---
title: "Tie Dye Powder — $100K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/tie-dye-powder"
last_updated: "2026-08-09T08:55:48.179Z"
locale: en
meta:
description: "Niche score 46/100 · $100K/yr market · 164K searches/yr · $30.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $100K/yr market · 164K searches/yr · $30.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tie Dye Powder — $100K/yr Amazon US Niche (2026) - Flapen"
---
# **tie dye powder**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 25Growth 59Conversion 25Competition 48Returns 86Price range 60Avg price 95Brand share 6Review moat 41Quality gap 52
**Avg price**
**Incredible****$30.54**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$7.33–$149.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+35.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,377.74**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$100K**
$100K/yr · 164K searches
**Conversion**
**Bad****2.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, tie dye powder is a $100K/yr Amazon United States market (164K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Skip it — 46/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tie dye powder market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$122K–$153K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#255**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **74%**
- **Out of stock**
- **11.0%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**48**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 97%
**Open market**
**1%**
- Jacquard74% - Moshify10% - Dharma Trading Co5% - DecoArt5% - YRYM HT2% - QUALIA1% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +35.1% search growth over the last 90 days.
9K7KSpike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/tie-dye-powder/trend)
## **Top tie dye powder search terms**
- **procion mx dye**29K/yr+72.6%2.0% conv. - **dharma dye**25K/yr+15.2%0.6% conv. - **procion dye**18K/yr+43.5%1.3% conv. - **fiber reactive dye**13K/yr+58.4%1.1% conv. - **jacquard procion mx dye**8K/yr+203.4%2.1% conv. - **jacquard acid dye**14K/yr+1.6%2.4% conv. - **jacquard dye**14K/yr+11.5%0.9% conv. - **procion tie dye powder**7K/yr+149.8%1.8% conv. - **acid dye**8K/yr-14.1%1.3% conv. - **procion mx**5K/yr+66.8%1.5% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/tie-dye-powder/search-terms)
## **Top tie dye powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$10K20%$20K30%$30K40%$40K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Procion MX Dye Color Set Includes 13-2/3 Ounce Jars 2-1lb Soda Ash Dye Fixer Instruction Sheet Color Chart**Jacquard**$57.62**4.3★7,771 rev](https://www.amazon.com/dp/B07THBY8Z8) [2**Procion Mx Dye Jet Black 8Oz**Jacquard**$17.19**4.3★7,771 rev](https://www.amazon.com/dp/B0009YX4EG) [3**Jacquard Procion MX Dye Kit - USA Made - 8 Vibrant Colors 8 oz Each - Fiber Reactive - Tie Dye Party Supplies - Bundled with Scoops**Moshify**$149.31**4.6★122 rev](https://www.amazon.com/dp/B09HRFNMV3) [4**Jacquard Procion MX Tie Dye Powder Jet Black 2/3 Ounce Jar for Fabric and Clothing Permanent and Washfast**Jacquard**$7.69**4.3★7,771 rev](https://www.amazon.com/dp/B001I117EI) [5**Jacquard Acid Dye 4 Color Set with Citric Acid - Acid Dye for Wool Silk Alpaca Feathers Cosplay Wigs and Nylon - Powder Wool Dye for Full Coverage Dyeing - Vibrant Acid Silk Dye**Jacquard**$26.19**4.4★341 rev](https://www.amazon.com/dp/B00LHZDEZA)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dharma Fiber Reactive Procion Dye - #1 for Tie-Dye & Ice Dye. Vibrant Permanent Colors Trusted Since 1969 (Raven Black PR200 2 oz.)**Dharma Trading Co**$10.28**195 rev1y ago](https://www.amazon.com/dp/B0DDS5S2C3) [**Jacquard Acid Dye 6 Color Neon Set - 1/2 Oz Net Wt Each Color- for Wool Silk Feathers and Nylons Brilliant Colorfast Highly Concentrated**Jacquard**$25.85**1,156 rev3y ago](https://www.amazon.com/dp/B0C4RJ8SWX) [**Qualia All Purpose Powder Fabric Dye Easy to Use Dye for Natural Fabrics: Cotton Wool Silk Wood & Linen Ultra Concentrated Colors Color Mix 16 Pack**QUALIA**$30.77**617 rev3y ago](https://www.amazon.com/dp/B0BVXY4NC3) [**YRYM HT Tie Dye Powder Refills 400g - 20 Vibrant Colors Permanent for Tie Dyeing Easy to Use & Non-Toxic Tie Dye Powder Bulk for Kids Adults**YRYM HT**$19.58**1,966 rev4y ago](https://www.amazon.com/dp/B09YLFN5V1) [**Jacquard Procion MX Dye Kit - USA Made - 8 Vibrant Colors 8 oz Each - Fiber Reactive - Tie Dye Party Supplies - Bundled with Scoops**Moshify**$149.31**122 rev4y ago](https://www.amazon.com/dp/B09HRFNMV3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Procion MX Dye Color Set Includes 13-2/3 Ounce Jars 2-1lb Soda Ash Dye Fixer Instruction Sheet Color Chart**Jacquard**$57.62**4.3★**▲ 68%**](https://www.amazon.com/dp/B07THBY8Z8) [**Jacquard Acid Dye - Sky Blue - 8 Oz Net Wt - Acid Dye for Wool - Silk - Feathers - and Nylons - Brilliant Colorfast and Highly Concentrated**Jacquard**$28.72**4.4★**▲ 46%**](https://www.amazon.com/dp/B079C1QYWZ) [**Jacquard Tie Dye Kit (F-JAC9320)**Jacquard**$18.54**4.6★**▲ 45%**](https://www.amazon.com/dp/B0000205WQ) [**Jacquard Procion Mx Dye 4 Color Set with Soda Ash and Color Mixing Chart - Lemon Yellow - Fuchsia - Turquoise - Jet Black**Jacquard**$19.59**4.3★**▲ 39%**](https://www.amazon.com/dp/B004W8RYF0) [**YRYM HT Tie Dye Powder Refills 400g - 20 Vibrant Colors Permanent for Tie Dyeing Easy to Use & Non-Toxic Tie Dye Powder Bulk for Kids Adults**YRYM HT**$19.58**4.6★**▲ 37%**](https://www.amazon.com/dp/B09YLFN5V1)
**~~View all trending →~~**
## **What buyers say about tie dye powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**55%
*“the colors are so bright”*
**Value For Money**12%
*“I really think this is an appropriate price for one shirt anyway”*
**Quality-Overall**7%
*“Great quality”*
**Advertised Vs Actual Product**4%
*“Works like it should”*
**Fun/Entertainment Experience**4%
*“We had so much fun”*
**Instructions/User Manual/Troubleshooting**3%
*“The kit is easy to use and finding the answers to any question which may arise during the use of the kit is simple and informative”*
**Material Quality**2%
*“Dyed my cotton overalls fairly nicely”*
**Paint Quality**2%
*“Did an amazing job on my ice dye project”*
**Ease Of Use**1%
*“And it was easy to use”*
### **What buyers complain about **
**Color**36%
*“Recieved one color and nothing else”*
**Functionality-Overall**15%
*“Doesnt work”*
**Stain Resistance**9%
*“The soda ash was all over the inside of the box”*
**Instructions/User Manual/Troubleshooting**6%
*“DO NOT NEGLECT THE INSTRUCTIONS”*
**Product Condition**6%
*“They clearly had been used”*
**Display Colors**3%
*“the dye didnt work at all”*
**Natural Resource Wastage**3%
*“Waste of time and money”*
**Absorbency**3%
*“did not absorb any of the dye”*
**Size-Overall**2%
*“even if the shirts are small”*
### **Top return reasons **
**Color**40%
**Functionality-Overall**13%
**Value For Money**10%
**Display Colors**9%
**Advertised Vs Actual Product**7%
**Material Quality**6%
**Size-Overall**4%
**Paint Quality**2%
**Defective Material/Parts**2%
**Instructions/User Manual/Troubleshooting**1%
## **Common questions**
- **Is tie dye powder profitable to sell on Amazon United States?**
- The niche generates $100K/yr across 23 tracked products. 90-day search growth is +35.1%. Flapen's verdict: Skip it (46/100).
- **How competitive is the tie dye powder niche?**
- 7 brands and 48 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in tie dye powder?**
- Top complaints mined from reviews: Color, Functionality-Overall, Stain Resistance. The return rate is 1.5%.
- **When does demand for tie dye powder peak?**
- Demand peaks in Jun–Jul–Aug; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the tie dye powder niche?**
- Listings span $7.33–$149.31; the average listing price is $30.54 (sweet spot $15–$100). The average incumbent carries 2,378 reviews — the moat a new listing must climb.
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