---
title: "tie dye kit — $2.9M/yr Amazon United States Niche, Score 63/100 - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/tie-dye-kit"
last_updated: "2026-07-20T20:20:19.965Z"
locale: en
meta:
description: "tie dye kit clears our launch bar: a $2.9M/yr market growing +176.3% this quarter with returns at 1.3%. Data updated Jul 2026."
"og:description": "tie dye kit clears our launch bar: a $2.9M/yr market growing +176.3% this quarter with returns at 1.3%. Data updated Jul 2026."
"og:title": "tie dye kit — $2.9M/yr Amazon United States Niche, Score 63/100 - Flapen"
---
# **tie dye kit**
**Launch it**
A $2.9M/yr market growing +176.3% this quarter with returns at 1.3% — clears our launch bar.
Market size 96Growth 97Conversion 77Competition 28Returns 89Price range 77Avg price 90Brand share 15Review moat 23Quality gap 23
**Growth**
**Incredible****+176.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Incredible****$2.9M**
$2.9M/yr · 1.8M searches
**Avg price**
**Great****$21.10**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.3%**
return rate — above 6% kills the launch gate
**Conversion**
**Great****7.5%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$9.53–$34.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****8,495.67**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, tie dye kit is a $2.9M/yr Amazon United States market (1.8M searches/yr). The top 5 brands hold 94% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Launch it — 63/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **125K–150K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **$2.6M–$3.2M**
- units × avg price
- **Launch success**
- **—**
- 0 of 0 new (360d)
- **Conversion rate**
- **7.5%**
- **Avg BSR**
- **#54**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **87%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **149 days**
## **Competition**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▲rising
**Sellers**
**20**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**3%**
- TULIP61% - WINSONS20% - HTVRONT6% - MojiDecor3% - KOOL KRAFTS3% - Emooqi3% - Open — no brand owns it (1 brand, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +176.3% search growth over the last 90 days.
90K70KHoliday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 5.1×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/tie-dye-kit/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$285K20%$570K30%$855K40%$1.1M101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tulip One-Step Tie Dye Kit Large Group Activity Gift 14 Vibrant Colors Permanent Fabric Dye Easy Clean-up 18 Prefilled Full-Size Bottles and Tools**TULIP**$19.63**4.8★34,999 rev](https://www.amazon.com/dp/B01FV60TAS) [2**12 Colors Tie Dye Kit Tie Dye Set for Kids Pre-Filled Tye Dye Bottles Non Toxic Permanent Fabric Dye Art Set Easy DIY Fabric Art - Create Fun**WINSONS**$13.47**4.7★1,241 rev](https://www.amazon.com/dp/B0CQNTXKP5) [3**Tulip One Step Tie Dye Kit: Tie Dye Party Supplies 18 bottles**TULIP**$19.72**4.8★11,250 rev](https://www.amazon.com/dp/B00KIN1JKE) [4**Tulip One-Step Tie-Dye Color Mania 36 Vibrant Colors All-in-One Tie Dye Kit for Large Groups Permanent Fabric Dye Pre-Filled Bottles Gloves Instructions**TULIP**$28.62**4.8★34,999 rev](https://www.amazon.com/dp/B0DYWR9QB5) [5**HTVRONT Tie Dye Kit - 32 Vibrant Colors Pre-Filled Bottles Tyedyedye Kit Permanent Non-Toxic for Large Groups Kids Adults Tye Fabric Textile Handmade Party(Just Add Water)**HTVRONT**$21.57**4.6★2,779 rev](https://www.amazon.com/dp/B09YC659T8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tulip One-Step Tie-Dye Kit Party for 5 Large Party Activity Arts & Crafts Gift Vibrant Colors Permanent Fabric Dye Easy Clean-up 8 Fun Techniques Included 15 Prefilled Full Size Bottles**TULIP**$16.80**16,573 rev1y ago](https://www.amazon.com/dp/B07HMNTV54) [**Tulip One-Step Tie-Dye Color Mania 36 Vibrant Colors All-in-One Tie Dye Kit for Large Groups Permanent Fabric Dye Pre-Filled Bottles Gloves Instructions**TULIP**$28.62**34,999 rev1y ago](https://www.amazon.com/dp/B0DYWR9QB5) [**16-Color Tie Dye Kit for Kids & Adults Includes Fabric Markers Pre-Filled Dye Bottles Refills Stencils Mini Doll & Nozzle Non Toxic Permanent Fabric Dye Art Set Easy DIY Art - Create Fun**WINSONS**$12.72**95 rev1y ago](https://www.amazon.com/dp/B0DYCYBJJF) [**12 Colors Tie Dye Kit Tie Dye Set for Kids Pre-Filled Tye Dye Bottles Non Toxic Permanent Fabric Dye Art Set Easy DIY Fabric Art - Create Fun**WINSONS**$13.47**1,241 rev2y ago](https://www.amazon.com/dp/B0CQNTXKP5) [**HTVRONT Tie Dye Kit - 32 Vibrant Colors Pre-Filled Bottles Tyedyedye Kit Permanent Non-Toxic for Large Groups Kids Adults Tye Fabric Textile Handmade Party(Just Add Water)**HTVRONT**$21.57**2,779 rev4y ago](https://www.amazon.com/dp/B09YC659T8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Saintrygo 6 Pieces 12/6 Pcs Tie Dye Cotton Drawstring Bags Sublimation Blank Backpack White Canvas Bags Kid DIY Items for Party Favors (White)**Saintrygo**$15.54**4.3★**▲ 79%**](https://www.amazon.com/dp/B0B2J33VQP) [**Tulip One-Step Tie-Dye Kit Block Party 16oz 8 Color Tie Dye Rainbow As Detailed**TULIP**$34.22**4.7★**▲ 79%**](https://www.amazon.com/dp/B08XM8DXFZ) [**Tulip One-Step Tie-Dye Color Mania 36 Vibrant Colors All-in-One Tie Dye Kit for Large Groups Permanent Fabric Dye Pre-Filled Bottles Gloves Instructions**TULIP**$28.62**4.8★**▲ 52%**](https://www.amazon.com/dp/B0DYWR9QB5) [**Tulip One-Step Tie Dye Kit Large Group Activity Gift 14 Vibrant Colors Permanent Fabric Dye Easy Clean-up 18 Prefilled Full-Size Bottles and Tools**TULIP**$19.63**4.8★**▲ 13%**](https://www.amazon.com/dp/B01FV60TAS) [**KOOL KRAFTS Tie Dye Kit All-Inclusive with 12 Vibrant Colors + 4 White T-Shirts - Perfect for Kids & Adults - Fun Tie Dye Party Supplies Tie Dye Kits for Children Age 8-12 Tie Dye Kit.**KOOL KRAFTS**$31.73**4.6★**— 7%**](https://www.amazon.com/dp/B08N5HVXS8)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**41%
*“Vibrant colors”*
**Fun/Entertainment Experience**14%
*“Fun set”*
**Ease Of Use**12%
*“Easy peasy”*
**Value For Money**7%
*“Great value”*
**Quality-Overall**4%
*“Very good, everything arrived correctly and the colors are vibrant and strong, they don't fade from the clothes”*
**Instructions/User Manual/Troubleshooting**2%
*“The instructions were clear”*
**Size-Overall**2%
*“This kit is well suited for a large party”*
**Advertised Vs Actual Product**2%
*“Way better than expected”*
**Assembly/Installation**2%
*“was easy set up”*
**Correct Contents**1%
*“This kit is well suited for a large party”*
### **What buyers complain about **
**Color**32%
*“The colors dont stay well”*
**Value For Money**10%
*“Amazon now wants about 100.00 verses the 30.00 that I paid last month”*
**Washability**7%
*“it all came out when washed”*
**Size-Overall**5%
*“really large”*
**Advertised Vs Actual Product**5%
*“I do feel the wording is inaccurate”*
**Leak-Proof**4%
*“Also the bottles leaked”*
**Gifting Purpose**2%
*“Disappointing because it is a gift”*
**Durability**2%
*“Didn't last”*
**Ease Of Cleaning**2%
*“this took some time and was messy”*
**Display Colors**1%
*“the colors faded pretty bad”*
### **Top return reasons **
**Value For Money**30%
**Color**16%
**Size-Overall**16%
**Advertised Vs Actual Product**5%
**Leak-Proof**5%
**Display Colors**4%
**Functionality-Overall**3%
**Defective Material/Parts**3%
**Stain Resistance**2%
**Paint Quality**2%
## **Common questions**
- **Is tie dye kit profitable to sell on Amazon United States?**
- The niche generates $2.9M/yr across 15 tracked products. 90-day search growth is +176.3%. Flapen's verdict: Launch it (63/100).
- **How competitive is the tie dye kit niche?**
- 7 brands and 20 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in tie dye kit?**
- Top complaints mined from reviews: Color, Value For Money, Washability. The return rate is 1.3%.
- **When does demand for tie dye kit peak?**
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 5.1× the quietest.
- **What does it cost to enter the tie dye kit niche?**
- Listings span $9.53–$34.22; the average listing price is $21.10 (sweet spot $15–$100). The average incumbent carries 8,496 reviews — the moat a new listing must climb.
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