collage Paper Strips Mixed Colors**Tim Holtz Idea-ology**$7.54**58 rev1y ago](https://www.amazon.com/dp/B0D58SPRMF) [**Tim Holtz Iddeaology Postmarked Sticker Book**Tim Holtz Idea-ology**$10.73**59 rev1y ago](https://www.amazon.com/dp/B0D58SDCJY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tim Holtz Advantus Photobooth Vintage Photos black and white**Tim Holtz Idea-ology**$6.72**4.8★**▲ 189%**](https://www.amazon.com/dp/B07P8QPKLM) [**Tim Holtz Card File Vignette Brown**Advantus**$12.28**4.5★**▲ 138%**](https://www.amazon.com/dp/B09VV5PQLN) [**Idea-Ology Ephemera Pack 136/Pkg - Palette**Advantus**$13.86**4.2★**▲ 123%**](https://www.amazon.com/dp/B0BX8BQZ7D) [**Tim Holtz Halloween 2025 Ultimate Embellishment Idea-Ology Package Mummy Cloth Graveyard Gothic Gates Boneyard Conservatory Skulls Jack OLantern 42 Pieces**Tim Holtz**$56.95**5.0★**▲ 107%**](https://www.amazon.com/dp/B0FP3TVLH3) [**Small Talk Stickers by Tim Holtz Idea-ology 8.25 x 4.25 Inch Sheet Size 296 Stickers Black/White TH93193**Tim Holtz Idea-ology**$8.90**4.8★**▲ 68%**](https://www.amazon.com/dp/B00TGP18X8)
**~~View all trending →~~**
## **What buyers say about tim holtz**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Good Variety”*
**Color**14%
*“The color is very vibrant”*
**Value For Money**10%
*“Good value for the money”*
**Advertised Vs Actual Product**6%
*“Better than expected”*
**Design-Overall**5%
*“The designs are beautiful”*
**Adhesion/Stickiness**5%
*“The adhesive is exceptional”*
**Ease Of Use**5%
*“Always comes in handy”*
**Size-Overall**5%
*“I love that these come in different sizes”*
**Fun/Entertainment Experience**2%
*“Collected many colors for fun effects”*
**Print Quality**2%
*“It has a nice print on both sides”*
### **What buyers complain about **
**Size-Overall**23%
*“So small”*
**Value For Money**9%
*“Too expensive”*
**Adhesion/Stickiness**6%
*“They are really sticky”*
**Advertised Vs Actual Product**6%
*“Totally misrepresented”*
**Moist/Dry**6%
*“dry, do not recommend”*
**Quality-Overall**5%
*“Variety is needed”*
**Thickness**4%
*“May be a bit too thick for decoupage”*
**Durability**3%
*“They broke within 5 minutes of use”*
**Magnetic Strength/Adsorption**3%
*“Not very strong magnetic”*
**Color**2%
*“Some of the colors are a bit bright”*
### **Top return reasons **
**Size-Overall**36%
**Advertised Vs Actual Product**14%
**Adhesion/Stickiness**8%
**Value For Money**6%
**Functionality-Overall**5%
**Color**5%
**Quality-Overall**3%
**Defective Material/Parts**2%
**Product Condition**2%
**Print Quality**2%
## **Common questions**
- **Is tim holtz profitable to sell on Amazon United States?**
- The niche generates $147K/yr across 137 tracked products. 3 of 14 products launched in the last 360 days are still selling. 90-day search growth is -11.8%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the tim holtz niche?**
- 30 brands and 139 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in tim holtz?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Adhesion/Stickiness. The return rate is 0.8%.
- **When does demand for tim holtz peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the tim holtz niche?**
- Listings span $4.89–$276.27; the average listing price is $17.72 (sweet spot $15–$100). The average incumbent carries 546 reviews — the moat a new listing must climb.
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