---
title: "Search terms — thyme essential oil - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/thyme-essential-oil/search-terms"
last_updated: "2026-08-09T11:52:04.628Z"
locale: en
meta:
  description: "Niche score 62/100 · $209K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 62/100 · $209K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — thyme essential oil - Flapen"
---

# **thyme essential oil**

**Worth a look**

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 41Growth 53Conversion 89Competition 54Returns 96Price range 53Avg price 48Brand share 78Review moat 58Quality gap 53

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****10.6%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Great****57%**

top-5 brand share — no brand owns this niche

**Review moat**

**Good****1,168.27**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Good****+24.3%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****$4.30–$27.16**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$11.76**

avg listing price — sweet spot $15–$100

**Market size**

**Okay****$209K**

$209K/yr · 167K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")

## Search terms